Editorial Lead And Brand Storyteller

Nixon Peabody LLP; Boston (MA); Hybrid; USD 89,000 - 132,000; Full time

Job summary

Nixon Peabody LLP in Boston seeks an Editorial Lead and Brand Storyteller to craft compelling narratives that resonate with clients and support business objectives. The ideal candidate has extensive marketing experience and excellent writing skills, with a strong emphasis on SEO practices.

Responsibilities include collaborating with various teams to develop impactful content, editing materials for quality, and ensuring brand alignment across all platforms. A hybrid work schedule is offered, along with a competitive salary range of $89,000 to $132,000 based on experience.

Qualifications

• 8-10 years of marketing or communications experience required.
• Familiarity with Chicago Manual of Style or comparable editorial style guides.
• Ability to prioritize work and manage multiple projects simultaneously.

Responsibilities

• Develop and execute content for the firm’s marketing channels.
• Review and edit content for brand alignment and quality.
• Collaborate with attorneys and subject-matter experts for content creation.

Skills

Marketing or communications experience

Proficiency in SEO best practices

Excellent communication skills

Strong proofreading skills

Ability to work in a team environment

Education

Bachelor's Degree

Tools

Microsoft Office

Sitecore

Job description

Overview

Job Description: The Editorial Lead and Brand Storyteller is a versatile, creative professional working at the intersection of marketing, business development, and communications. At the core of this role is storytelling—translating NP's work, wins, and deep legal knowledge into compelling narratives that resonate with clients, prospects, and the broader market, while advancing the firm's business objectives and strengthening its market position.

The ideal candidate has a deep understanding of the firm's brand, practice areas, and key industries, and knows how to craft content tailored to multiple audiences across digital and print platforms. This role requires a strong writer who is equally comfortable developing a content strategy and executing on it—from drafting and editing to coordinating with attorneys and professional staff to bring content to life. It also carries a meaningful editorial function, serving as a thoughtful reviewer of attorney-drafted content to ensure alignment with the firm's brand and web style standards, search optimization, and the clarity and depth that clients and prospects expect. A hybrid work schedule is available for this position.

Company overview statements and team culture are included to illustrate the environment and expectations; this content is part of the job description and should not be removed.

Reporting Relationships: This position reports to the Director, Strategic Communications.

Locations

Location: Boston, MA; New York City, NY; Long Island, NY; Manchester, NH; San Francisco, CA; Washington, DC; Los Angeles, CA

Responsibilities

• Collaborate with Marketing and Business Development colleagues to develop and execute content for the firm’s website, practices, industries, and other channels.
• Serve as a trusted editorial partner to attorneys firmwide, guiding content through the editorial process and maintaining high editorial standards with an expert audience.
• Review and edit client alerts, articles, and other thought leadership content prior to publication, evaluating each for brand alignment, web style, SEO optimization, and substantive quality, including identifying content that warrants greater balance, nuance, or expansion.
• Flag content issues, including legal, reputational, or editorial concerns, and escalate appropriately to ensure timely resolution before publication.
• Research, write, and edit timely, on-brand content—including thought leadership, website content, client stories, presentations, video scripts, brochures, and similar materials—that aligns with the firm's brand voice and supports business objectives for clients and prospects.
• Develop marquee thought leadership that creates visibility for the firm and its key industries, and partner with marketing colleagues to build and execute integrated campaigns that amplify reach and impact.
• Interview attorneys and subject-matter experts to translate their legal insight into thought leadership.
• Manage editorial calendars across practices and industries, managing timing, themes, content pipeline, and cross-functional dependencies to ensure a consistent cadence of high-quality content.
• Proactively prepare thought leadership recommendations based on NP’s strategic plan and market demands.
• Partner with digital marketing colleagues to identify SEO opportunities, optimize existing web content, and ensure new content is built with search performance.
• Stay current on search engine algorithm updates, SEO trends, and evolving best practices (including AI-driven search and answer engines), and apply that knowledge to the firm's content strategy.
• Communicate clearly and professionally with all firm contacts, internal personnel, and outside vendors.
• Ability to handle sensitive and/or confidential information.
• Adhere to all brand, data governance, and firm policies, including writing style guidelines.
• Assist with the creation and/or modification of other marketing projects as requested.
• Perform other duties as assigned.

Qualifications

• 8-10 years of marketing or communications experience, preferably within a law firm or professional services environment. Sitecore experience preferred.
• Bachelor’s Degree required. Work experience in lieu of a degree will be considered.
• Proficiency with the Chicago Manual of Style or comparable editorial style guides, with the ability to adapt to and maintain the firm's brand.
• Ability to describe precise, occasionally complex details of legal practice in plain language for a non-expert audience.
• Strong working knowledge of SEO best practices, including keyword research, on-page optimization, metadata, internal linking, and content structure for search performance.
• Familiarity with how content performs across traditional search engines and emerging AI-powered search platforms, and ability to optimize accordingly.
• Excellent communication skills, both verbal and written.
• Excellent proofreading skills. Knowledge of proper grammar, spelling, and language usage, as well as standard business correspondence best practices.
• Ability to prioritize work to balance multiple projects and deadlines with minimal supervision.
• Ability to develop and foster successful working relationships with legal and professional staff while providing exceptional customer service.
• Ability to work in a fast-paced, team environment.
• Advanced proficiency in Microsoft Office (Word and Excel).

Equal Opportunity and Compliance

Nixon Peabody LLP is an Equal Opportunity / Affirmative Action Employer: Disability / Veteran. Nixon Peabody is committed to creating a fair workplace and does not discriminate against any employee or applicant for employment because of race, creed, color, national origin, sex, age, disability, marital status, sexual orientation, citizenship status, or any other characteristic protected by applicable law. Pursuant to the San Francisco Fair Chance Initiative, we will consider for employment qualified applicants with arrest and conviction records. To comply with Federal law, Nixon Peabody participates in E-Verify. All newly-hired employees are verified through this electronic system established by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to confirm their identity and employment eligibility. Please refer to the Notice of E-Verify Participation and the Right to Work posters on the Nixon Peabody Careers page for more information.

In accordance with applicable Federal and State laws, the anticipated annual salary range for this position, depending on location, is as follows:

• San Francisco: $98,000 to $145,750
• New York, NY: $98,000 to $145,750
• Long Island, NY: $98,000 to $145,750
• Boston, MA: $89,000 to $132,000
• Los Angeles, CA: $89,000 to $132,000
• Washington, DC: $89,000 to $132,000
• Manchester, NH: $81,000 to $120,450

In addition to a standard benefits package, this role may be eligible for additional contingent compensation based on an array of factors, including but not limited to work performance, geographic location, work experience, education, and qualifications. Because such contingent compensation is not yet calculable or may be zero ($0) in some circumstances, the above-listed salary range(s) are Nixon Peabody’s good faith estimate of the annual salary(ies) it reasonably expects to pay for the position at the time of this posting.