Editorial Content Lead — Hybrid, Audience Growth

Nashville Public Radio; Cleveland (OH); Hybrid; CAD 83,000 - 125,000; Full time

Job summary

OverDrive's Libby brand seeks a Content Marketing Specialist to lead editorial planning for Libby Life, creating engaging content that drives readership and library engagement. You will manage editorial calendars, guide contributors, and ensure storytelling aligns with brand voice across blogs, newsletters, and AI-assisted experiences.

You will collaborate with subject experts and cross-functional teams to grow audience and optimize content performance, applying SEO, AEO, and GEO best practices

Qualifications

• Bachelor's degree in Marketing, Journalism, English, Communications, Creative Writing, or related field.

Responsibilities

• Lead day-to-day editorial planning for Libby Life and related content.
• Coordinate content creation across internal and external contributors.
• Edit and coach contributors to maintain brand standards and quality.
• Develop, write, edit, and optimize blog, newsletters, and site content.

Skills

Editorial management

Content strategy

Writing & editing

SEO/AEO/GEO

Content calendars/workflows

Education

Bachelor's degree in Marketing or related

Tools

CMS platforms

Job description

OverDrive's Libby brand seeks a Content Marketing Specialist to lead editorial planning for Libby Life, creating engaging content that drives readership and library engagement. You will manage editorial calendars, guide contributors, and ensure storytelling aligns with brand voice across blogs, newsletters, and AI-assisted experiences.

You will collaborate with subject experts and cross-functional teams to grow audience and optimize content performance, applying SEO, AEO, and GEO best practices