Editorial Content Lead

Rocky Talkie; Denver (CO); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Short/long‑term disability

401K matching

Paid time off

Job summary

Rocky Talkie seeks a seasoned Editorial Content Specialist to shape and own educational storytelling across our online content. You will translate product knowledge into accessible learning for outdoor enthusiasts, while coordinating with designers and experts to produce impactful guides and narratives.

With 5+ years in editorial/content roles in the outdoor space, you’ll ensure accuracy, clarity, and a trusted voice that resonates with both consumers and professionals.

Qualifications

• 5+ years experience in editorial, copywriting, content strategy, brand storytelling, or related roles in the outdoor industry.
• Strong technical writing and editing skills with the ability to explain complex topics clearly.
• Mastery of AP Style and proper grammar.
• Experience developing educational or technical content for real‑world users.
• Experience managing content production or working with contributors and collaborators.
• Comfort working cross‑functionally with product, marketing, and creative teams.

Responsibilities

• Develop and manage an editorial vision for Rocky Talkie’s educational and storytelling content across website, guides, and brand storytelling.
• Shape product knowledge into practical, accessible learning for customers.
• Own written content across key website pages, including product education and activity resources.
• Collaborate with product, marketing, and creative teams to ensure accuracy and alignment.
• Partner with designers, photographers, and filmmakers to bring editorial ideas to life.
• Maintain a consistent editorial voice and high standards for clarity, usefulness, and accuracy.

Skills

Editorial experience

Copywriting

Content strategy

Brand storytelling

Outdoor industry

Job description

About Rocky Talkie

Rocky Talkie launched in 2019 with its signature product, a backcountry radio made for climbers and skiers. Since then, Rocky Talkie has launched multiple best-in-class products and has grown quickly in the handheld radio industry. We are committed to making easy-to-use, durable, high-performance products for the backcountry and to supporting our customers.

Rocky Talkie has a rapidly growing base of happy customers in North America and recently expanded to the EU. We design our products for use in extreme conditions, and our radios have been adopted by a wide variety of outdoor enthusiasts and commercial applications. We have a small, passionate, and highly motivated team with a deep understanding of our customers and outdoor communications. We would love your help in bringing Rocky Talkie to a new generation of customers.

Our team is driven every day by the belief that better communication in the backcountry will save lives. As part of this mission, we donate $2 per radio sold to search-and-rescue teams across the country.

The Opportunity

This role is for someone who enjoys shaping how a brand teaches, informs, and connects with its community through thoughtful, well-crafted content. While this role will focus primarily on editorial content, the ideal candidate will bring strong written and visual content creation skills to help tell stories across various multimedia platforms. You’ll help define how Rocky Talkie shares knowledge, tells stories, and builds trust through multimedia content and educational resources.

This role requires technical product knowledge, outdoor expertise, and excellent editorial storytelling skills. Your focus will be helping customers and partners better understand communication in real-world environments—why choose Rocky Talkie, how radios enable communication in a specific activity, how they work, and how they improve safety and experience in the backcountry and beyond.

This role executes Rocky Talkie’s educational and multimedia content, including website content, guides, product storytelling, and long‑form brand narratives. You’ll help ensure our content is not only engaging and inspiring, but also accurate, useful, and grounded in real expertise.

As Rocky Talkie grows into new activities and professional use cases, we have an opportunity to further solidify our brand as a trusted resource on communication in high‑consequence environments. You’ll help build the systems, voice, and content strategy that make that possible.

As a small team, this role combines strategic thinking with hands‑on execution. You’ll help shape the editorial direction while also writing, editing, coordinating internal and external contributors, and guiding visual production from idea to publication.

What You’ll Own

Editorial Strategy & Content Planning

• Develop and maintain a clear editorial vision for Rocky Talkie’s educational and storytelling content
• Plan and manage the editorial content calendar across website, guides, product education, and brand storytelling
• Identify the most valuable topics to help customers understand our brand, radio technology, and performance in real‑world environments
• Ensure content aligns with brand positioning, customer needs, and product priorities

Educational & Website Content

• Lead development of in-depth guides, resources, and educational materials related to backcountry communication, radio knowledge, and specific adventure sport applications
• Shape how product knowledge is translated into practical, accessible learning for customers
• Own written content across key website pages, including product education, activity resources, and technical explainers
• Continuously improve clarity, structure, and usefulness of existing content
• Assist with visual content direction across photo and video as it applies to and enhances the above

Storytelling & Brand Narratives

• Develop thoughtful long‑form articles that reflect Rocky Talkie’s values, craftsmanship, and community
• Help tell the stories of how our products are used in real environments by real people
• Balance technical accuracy with approachable, engaging storytelling
• Help shape how the brand communicates expertise, reliability, and trust

Content Production & Collaboration

• Write and edit content, including visual asset gathering, for use across multiple formats, including video scripts, articles, guides, interviews, and product storytelling
• Drive storytelling based on anecdotal input from ambassadors, influencers, subject matter experts, and internal contributors
• Collaborate with product, marketing, and creative teams to ensure accuracy and alignment
• Partner with designers, photographers, and filmmakers to bring editorial ideas to life

Editorial Standards & Quality

• Maintain a consistent editorial voice and high standards for clarity, usefulness, and accuracy
• Strong knowledge of AP Style
• Develop guidelines and processes that improve how content is created and reviewed
• Ensure content reflects real expertise and serves both passionate outdoor users and professional customers

What Success Looks Like

• Our educational content becomes a trusted resource for understanding backcountry communication
• Customers feel more confident using our products because they understand how and why they work
• Our website content becomes clearer, more useful, and more authoritative over time to better attract and educate customers
• Our content ranks well in search and is regularly referenced in AI-generated answers about radios and backcountry communication
• Rocky Talkie develops a distinct editorial voice grounded in expertise and real-world experience
• Content production is consistent, thoughtful, and well‑coordinated
• Our stories and resources deepen trust with both individual users and professional partners

Why Join Rocky Talkie

You’ll play a central role in shaping how a growing outdoor brand teaches, informs, and earns trust. This role offers the opportunity to build meaningful content that helps people stay safer, perform better, and understand the tools they rely on in demanding environments.

Requirements

• 5+ years experience in editorial, copywriting, content strategy, brand storytelling, or related roles in the outdoor industry
• Strong technical writing and editing skills with the ability to explain complex topics clearly
• Mastery of AP Style and proper grammar
• Experience developing educational or technical content for real‑world users
• Experience managing content production or working with contributors and collaborators
• Comfort working cross‑functionally with product, marketing, and creative teams
• Strong attention to accuracy, clarity, and detail
• Must reside in the Colorado Front Range

Extra consideration given to candidates with:

• Experience in technical gear or safety‑related industries
• Experience translating technical product knowledge into accessible content
• Experience building educational content that serves both consumer and professional audiences

You might be a great fit if:

• Enjoy helping people understand complex topics in practical, real‑world ways
• Care deeply about clarity, accuracy, and usefulness in content
• Appreciate the role of education in building long‑term brand trust
• Are curious about how gear works and how people rely on it in demanding environments
• Enjoy working closely with subject matter experts and learning from practitioners
• Spend time outdoors and value reliable equipment and thoughtful design

Salary Range: $75,000 - $85,000 annually, plus eligibility for a performance-based bonus. Final compensation will depend on experience, skills, and alignment with the role. We offer health insurance, short term/long term disability, 401K matching, PTO and more!

Applications will be reviewed on a rolling basis. We anticipate accepting applications until October 16, 2026, though the position may close earlier if a strong candidate is identified. Applicants are not required to disclose their age or dates of schooling in their resumes.