Editor, Newsletters

Dotdash Meredith

United States

Hybrid

USD 55,000 - 58,000

Full time

14 days+

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Benefits offered by this job

Unlimited PTO

Tuition reimbursement

401K with company match

Health benefits

Job summary

People Inc. is seeking an Editor, Newsletters to execute content marketing strategies across email and browser campaigns, driving engagement for People Inc brands.

You will work with editorial, analytics and production teams to optimize performance and write strategic, engaging newsletter content, with a focus on growth and retention.

Qualifications

Bachelor's degree in journalism or communications or equivalent training/experience.
Professional or internship experience in digital marketing or editorial environments is preferred.
Experience with digital marketing and social channels is preferred.

Responsibilities

Build audience interactions via email, browser, push notifications and other channels.
Create and maintain newsletter content plans.
Collaborate with editorial, production and analytics teams to deploy engaging content.
Use data to inform content strategy and optimize traffic and revenue.
Assist in developing editorial analytics and reporting across brands.

Skills

Data analytics

Email marketing

Content strategy

Excel/Sheets

Google Analytics

Looker/MicroStrategy

Editorial collaboration

Time management

Education

Bachelor's degree in journalism or communications

Tools

Google Analytics

MicroStrategy

Looker

Excel/Google Sheets

Job description

Job Title

Editor, Newsletters

Job Description

I. Job Summary | Major goals and objectives. Execute content marketing strategy in a cross-functional environment including email, browser push notifications, and other audience retention initiatives to maximize web traffic, revenue, and other goals as defined, for People.inc digital properties. Will write strategic, engaging content for newsletters, browser push notification campaigns, experiences and other strategies to drive online engagement for People Inc brands. Will communicate regularly with online editorial, email, social media & editorial analytics teams to optimize engagement and key metrics that align with department goals. In addition, will assist with educating editorial teams about how to use data to create persistent audience engagement and growth, and make recommendations for new strategies to meet goals.

Remote or Hybrid 3x a week

Remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.

Essential Job Functions

Accountabilities, Actions and Expected Measurable Results

Build audience interactions through data-driven content selection and distribution via email, browser and push notifications, and other channels of engagement
Create and maintain a content plan for newsletter programs as assigned
Communicate effectively with editorial, production, and analytics teams to develop email content and deploy messages that align with achieving business goals
Utilize reporting tools to determine content strategy and plan that drives business goals such as site traffic, pageviews, and revenue.
Optimize content using accurate analysis of performance data
Use data and analysis to inform decision-making around content selection to maximize marketing performance
Assist in developing editorial analytics and reporting for People Inc editorial teams to and work closely with brands to optimize content and new content creation
Assist with developing marketing copy that drives conversion for programs such as subscriptions, video and other editorial products
Coordinate with production team to ensure accuracy of all deployments
All other projects as required to meet traffic and revenue goals

Minimum Qualifications and Job Requirements

Education

Bachelor's degree, preferably in journalism or communications, or equivalent training and/or experience.

Experience

Professional experience or internship experience preferred
Digital marketing and/or social experience preferred.

Specific Knowledge, Skills, Certifications and Abilities

Fundamental understanding of the web, user-generated content tools and social media.
Good critical thinking, analytical, and problem-solving skills are necessary.
Must possess an understanding of basic Excel and/or Google Sheets functionality.
An interest in emerging trends within the email and/or social industry.
Must be detail-oriented and have strong organizational skills.
Ability to collaborate and build relationships with internal stakeholders.
Excellent time management skills for multiple projects with a range of scope.
Experience with Google Analytics, MicroStrategy, or Looker preferred.

Travel Required (Approximate)

Equal Employment Opportunity

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

E-Verify

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: Remote: $55,000.00 - $58,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

Benefits