Economic Development Officer (Tourism)

Alpine Shire Council; Indiana; On-site; USD 56,000 - 69,000; Full time

Job summary

Alpine Shire Council is seeking an experienced Economic Development Officer (Tourism) to lead destination marketing, branding and promotional campaigns across the Alpine Shire. You'll manage digital channels, create content, prepare collateral and build relationships with tourism operators and industry groups.

The role focuses on growing visitation and visitor experience, partnering with neighbouring municipalities, and delivering budgeted campaigns.

Qualifications

• Experience in marketing, destination marketing or tourism promotion.
• Ability to develop and deliver campaigns across digital and traditional channels.
• Strong written and verbal communication with diverse stakeholders.
• Excellent organisational skills to manage multiple priorities and deadlines.
• Experience preparing and managing budgets and reporting.

Responsibilities

• Develop and implement destination marketing, branding and promotional campaigns to increase visitation.
• Manage digital marketing activities including content creation and campaign reporting.
• Coordinate tourism marketing collateral such as visitor guides and promotional assets.
• Build strong relationships with tourism operators, associations and stakeholders.
• Collaborate with Tourism North East and neighbouring municipalities to maximise exposure.
• Deliver projects supporting tourism industry development and operator engagement.
• Manage tourism budgets and provide reporting on campaigns and outcomes.
• Support economic development objectives through innovative tourism initiatives.

Skills

Marketing

Destination marketing

Tourism promotion

Digital marketing

Budget management

Stakeholder management

Content creation

MS Office

Tools

Microsoft Office

Content Management Systems

Social media platforms

Job description

About The Position

Alpine Shire Council (Council) is seeking a passionate and innovative Economic Development Officer (Tourism) to help showcase one of Victoria's most spectacular visitor destinations.

Working within the Economic Development team, this role is responsible for the effective marketing and promotion of the Alpine Shire's townships and tourism destinations. You will lead destination marketing initiatives, coordinate branding and promotional activities, build strong industry partnerships, and support tourism operators to enhance the region's profile and visitor experience.

This is an exciting opportunity for a creative marketing professional who enjoys working collaboratively, delivering successful campaigns, and contributing to the ongoing growth of tourism across the Alpine Shire.

How You Will Make a Difference

As the Economic Development Officer (Tourism), you will:

• Develop and implement destination marketing, branding and promotional campaigns that increase visitation across the Alpine Shire.
• Manage digital marketing activities, including content creation, social media and campaign performance reporting.
• Coordinate tourism marketing collateral including visitor guides, promotional materials, photography and video assets.
• Develop and maintain strong relationships with tourism operators, business associations, industry groups and key stakeholders.
• Work closely with Tourism North East and neighbouring municipalities to maximise exposure and promotional opportunities for the region.
• Deliver projects that support tourism industry development, skills enhancement and operator engagement.
• Manage tourism related budgets and provide regular reporting on campaign performance and outcomes.
• Support Council's economic development objectives through innovative tourism initiatives and destination promotion activities.

Our ideal candidate

You Will Bring

• Experience in marketing, destination marketing, tourism promotion or a related field.
• Demonstrated ability to develop and deliver successful marketing campaigns across digital and traditional channels.
• Highly developed written and verbal communication skills with the ability to build productive relationships with a diverse range of stakeholders.
• Strong organisational skills with the ability to manage multiple priorities, projects and deadlines.
• Experience preparing and managing budgets and providing detailed reporting.
• Sound computer skills, particularly within Microsoft Office, social media platforms and content management systems.
• Strong problem-solving, decision-making and research skills.
• A current Victorian Driver Licence and Victorian Working with Children Check (or the ability to obtain one).
• Knowledge of the Alpine region and its tourism offerings will be highly regarded.
• Local government, tourism or economic development experience will also be highly regarded.

See the position description for further details about the role!

Alpine Shire Council is an equal opportunity employer. People of all ages, from culturally and/or linguistically diverse backgrounds and First Nations peoples are encouraged to apply for this position. We will provide reasonable adjustments throughout the recruitment process and in the workplace to support equal opportunities.

Applications close 11:59pm on 18 October 2026.

About Alpine Shire Council

Council is a values-based organisation that delivers meaningful outcomes for its community. We are led by Councillors and an Executive Leadership Group that genuinely cares, and, at our core, passionate colleagues who enjoy what they do. We offer flexibility and invest in developing our people.

We are located in the stunning Victorian High Country region of North East Victoria surrounded by spectacular mountains with plenty of natural waterways for you to enjoy. Renowned as one of Victoria’s premier holiday destinations, this spectacular region is an adventure and nature lover’s paradise. Within our beautiful high country, we really have it all – downhill and cross country skiing; world class mountain biking; fishing; four-wheel driving; paragliding; rock climbing; rafting and so much more!

Appreciate a flexible work life balance with an adventure, nature and food lover’s paradise on your doorstep. Enjoy the rural lifestyle and be welcomed by a friendly community who love where they live.

Want more details?

Call our Customer Service team on [phone] and ask to speak with Pia Kennedy, Economic Development Coordinator.

Contact Person: Pia Kennedy

Contact Number: 5755 0555

Work Type: Permanent Full Time

Location: Bright

Opening Date: Friday, 18 September 2026

Closing Date: Sunday, 18 October 2026

Classification: Band 6

Department: Growth & Future

Alpine Shire Council Enterprise Agreement: Band 6

Band 6A Salary: commencing at $89,979 per year + Super + Annual Leave Loading

Permanent full-time position

In your cover letter, please address how you will meet the key duties and responsibilities outlined in the position description.

We do not require a separate document; this can be contained within your cover letter.

Based in Bright