eCommerce Tracking & Data Insights Manager/Specialist (German speaking)

Holycode d.o.o.; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Remote work flexibility

Private health insurance

Professional development budget

Language courses (EN/DE)

Job summary

Holycode d.o.o. is seeking an eCommerce Tracking & Data Insights Manager/Specialist to own analytics across the conversion funnel and drive data-informed optimizations.

You will combine GA4/Matomo insights with business data, build dashboards, and collaborate with marketing, CX, and operations to improve revenue across multiple markets.

Qualifications

• 3–7 years in eCommerce Analytics, CRO, or Growth Analytics.

Responsibilities

• Analyze user behavior across conversion funnel using GA4, Matomo, and heatmaps.
• Identify drop-offs and form optimization hypotheses.
• Plan, prioritize, and evaluate A/B and multivariate tests.
• Create and maintain dashboards in Power BI or Looker Studio.
• Combine onsite analytics with inventory, pricing, weather and performance data for insights.
• Collaborate with Performance Marketing, CX, and Operations teams.
• Conduct cross-market analyses for multiple European countries.
• Improve tracking implementation and attribution models continuously.

Skills

GA4 analytics

Matomo

CRO

SQL/BigQuery

Power BI

Looker Studio

Tools

GA4

Matomo

Shopify Analytics

Power BI

Looker Studio

Hotjar

Microsoft Clarity

Google Optimize

VWO

Optimizely

SQL/BigQuery

Job description

We are currently looking for eCommerce Tracking & Data Insights Manager/Specialist with strong skills and proven experience for a full-time engagement.

Typical Day-to-Day Responsibilities:

• Analyze user behavior across the entire conversion funnel (Landing Page → Product Detail Page → Cart → Checkout) using Google Analytics 4 (GA4), Matomo, and heatmap tools.
• Identify drop-off points and develop actionable optimization hypotheses.
• Plan, prioritize, and evaluate A/B tests and multivariate tests.
• Create and maintain dashboards in Power BI or Looker Studio for various stakeholders.
• Combine onsite analytics data (GA4/Matomo) with inventory data, pricing information, weather data, and internal performance metrics to generate meaningful business insights.
• Collaborate closely with the Performance Marketing, Customer Experience (CX), and Operations teams to drive data-informed improvements.
• Conduct cross-market analyses and country-specific optimizations for Germany, Austria, Switzerland, the Netherlands, Belgium, France, and Poland.
• Continuously improve tracking implementation and attribution models.

Required Tools & Technologies:

• Google Analytics 4 (Enhanced Ecommerce) – advanced proficiency
• Matomo (or similar open-source analytics solutions)
• Shopify (Analytics, Liquid, Apps)
• Power BI or Looker Studio for dashboard creation and reporting
• Heatmap and session recording tools (e.g., Hotjar, Microsoft Clarity)
• A/B testing platforms (e.g., Google Optimize, VWO, Optimizely)
• SQL / BigQuery
• ERP and warehouse management systems, as well as related integrations (preferred)
• Weather APIs and external data sources (preferred)

Required Qualifications:

• 3–7 years of relevant professional experience in eCommerce Analytics, Conversion Rate Optimization (CRO), or Growth Analytics.
• Experience in an international or DACH-based eCommerce company is highly preferred.
• Demonstrated success in improving conversion rate, average order value (AOV), or revenue through data-driven optimization initiatives.
• Strong experience in web analytics and conversion rate optimization (CRO) within an eCommerce environment.
• Proven ability to combine data from multiple sources (onsite analytics, inventory, pricing, and external datasets) to generate actionable business insights.
• Hands-on experience with A/B testing and statistical analysis of test results.
• Experience working with large datasets; SQL knowledge is an advantage.
• A growth-hacking mindset with a strong focus on using data to drive measurable revenue growth.
• Good understanding of Customer Experience (CX) principles and collaboration with CX teams.
• Experience with cross-border eCommerce and country-specific performance analysis.
• German: Business fluent (C1–C2), required for close collaboration with German-speaking teams and stakeholders.
• English: Fluent (C1), required for international collaboration, analytics tools, and documentation.

Benefits:

• High-growth company in which you can find exciting and trend-setting challenges
• The opportunity to make a meaningful impact in revolutionizing healthcare
• Familial working atmosphere in an open-minded multinational team
• Flexibility with remote work, allowing you to create your ideal work environment
• All necessary equipment – up to you to decide what you prefer
• Covered private health insurance
• The budget for professional improvement (courses, conferences, books…)
• The budget for mastering English and German languages
• Nice officein Belgrade
• Fully stocked kitchen (tea, coffee, fruits, soft drinks, snacks…)
• Tournaments of table tennis, table soccer, and darts in our office
• Skilled and senior co-workers
• Opportunities to build products that really make a difference
• Opportunities to learn and grow with us