eCommerce Program Manager, Branded Merchandise

Bdainc; Austin (TX); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Robust PTO

401(k) plan

Tuition reimbursement

Job summary

Bdainc, located in Texas, seeks a Program Manager to oversee promotional merchandising and eCommerce efforts. This role requires a strategic mindset to implement marketing campaigns and optimize online product offerings.

The candidate should hold a Bachelor's degree in Business Administration or Marketing and possess proven experience in ecommerce sales management. Strong project management and communication skills are essential, alongside data analysis proficiency. Compensation includes a salary of $70,000 to $85,000 with added benefits and bonuses.

Qualifications

• Proven experience in ecommerce sales management.
• Strong understanding of ecommerce platforms.
• Detail-oriented and analytical mindset.

Responsibilities

• Primary client contact on assigned account(s).
• Develop and implement sales strategies.
• Collaborate with marketing to enhance campaigns.
• Monitor competitor activities and market trends.

Skills

Sales strategy development

Data analysis

Strong project management skills

Excellent communication skills

Client influence

Education

Bachelor’s degree in Business Administration or Marketing

Tools

Google Analytics

Adobe Analytics

Job description

Location Requirement

This role follows a flexible onsite schedule and requires working onsite four (4) days per week, with one (1) remote day, at one of the following BDA office locations: Troy, MI; Atlanta, GA; Austin, TX; Dallas, TX; Indianapolis, IN; Woodinville, WA.

Candidates will ideally live within a reasonable commuting distance of one of these offices, as regular in-person collaboration is essential to this role.

Position Overview

At BDA, this position is internally known as a Program Manager — the person responsible for managing promotional merchandising programs and eCommerce assortments for our clients (this is not a technical or IT-focused program management role).

We are looking for a strategic and results-driven Program Account Manager to lead our online sales initiatives and drive growth through effective merchandise assortment, inventory management, and marketing strategies. As the Program Sales Manager, you will play a crucial role in optimizing our online product offerings, ensuring inventory availability, and implementing targeted marketing campaigns to maximize sales and profitability.

Key Responsibilities

• Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
• Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross‑selling initiatives.
• Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
• Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
• Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
• Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
• Customer Experience: Ensure a seamless and user‑friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
• Cross‑functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
• Team Leadership: Develop high‑performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
• Collaborate with inventory team to monitor inventory levels, initial buys, re‑buys and liquidation of discontinued stock.
• Other job duties and projects as assigned.

Job Skills and Traits

• Proven ability to sell solutions and strategies to multiple clients.
• Proven ability to influence clients towards mutually beneficial solutions.
• Solution oriented.
• Strong project management skills.
• Strong presentation skills.
• Ability to prioritize and manage multiple tasks/assignments to meet deadlines.
• Highly organized and detail oriented.
• Understand and manage forecasting, budgets and P&L statements.
• Clear and effective communication skills with both internal and external stakeholders.
• Results focused – consistently achieves profitable sales goals.
• Ability to remain flexible and willing to change strategies as business needs dictate.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment.
• Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
• Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent communication skills with the ability to collaborate cross‑functionally and influence stakeholders.
• Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.
• Detail‑oriented and analytical mindset with strong problem‑solving skills.

Compensation and Benefits

Base salary range $70,000 to $85,000 with additional bonus opportunities. Compensation may vary based on geographic location, skills, education, and experience. Benefits include robust PTO; vacation, paid volunteer day, holidays, and summer Fridays; health insurance, dental, vision, life, AD&D insurance; 401(k); tuition reimbursement; mental health and financial wellness programs; and professional development opportunities. Certain revenue‑generating positions may be eligible for incentive compensation.

Equal Opportunity Employer

BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.