eCommerce Program Manager, Branded Merchandise

BDA; Austin (TX); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

PTO

Vacation

Paid volunteer day

Medical, dental, vision insurance

401k

Tuition reimbursement

Job summary

BDA in Austin, Texas, is seeking an eCommerce Program Manager to lead online sales initiatives and manage promotional merchandising programs. The ideal candidate will drive growth through effective marketing strategies and inventory management.

The role involves developing sales strategies, collaborating cross-functionally, and ensuring a seamless online shopping experience. Candidates should possess a Bachelor's degree and experience in ecommerce sales management.

BDA offers a competitive salary range of $70,000 to $85,000 along with additional bonuses and benefits.

Qualifications

• Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment.
• Strong understanding of ecommerce platforms and digital marketing strategies.
• Detail-oriented and analytical mindset with strong problem-solving skills.

Responsibilities

• Develop and implement sales strategies to achieve revenue targets.
• Drive the strategic merchandise assortment plan.
• Collaborate with the marketing team to develop online campaigns.

Skills

Sales strategy development

Client relationship management

Ecommerce sales management

Data analysis

Clear communication skills

Education

Bachelor’s degree in Business Administration, Marketing, or a related field

Tools

Google Analytics

Adobe Analytics

Job description

eCommerce Program Manager, Branded Merchandise

Austin, Texas, United States

Location Requirement

• This role follows a flexible onsite schedule and requires working onsite four (4) days per week, with one (1) remote day, at one of the following BDA office locations: Troy, MI, Atlanta, GA, Austin or Dallas, TX, Troy, MI, Indianapolis, IN, or Woodinville, WA.
• Candidates will ideally live within a reasonable commuting distance of one of these offices, as regular in‑person collaboration is essential to this role.

At BDA, this position is internally known as a Program Manager — the person responsible for managing promotional merchandising programs and eCommerce assortments for our clients (this is not a technical or IT‑focused program management role).

Position Overview

We are looking for a strategic and results‑driven Program Account Manager to lead our online sales initiatives and drive growth through effective merchandise assortment, inventory management, and marketing strategies. As the Program Sales Manager, you will play a crucial role in optimizing our online product offerings, ensuring inventory availability, and implementing targeted marketing campaigns to maximize sales and profitability.

Key Responsibilities

• Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
• Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross‑selling initiatives.
• Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
• Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
• Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
• Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
• Customer Experience: Ensure a seamless and user‑friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
• Cross‑functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
• Team Leadership: Develop high‑performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
• Collaborate with inventory team to monitor inventory levels, initial buys, re‑buys and liquidation of discontinued stock.
• Other job duties and projects as assigned.

Job Skills and Traits

• Proven ability to sell solutions and strategies to multiple clients.
• Proven ability to influence clients toward mutually beneficial solutions.
• Solution oriented.
• Ability to prioritize and manage multiple tasks/assignments, to meet deadlines.
• Highly organized and detail oriented.
• Understand and manage forecasting, budgets and P&L statements.
• Clear and effective communication skills with both internal and external stakeholders.
• Results focused – consistently achieves profitable sales goals.
• Ability to remain flexible and willing to change strategies as business needs dictate.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment.
• Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
• Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent communication skills with the ability to collaborate cross‑functionally and influence stakeholders.
• Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.
• Detail‑oriented and analytical mindset with strong problem‑solving skills.

Base salary range: $70,000 to $85,000. Additional bonus opportunities may apply. Compensation is determined based on geographic location, skills, education, and experience. Salary is indicative of the full total compensation package which includes PTO, vacation, a paid volunteer day, holidays, summer Fridays, medical, dental, vision, life, AD&D insurance, 401k, tuition reimbursement, mental health and financial wellness programs, and professional development opportunities.

BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Must be 18 years or older to apply.