eCommerce Merchandising Specialist

Advance Auto Parts Inc.; Raleigh (NC); On-site; USD 50,000 - 80,000; Full time

Job summary

Join a forward-thinking company as an eCommerce Merchandising Specialist, where your passion for data and customers will drive impactful decisions. In this dynamic role, you'll optimize the customer journey across websites, collaborating with cross-functional teams to implement data-backed strategies. Your expertise in eCommerce and SEO will be crucial as you analyze buying patterns and enhance product visibility. This position offers the chance to make significant contributions in a fast-paced environment, ensuring a seamless shopping experience for customers. If you're ready to embrace change and drive innovation, this opportunity is perfect for you.

Qualifications

• 1-2 years of eCommerce experience with a focus on customer insights.
• Strong analytical skills and proficiency in Excel for data analysis.

Responsibilities

• Collaborate with teams to enhance site search and product recommendations.
• Analyze customer data to optimize the shopping experience.

Skills

eCommerce Experience

Data-Driven Decision Making

SEO Best Practices

Adaptability

Collaboration

Education

Bachelor’s Degree

Tools

Google Analytics

Microsoft Office Suite

Excel

JSON

Web CMS

Job description

Job Description

TEAM MEMBER WILL BE REQUIRED TO WORK ONSITE AT OUR RALEIGH, NC HQ FOUR DAYS A WEEK.

JOB DESCRIPTION

The eCommerce Merchandising Specialist is multi-faceted and passionate about our customers and products. You will join a team whose mission is to optimize the customer path to purchase across our websites. You will analyze customer data to understand buying patterns and preferences. These insights will drive conversion with effective product content, optimal placement, relevant results, product recommendations, or engaging promotions.

eCommerce Merchandisers are strong collaborators, partnering closely with our Merchandising, Product Management, and Marketing teams to provide data-backed recommendations and insights.

You will have a transformational mindset because eCommerce evolves constantly, requiring you to stay up-to-date on SEO and eCommerce best practices. You make data-driven decisions, communicate clearly, and work with speed across large-scale sites with differing customer channels. You identify opportunities, suggest improvements, and have a high sense of ownership over your work.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Other duties may be assigned.

Site Search, Recommendation, and Assortment

1. Partner with Site Search Manager to drive continuous site search conversion improvement through browse-boost, redirect, or term query rules A/B testing.
2. Resolve zero search opportunities through redirects, assortment selections, or gap communication.
3. Develop expertise in search and recommendation console functionality. Assist in execution of product enhancements, tests, ticket resolution and follow-up.
4. Document assortment selection process, triggers, and levers. Refine assortment as needed for legal compliance or business need.
5. Respond to internal customer inquiries on search, recommendations, or assortment.

QUALIFICATIONS, SKILLS, COMPETENCIES

1. One to Two Years eCommerce Experience.
2. Passion for customers and data driven decision making. Adaptability and change agency.
3. Familiarity with effective SEO content and site revenue optimization best practices.
4. Experience with Google Analytics (GAU or GA4), Quantum Metrics, Adobe Omniture, or similar eCommerce KPI platform.
5. Required: Microsoft Office Suite experience.
6. Required: Excel Experience: VLOOKUP, Pivot, Basic Functions, Concatenate, etc.
7. Preferred: Experience with JSON, Web CMS, Site Reviews, SEO, and Site Search platforms.
8. Preferred: Automotive knowledge (professional, hobbyist, or enthusiast).

EDUCATION

1. Bachelor’s Degree Or equivalent combination of education and/or experience.