Ecommerce Marketing Manager - Holland, MI (remote)

Haworth; Holland (MI); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking an Ecommerce Marketing Manager to enhance the Direct to Consumer experience. This role involves defining strategies for online shopping, driving customer engagement, and improving site performance. You'll collaborate with various teams to ensure a seamless customer journey and utilize analytics to inform decisions. With a focus on growth and customer satisfaction, this position offers the chance to make a significant impact in a dynamic environment. Join a team that values creativity and innovation, where your contributions will help shape the future of ecommerce.

Benefits

20 Days Paid Time Off (PTO)

Health Benefits

401k Benefit

Annual Bonus Programs

Insurance Coverage

On-Site Gym

Tuition Reimbursement

Volunteer Time Off (VTO)

Optional Pet Insurance

Zero Waste to Landfill

Qualifications

• 5+ years of experience launching concepts to digital audiences.
• Strong understanding of SEO and content marketing.

Responsibilities

• Define strategy for exceptional DTC online shopping experience.
• Manage and mentor team members while collaborating with partners.

Skills

Ecommerce Strategy

Google Analytics

Search Engine Optimization (SEO)

Digital Marketing

Team Management

Education

Bachelor's Degree

Tools

Shopify

Job description

Company Overview

When you feel connected to your work, you feel more engaged. At Haworth, you can pursue a career that offers you ample opportunity to build your portfolio and expand your skillset in an exciting and inclusive environment. Join a company that values innovation, inspiration, and you!



HAWORTH is a global leader in office furniture and architectural interiors. As a valued member of our team, you can make your mark on the world and reach your full potential within a culture of connectivity.



Why Haworth? Find out morehere!

Here at Haworth, our members enjoy benefits from their first day of employment including:

• 20 Days Paid Time Off (PTO): Enjoy a whole month of relaxation, adventure, or whatever your heart desires! Plus, you can buy up to 5 extra days for even more fun.


• Health Benefits: Stay healthy and happy with Priority Health Medical options, Delta Dental, Vision Insurance, and Earned Sick Time. Your well-being is our priority.


• 401k Benefit: Secure your future! Contribute 6% of your annual salary, and Haworth will match up to 7%. That's a win-win for your retirement!


• Annual Bonus Programs: Get rewarded for your hard work with exciting annual bonuses. Your efforts truly pay off.


• Insurance Coverage: Rest easy with company-provided Short-Term Disability, Long Term Disability, and Life Insurance. We've got you covered.


• On-Site Gym: Stay fit and energized with our well-equipped gym, open 24/7. Fitness at your convenience.


• Tuition Reimbursement: Invest in your future with our Tuition Reimbursement program. Learning never stops!


• Volunteer Time Off (VTO): Make a difference with 8 hours of paid Volunteer Time Off. Give back to the community and feel great doing it.


• Optional Pet Insurance: Keep your furry friends healthy and happy with our optional Pet Insurance. Because pets are family too.


• Zero Waste to Landfill: Be proud to work for a company committed to sustainability. We're making the world a better place.

Job Overview

We are currently looking for a Ecommerce Marketing Manager to join our Direct to Consumer team at Haworth!

As a Ecommerce Marketing Manager, you will:

Define strategy to deliver exceptional Direct to Consumer (DTC) online shopping experience for Haworth's customers. Recommend best-in-class go to market strategy within DTC online sales channel for existing and new products for product configuration, placement, and promotions; as well as strategy recommendations for content, search optimization, ratings, and reviews. Work across business, marketing, and technical teams to deliver ever-improving DTC customer experience through agile and data-driven product management process. Use innovative approach to increase DTC customer traffic with an eye for what will appeal to customers.

Essential Functions

• DTC ecommerce Growth: Achieves growth targets by aligning with senior leadership and overall business strategy.


• Customer Experience: Drives team actions to deliver best-in-class customer experience, attracting new and retaining repeat customers.


• Sales and Marketing Strategy: Oversees product sales, develops marketing strategies to drive traffic and improve conversion rates, and manages paid media.


• Ecommerce Site Enhancements: Leads ongoing improvements to the ecommerce site in collaboration with senior leadership.


• Analytics and Reporting: Establishes DTC analytics, supports monthly dashboard reporting, and analyzes website traffic to recommend improvements.


• Team Management and Collaboration: Manages and mentors team members, collaborates with internal and external partners, and engages with the social media team.


• Operational Responsibilities: Manages day-to-day eCommerce tasks, executes email and SMS strategies, and supports digital marketing campaigns and content calendar.


• Must be able to perform all essential job functions with/without accommodation.


• Uses office automation, communication, software, and tools used in Haworth office environment.


• Performs other duties within scope as assigned.

Required Qualifications

• Bachelor's degree or equivalent.


• 5+ years experience successfully launching concepts and products to digital audience, including experience utilizing Google Analytics or other web analytics tools.


• 2+ years experience in supervising others.


• Applicants must possess an unrestricted right to work in the US to be eligible for this position.

Preferred Qualifications

• 5+ years experience working in Ecommerce and Direct to Consumer.


• Proven track record of achieving business goals with "Brick and Click" websites, eRetailers, and marketplaces.


• Strong understanding of Search Engine Optimization (SEO) and keyword research, content marketing, and knowing what content is most effective on websites.


• Experience with Shopify.

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