Ecommerce Manager

Belle Brands; Westport (CT); Remote; USD 100,000 - 115,000; Full time

Job summary

A leading company in the beauty and lifestyle sector is seeking an Ecommerce Manager to join their dynamic Digital & Ecommerce team. The ideal candidate will be adept at developing strategies to drive growth and enhance customer experiences across renowned consumer brands. This remote role offers the chance to lead innovative growth initiatives and collaborate with cross-functional teams to align business objectives. If you’re results-driven with substantial eCommerce experience, we want to hear from you.

Qualifications

• 5+ years of DTC eCommerce experience, ideally within beauty or lifestyle.
• Must have expertise in Shopify/Shopify Plus.
• Proficient with analytics tools like GA4.

Responsibilities

• Lead and execute DTC growth strategy across brands.
• Manage full site experience on Shopify Plus.
• Optimize conversion rates through A/B testing.

Skills

DTC eCommerce Experience

Data-Driven Decision Making

Project Management

Clear Communication

Ecommerce Strategy Development

Tools

Shopify/Shopify Plus

GA4

Triple Whale

Job description

Direct message the job poster from Belle Brands

Associate at Windsong Global specializing in HR and project management.

Title: Ecommerce Manager

Reports to: VP, Digital & Ecommerce

Location: Remote, NYC or LA Based (US)

Belle Brands (PE-backed) is looking for an exceptional Ecommerce Manager to support the Digital & Ecommerce team across the portfolio of consumer brands (JVN Hair, Pipette). This role will be focused on developing and executing strategies to drive profitable growth, conversion, engagement, digital product ROI and improve the customer experience across the portfolio of consumer brands. The ideal candidate will be well-versed in Ecommerce, solutions-oriented and motivated by a growth-oriented environment. This role will report to the VP of Digital & Ecommerce.

What You’ll Do

• Lead and execute the DTC growth strategy across portfolio brands in collaboration with the VP Digital & Ecommerce, driving profitable growth across brands, launches, and seasonal campaigns. Ensure alignment with brand and business priorities. Contribute to revenue forecasting, budgeting, and identifying risks and growth opportunities
• Develop and manage the full site experience on Shopify Plus for US, international and B2B sites, including merchandising, content, product catalog, promotions, product launches, brand campaigns and operations processes. Create a best-in-class experience, ensuring flawless execution and data-driven post-launch analysis
• Manage conversion rate optimization through the development of an A/B testing and UX experiment roadmap to continuously optimize conversion rates, average order value, and retention. You’ll partner with our development agency and be responsible for optimizing the full customer journey — from navigation and product discovery to PDPs, landing pages, quizzes, cart, checkout, and post-purchase experience
• Lead TikTok Shop strategy and management, including campaigns and affiliates, to create community activations that drive revenue.
• Own reporting, optimization, and analysis of all Ecommerce KPIs — including conversion, revenue, traffic, and AOV using GA4, Triple Whale and other tools to deliver insights and guide strategy
• Collaborate with cross-functional teams to align Ecommerce strategy, content, and campaigns with broader business goals and brand storytelling
• Partner with Customer Care to optimize the pre- and post-purchase customer experience, including site content, processes, and platform optimizations (Gorgias)
• Stay ahead of the curve - track Ecommerce trends, AI/automation tools, platform updates, and competitor strategies to enhance the DTC experience and operating efficiency

What We’re Looking For

• 5+ years of DTC eCommerce experience, ideally within the beauty, personal care, or lifestyle space
• Platform expertise in Shopify/Shopify Plus (must-have), including merchandising, catalog management, promotions, and third-party integrations. TikTok Shop expertise a plus.
• Proven track record of lifting conversion, AOV through data-driven testing and promotional execution.
• Proficiency with analytics tools including GA4, TripleWhale
• Strong project-management skills, detail-oriented, and highly organized. Able to juggle multiple launches and promos across multiple sites and sales channels
• Clear, concise communicator who thrives in lean, cross-functional teams and a growth culture
• A self-starter who’s proactive and resourceful
• Familiarity with AI and automation tools for Ecommerce, with an interest in leveraging new technology to improve performance and efficiency

Salary Range: $100,000-115,000, bonus eligible

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail

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