Ecommerce Manager

Cara Cara New York; New York (NY); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

PTO policy

401(k)

Pre-tax FSA

Commuter Benefits

Job summary

Cara Cara New York is seeking an Ecommerce Manager to own day-to-day ecommerce, focusing on site merchandising and storefront execution, translating product, inventory, customer, and performance insights into a compelling online experience.

Reporting to the Director of Ecommerce, the Manager supports reporting, CRM execution, affiliate operations, and digital projects, partnering cross-functionally to bring business priorities to life.

Qualifications

• 3–5 years in ecommerce or digital merchandising in fashion/luxury or product-led consumer business.
• Strong analytical skills and ability to translate data into actions.
• Experience merchandising a brand-led ecommerce experience.
• Hands-on Shopify and analytics tool proficiency.
• High attention to detail across product data, imagery, copy, links, segmentation and customer-facing execution.

Responsibilities

• Own the day-to-day digital storefront across homepage, navigation, search, collection pages, product sequencing and onsite content.
• Use product performance, inventory, and customer data to optimize product discovery and cross-selling.
• Own execution and QA for launches, promotions, markdowns, and pre-orders with cross-functional partners.
• Analyze ecommerce performance across site, paid media, email, customer data, and topline product data.
• Build customer segments based on purchase behavior, product affinity, location, and engagement to support targeted sends.
• Manage day-to-day affiliate marketing, including partner communication, recruitment, and reporting.

Skills

Ecommerce strategy

Data analysis

Shopify

Klaviyo

Google Analytics

Cross-functional

Detail oriented

Tools

Shopify Plus

Klaviyo

Google Analytics

Triple Whale

Job description

Cara Cara is a women's ready-to-wear brand that blends the joyful spirit of travel with elevated, versatile wardrobe pieces designed for year-round wear. Founded by three women and based in New York City, Cara Cara is carried through its direct-to-consumer website www.caracaranyc.com, and over 100 luxury boutiques and retailers, including Net-a-Porter, Neiman Marcus, Moda Operandi, Saks Fifth Avenue, Bergdorf Goodman, Revolve, Shopbop, and Farfetch.

Role overview

The Ecommerce Manager owns the day-to-day management of Cara Cara's ecommerce channel, with a primary focus on site merchandising and storefront execution. This role translates product, inventory, customer, and performance insights into a compelling and commercially effective online experience.

Reporting to the Director of Ecommerce, the Manager also supports reporting, CRM execution, affiliate operations, and digital projects, partnering cross-functionally to bring business priorities to life.

This role is based in New York City and works in person five days per week.

Key responsibilities

• Own the day-to-day digital storefront across the homepage, navigation, search, collection pages, product sequencing and recommendations, and onsite content
• Use product performance, inventory, and customer behavior data to optimize product discovery, cross-selling, collection organization, and linking strategy
• Own execution and QA for launches, promotions, markdowns, and pre-orders in partnership with cross-functional team

Reporting and performance analysis

• Analyze ecommerce performance across site, paid media, email, customer, and topline product data, drilling into underlying drivers to identify trends, evaluate launches, and recommend actions
• Own select recurring reporting and ad hoc analyses, ensuring outputs are accurate, clearly synthesized, and delivered on time
• Partner with the Director to investigate performance questions and translate findings into actions

CRM and segmented sends

• Analyze campaign and flow performance and recommend optimizations
• Build customer segments based on purchase behavior, product affinity, location, and engagement to support targeted sends

Affiliate program management

• Manage day-to-day affiliate marketing, including partner communication, recruitment, promotional support and reporting
• Evaluate partner performance and program quality, recommending actions to improve efficiency and incrementality

Catalog and platform operations

• Own product setup in Shopify, ensuring accurate content, imagery, pricing, product data, and customer-facing details
• Use AI to automate workflows improving product data accuracy and execution efficiency
• Manage assigned portions of digital roadmap and coordinate resolution of site issues as needed

Qualifications

• 3-5 years of progressive experience in ecommerce, digital merchandising, or a related field within fashion, luxury, or another product-led consumer business
• Strong analytical and Excel skills, with the ability to translate findings into clear insights and actions
• Strong visual judgment and experience merchandising a brand-led ecommerce experience
• Hands-on experience with Shopify or Shopify Plus, Klaviyo, Google Analytics, and Triple Whale
• High attention to detail across product data, imagery, copy, links, segmentation, and customer-facing execution
• Strong project-management and cross-functional communication skills
• Comfort using AI, automation, and creating repeatable processes to improve accuracy and efficiency

What we offer

• A PTO policy including vacation, sick and parental leaves
• 401(k) (employee funded)
• Pre-tax FSA and Commuter Benefits plans

Cara Cara does not provide employment sponsorship. Candidates must be currently authorized to work in the United States on a full-time basis.

Cara Cara is an equal opportunity employer committed to fostering an inclusive, innovative environment. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. If you have a disability or special need that requires accommodation, please contact us at [e-mail]