Ecommerce Manager

R2 Global; California (MO); On-site; USD 90,000 - 130,000; Full time

Job summary

R2 Global is seeking an Ecommerce Manager to own the entire digital engine — from paid acquisition and website management to email marketing and data-driven decision making. You will run Google campaigns, optimize product pages, and own analytics to drive ROAS.

The role covers content creation or managing freelance copywriters, with a focus on conversions, retention, and growth across commerce channels. A results-driven, hands-on leader is ideal.

Qualifications

• 3+ years experience with eCommerce platforms like Magento or Shopify.
• Expertise in Google Ads, Google Analytics 4, Google Merchant Center.
• Comfortable with content, merchandising, website updates.
• B2B experience and strong SEO fundamentals.

Responsibilities

• Plan, manage and optimise paid campaigns across Google Ads and Shopping, Display, YouTube.
• Own ecommerce website content updates, category/product page optimization, merchandising and UX improvements.
• Own GA4 analytics and translate data into commercial decisions (conversion rate, AOV, funnels, campaign ROI).
• Own Klaviyo end-to-end — flows, segmentation, campaign calendar and list growth for retention.

Skills

Paid advertising

Analytics

Email marketing

Copywriting

Content optimization

Tools

Shopify

Magento

Job description

We are looking for an Ecommerce Manager to take full ownership of a company's digital engine. This is a single-owner role — one person who moves fluidly between running ad accounts, managing the website, building email programs and reading the numbers.

What You'll Own

Paid Acquisition

• Plan, manage and continuously optimise paid campaigns across Google Search, Shopping, Display and YouTube

Website & Ecommerce Platform

• Take full ownership of the ecommerce website — content updates, category and product page optimisation, merchandising, UX improvements and site performance

Analytics & Reporting

• Own GA4 and translate data into commercial decisions — conversion rate, AOV, traffic sources, funnel performance and campaign-level ROI

Email & Lifecycle Marketing

• Own Klaviyo end to end — flows, segmentation, campaign calendar and list growth — with a focus on driving repeat purchases and retention

Content & Copy

• Write conversion-focused copy yourself across ad creative, landing pages, product descriptions and email — or manage freelance copywriters when it makes sense to delegate

What We're Looking For

• 3+ years experience with eCommerce platforms like Magento or Shopify
• Expertise in Google Ads, Google Analytics 4, Google Merchant Center
• Comfortable with content, merchandising, website updates
• B2B experience and strong SEO fundamentals