eCommerce Digital Marketing Specialist (REMOTE)

Signet Jewelers; Irving (TX); Remote; USD 60,000 - 70,000; Full time

Job summary

A leading jewelry company in Irving, Texas, is seeking a Digital Marketing Specialist to manage Email and SMS campaigns. The role involves strategizing content, tracking KPIs, and collaborating across teams. A bachelor's degree and a minimum of 1 year of digital marketing experience are required. This position offers a competitive salary ranging from $60,000 to $70,000, along with comprehensive benefits including healthcare and career growth opportunities.

Benefits

Comprehensive medical, dental, and vision plans

401(k) with company match

Generous PTO package

Diversity, Equity & Inclusion Programs

Opportunities for career growth

Qualifications

• Minimum 1 year of job-related experience.
• Proven proficiency in managing Email and SMS campaigns.

Responsibilities

• Independently manage Email and SMS content planning.
• Track and report KPIs for campaigns.
• Activate CRM strategies for targeted campaigns.
• Coordinate cross-channel campaigns.

Skills

Digital Marketing experience

Google AdWords

Facebook Business Manager

Adobe Analytics

Google Analytics

Education

Bachelor’s degree in related field

Job description

Signet Jewelers is the world\'s largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

Job Profile Summary:

Responsibilities include managing, executing, planning, process, strategy and implementation of the Emails and SMS program, while delivering growth in key email and SMS KPIs and supporting brand positioning. This role creates the monthly calendars for daily marketing sends while developing trigger emails and drip campaigns.

Job Description

• Independently ideate and strategize all Email and SMS content via monthly calendars. Includes the support of promotions, creating a branded customer experience through storytelling, managing the design, proofing, and testing process, managing product placement, managing copy, proofreading, and legal language – all within tight deadlines. Traffics campaigns from concept to deployment.
• Tracks and reports all KPIs weekly, monthly, quarterly, and daily as needed. Deliver channel reporting for key weekly meetings (e.g. Weekly Trade, SLT Trade Prep).
• Ingrains CRM strategy into day-to-day by developing and activating on segmentation logic for all email and SMS campaigns and automations.
• Conceptualizes, deploys, and manages email and SMS triggered sends, automations, and adhoc campaigns. Includes working cross functionally with internal teams and external vendors.
• Supports other marketing channels and initiatives via cross-channel campaigns. Coordinates with buyers and merchants for cross-departmental alignment on all campaigns.

Additional Job Description

• Education Required: Bachelor’s degree in related field
• Required or Acceptable Job-Related Experience: Digital Marketing experience in one or more of the channels above
• Years of Job-Related Experience Required: 1+
• Technical/Other Skills Required: Experience with Google AdWords, Google DV360, Facebook Business Manager
• Adobe Analytics, Google Analytics, or other reporting platform a plus

BENEFITS & PERKS

• Salary Range - The salary range for this opportunity is $60,000.00 – $70,000.00. Base pay offered may vary depending on geographic region, internal equity, job related knowledge, skills and experience, among other factors.
• Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
• 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
• Generous Time Off – Recharge with a robust PTO package, plus company holidays.
• Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
• Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
• Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!