eCommerce Conversion Rate Optimization (CRO) Manager

Brooksrunning; Seattle (WA); Hybrid; USD 110,571 - 165,857; Full time

Benefits offered by this job

Product discounts

Employee recognition

Fitness discounts

Volunteer and donation benefits

Transportation assistance

Job summary

Brooks Running in Seattle is seeking an eCommerce CRO Manager to own the strategy for improving conversion, retention and satisfaction across the entire digital journey—from landing to loyalty. You will lead VoC and testing programs, collaborating with UX, engineering, analytics, and marketing to shape the digital roadmap and influence broader eCommerce strategies.

This role requires a highly analytical, customer‑obsessed mindset and 7+ years in digital experience or eCommerce strategy, with

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
• 7+ years of experience in digital experience, experimentation, UX research, or eCommerce strategy roles
• Strong analytical skills and experience with tools like Optimizely, Contentsquare, Adobe Analytics, and Salesforce Commerce Cloud
• Deep understanding of customer journey mapping, segmentation, and VoC methodologies
• Ability to translate data into actionable insights and communicate effectively across technical and non‑technical teams
• Experience managing multiple priorities under tight deadlines with minimal supervision
• Basic HTML/CSS knowledge is a plus
• Passion for customer‑centric design and continuous improvement
• Demonstrated ability to connect the dots across teams, systems, and customer touchpoints
• Embraces and lives the Brooks values!

Responsibilities

• Lead the development of a holistic customer journey optimization strategy that aligns with Brooks’ eCommerce goals and values
• Own and evolve the Voice of Customer (VoC) program, synthesizing feedback from surveys, session replays, support interactions, and reviews
• Develop and manage a strategic experimentation roadmap focused on UX, content, and funnel optimization
• Partner with analytics to identify drop‑off points and opportunities across the funnel, from product discovery to checkout and post‑purchase
• Collaborate with UX, engineering, and creative teams to implement and scale winning experiments and enhancements
• Deliver insights and recommendations through compelling storytelling and reporting to stakeholders across the organization
• Act as a key stakeholder in broader site enhancements, ensuring alignment with customer needs and business priorities
• Support the career development of team members and foster a culture of curiosity, collaboration, and continuous improvement

Skills

Digital experience

VoC methodologies

Cross-functional collaboration

Analytical skills

Storytelling & reporting

Stakeholder alignment

HTML/CSS basics

Education

Bachelor’s degree in Business, Marketing, or related field

Equivalent combination of education and experience

Tools

Optimizely

Contentsquare

Adobe Analytics

Salesforce Commerce Cloud

Job description

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

• Runner First - We act in the best interest of the runner
• Word is Bond - We do what we say we’ll do
• Champion Heart - We give our all in everything we do
• There is no "I" in Run - We stay generous with our humanity
• Keep Moving - We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

Your Job:

You are passionate about understanding the customer and optimizing their experience across the entire digital journey. As the eCommerce CRO Manager at Brooks, you will lead the efforts to improve conversion, retention, and satisfaction by combining customer insights, behavioral data, and experimentation. You will own the strategy and execution of our VoC and testing programs, using them to identify friction points and validate solutions across the funnel – from landing to loyalty.

This role is ideal for someone who is highly analytical, customer-obsessed, and thrives in cross-functional environments. You will collaborate with UX, engineering, analytics, and marketing teams to drive meaningful improvements in our digital experience. You will play a key role in shaping our digital roadmap and influencing broader eCommerce strategies.

• Lead the development of a holistic customer journey optimization strategy that aligns with Brooks’ eCommerce goals and values.
• Own and evolve the Voice of Customer (VoC) program, synthesizing feedback from surveys, session replays, support interactions, and reviews.
• Develop and manage a strategic experimentation roadmap focused on UX, content, and funnel optimization.
• Partner with analytics to identify drop‑off points and opportunities across the funnel, from product discovery to checkout and post‑purchase.
• Collaborate with UX, engineering, and creative teams to implement and scale winning experiments and enhancements.
• Deliver insights and recommendations through compelling storytelling and reporting to stakeholders across the organization.
• Act as a key stakeholder in broader site enhancements, ensuring alignment with customer needs and business priorities.
• Support the career development of team members and foster a culture of curiosity, collaboration, and continuous improvement.

• Bachelor’s degree in Business, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
• 7+ years of experience in digital experience, experimentation, UX research, or eCommerce strategy roles
• Strong analytical skills and experience with tools like Optimizely, Contentsquare, Adobe Analytics, and Salesforce Commerce Cloud
• Deep understanding of customer journey mapping, segmentation, and VoC methodologies
• Ability to translate data into actionable insights and communicate effectively across technical and non‑technical teams
• Experience managing multiple priorities under tight deadlines with minimal supervision
• Basic HTML/CSS knowledge is a plus
• Passion for customer‑centric design and continuous improvement
• Demonstrated ability to connect the dots across teams, systems, and customer touchpoints
• Embraces and lives the Brooks values!

Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $110,571 - $165,857 per year. Base pay offered will vary depending on job‑related knowledge, skills, and experience.

Other:

Brooks is proud to offer a robust benefits package to our employees and their families!

Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.

Paid Time Off- Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.

Bonus- in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.

Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.

Location- You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem‑solving, and celebrations happen in person.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two‑spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non‑merit based factors.