Ecommerce Content & Syndication Strategist

Mars, Incorporated and its Affiliates; Chicago (IL); On-site; USD 75,000 - 102,000; Full time

Benefits offered by this job

Mars University

Company bonus

Job summary

Mars, Incorporated and its Affiliates is seeking a Digital Syndication Analyst to drive online content across leading retailers for the Mars Snacking portfolio. You will publish, maintain, and optimize product content on sites like Walmart, Amazon, Target, and more, while building efficient workflows and resolving issues with vendor platforms.

The role emphasizes data-driven decisions, content health improvements, and collaboration with internal teams and external partners to ensure accurate,

Qualifications

• Experience managing online CPg brand portfolios
• Ability to map data and create channels
• Strong understanding of the eCommerce landscape
• Ability to benchmark market best practices
• Understand core business metrics and influence through online merchandising
• Experience with Salsify, Syndigo, Brandbank
• Experience with DAM and PIM systems
• Comfortable in a fast-paced, ambiguous environment
• Excellent analytical and problem-solving skills
• Good communication to educate & report across metrics
• Advanced with Excel and PowerPoint
• Experience resolving technical problems and troubleshooting bugs
• Proven project management skills and attention to detail
• Experience building collaborative relationships with multiple stakeholders

Responsibilities

• Manage item setup, content, digital assets, and syndication across priority retailers using Salsify, Syndigo, NielsenIQ Brandbank, CXH, Label Insight, and retailer portals.
• Serve as the subject matter expert on retailer content requirements and best practices for Amazon, Walmart, Target, Kroger, Meijer, Walgreens, CVS, and other ecommerce partners.
• Administer syndication, PIM, and DAM platforms, partnering with internal teams and vendors to resolve issues and implement enhancements.
• Maintain accurate and complete product content, attributes, assets, and metadata across source systems and retailer sites.
• Drive Perfect Digital Store (PDS) and content health improvements using CommerceIQ Digital Shelf Analytics and retailer reporting tools.
• Own content compliance reporting and KPI tracking, ensuring adherence to internal standards and retailer requirements.
• Identify and implement process improvements that increase efficiency, scalability, and accuracy of content operations.
• Manage content-related tickets and retailer content disruptions, ensuring timely resolution with internal and external partners.
• Monitor content compliance and syndication performance, identifying opportunities for continuous improvement.
• Stay current on ecommerce, digital shelf, and content syndication trends and best practices.

Skills

CPG eCommerce management

Stakeholder collaboration

Analytical thinking

Problem solving

Excel & PowerPoint

Vendor content knowledge

Tools

Salsify

Syndigo

Brandbank

PIM/DAM systems

Vendor Central

Job description

Mars, Incorporated and its Affiliates is seeking a Digital Syndication Analyst to drive online content across leading retailers for the Mars Snacking portfolio. You will publish, maintain, and optimize product content on sites like Walmart, Amazon, Target, and more, while building efficient workflows and resolving issues with vendor platforms.

The role emphasizes data-driven decisions, content health improvements, and collaboration with internal teams and external partners to ensure accurate,