Ecommerce Content Marketing Manager

Working Nomads; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A fast-growing startup is looking for an experienced content marketing professional to develop a comprehensive content strategy. You will create engaging material across multiple formats and own the company's blog, focusing on SEO performance. The ideal candidate has over 5 years of B2B SaaS experience and a passion for storytelling. Join a dynamic team where your ideas and contributions are valued.

Qualifications

• 5+ years of experience in B2B SaaS content marketing delivering content for email, display, and ABM campaigns.
• Strong, demonstrated passion for writing and storytelling.
• Experience successfully working in an early stage startup.

Responsibilities

• Provide compelling content to support demand gen activities.
• Develop a multi-format content strategy to drive engagement.
• Own the blog including SEO performance monitoring and improvement.

Skills

Content marketing

Copywriting

SEO optimization

Project management

Communication

Tools

WordPress

Job description

Responsibilities

Provide compelling content to support our demand gen activities

Develop an insights based, multi-format (e.g., blogs, newsletter, case studies, articles, videos, webinars, interactive tools, infographics) content strategy that creates emotional connections with sellers and drives measurable results throughout the seller lifecycle from awareness to retention.

Create ad manage a long-term editorial calendar and content production pipeline

Provide copywriting support to the company as required.

Supervise multiple internal and external resources, vendors, agencies and freelancers in the development of assets and campaign activations

Write compelling briefs with clear project requirements for all stakeholders and functions

Own Pipe17 blog including keyword strategy, ideation, cadence, proofreading, copy-editing, publishing and collaboration that result in measurable increases in SEO performance.

Integrate a test and learn approach to the content strategy and prioritize emerging channel experimentation in partnership with Marketing Analytics and Data Science

Monitor media, seasonal, cultural, and competitor trends to recommend out-of-the-box, differentiated ideas to help our brandstand out

About You

The successful candidate possesses a balanced blend of strategic and analytical thinking, excellent time management, strong understanding of ecommerce merchants, marketing acumen, and cross-functional project management skills and outstanding copywriting and editing skills.

You bring a combination of content optimization across long-form (ebooks, reports, whitepapers, solution briefs) and short-form (blogs articles) content, and the mindset of working hands-on with external entities to scale up our content offerings.

You look at the Demand Gen strategy holistically, understand how content drives engagement, and can align the content strategy accordingly. You are the type of person who wants to be a part of a cross-functional team with a strategic mindset to enable marketing, business development, partners and product teams as we work together to achieve our aggressive goals.

The most important quality is attitude. You must have an entrepreneurial spirit, a growth mindset, are curious and able to pick up and implement new ideas and appreciate working on a ‘no-drama’ team that values and rewards achievement.

If you fit the description of what we are looking for and want to get in early to a high-potential startup in one of the hottest market spaces in the industry, then we would like to hear from you.

Qualifications

• 5+ years of experience in B2B SaaS content marketing delivering content for email, display and ABM campaigns
• Strong, demonstrated passion for writing and storytelling
• Experience successfully working in an early stage startup
• Experience working with CMS. Wordpress experience preferred.
• Understanding of organic & paid social media
• Growth mindset, with a data-first approach
• Good attitude for getting your hands dirty. This is not a self-contained role - you will be asked to help in many sections of the business such as call tracking, backend reporting, social media/SEO management.
• Strong communication, presentation skills and positive team collaboration is a must