eCommerce Content Manager, Teva & AHNU

Deckers Brands; Goleta (CA); Remote; USD 90,000 - 100,000; Full time

Job summary

Deckers Brands is seeking an eCommerce Content Manager to drive digital content strategies for Teva and AHNU. As part of a collaborative team, you will manage go-to-market plans, analyze performance metrics, and innovate to enhance online customer experiences. This role ensures brand storytelling aligns with marketing goals across digital platforms.

Benefits

Competitive Pay and Bonuses

Financial Planning and wellbeing

Time away from work

Extras, discounts and perks

Growth and Development

Health and Wellness

Qualifications

• 5+ years of GTM management experience required.
• Experience with retail/eCommerce and project management.
• Highly organized with attention to detail.

Responsibilities

• Own pre-season GTM calendar plans for Teva.com and AHNU.com.
• Monitor GTM performance and suggest adjustments.
• Collaborate with teams to ensure optimized consumer journey.

Skills

GTM management

retail/eCommerce

project management

data analysis

collaboration

Education

Bachelor’s degree in a related field

Tools

FullStory

Monday

Jira

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title:eCommerce Content Manager, Teva & AHNU

Reports to: Sr. Manager, Growth Marketing

Location: United States (Remote)

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Connecticut, Massachusetts, Minnesota, New Jersey, New York, Oregon, Texas, Wisconsin.

The Role

The eCommerce Content Manager is responsible for developing the digital storefront plans for Teva and AHNU, in partnership with the eCommerce team. These content plans are built to support product priorities based on brand positioning, sales projections, and marketplace priorities. In collaboration with the eCommerce, UX, and DTC buying teams, you will execute pre-season plans and make in-season adjustments to drive engagement and conversion. Additionally, you will provide insights on content performance to the Brand and Creative teams for future content strategy and in-season optimization.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Go to Market (GTM)
  • Own pre-season GTM calendar plans for Teva.com and AHNU.com
  • Partner with eCommerce teams to integrate commercial moments, key product marketing campaigns, and brand storytelling throughout the consumer journey onsite
  • Ensure content calendar alignment and communication to cross-functional partners; manage adjustments to plans
  • Request necessary assets to support forecasted sales or personalization efforts, adhering to creative processes and timelines
  • Contribute to onsite segmentation and personalization initiatives
  • Own the seasonal briefing process to brand teams for site content, ensuring seamless and optimized consumer onsite journey
  • Collaborate with merchant teams to understand investments and drive alignment (identify DTC Key Styles)
  • Partner with development team to ensure seamless site updates through Jira tickets, participating in scrum and UAT processes
• Reporting
  • Own reporting cadence and structure on content performance and customer content journeys using 3rd party tools (FullStory)
  • Partner with eCommerce team and Sr. Manager, Growth Marketing on performance recap of key marketing initiatives
  • Monitor GTM performance, suggest and execute adjustments to drive sales and conversion
• Innovations and Enhancements
  • Consult and inform on enhancements affecting product selling attributes
  • Innovate processes for calendar maintenance, efficiency, and communication
  • Collaborate with site team to align on experiences to A/B test
  • Contribute to a test and learn mindset, facilitating cross-functional test and learn approach

Who You Are

• Bachelor’s degree in a related field preferred, or relevant experience
• 5+ years of GTM management experience required
• Experience with retail/eCommerce, fashion merchandising, project management required
• Experience in a branded product environment preferred
• Experience with FullStory, Monday, and Jira preferred
• Industry knowledge of creative design and GTM practices
• Proven ability to draw insights from data and present effectively to a variety of audiences
• Highly organized with attention to detail
• Able to handle multiple projects with adherence to deadlines
• Self-motivated and confident with decision making
• Proactive, solution-oriented mindset
• Able to build processes and best practices
• Able to build relationships through effective collaboration

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle

$90,000 - $100,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in Goleta, CA. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.