eCommerce Analytics & Optimization Specialist

Resorts World Las Vegas; Las Vegas (NV); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Resorts World Las Vegas is seeking an Ecommerce Analyst to optimize digital marketing campaigns and manage reporting across ecommerce platforms. You will collaborate with Revenue Management, Marketing, BI, and Finance to drive ROI and guest experiences.

The role involves analyzing website performance, tracking key KPIs, and supporting digital product improvements across websites and apps. Expect a fast-paced environment with varied shifts and a focus on cost-saving, ROI, and guest satisfaction.

Qualifications

• Ability to effectively communicate in English.
• Project management skills that enable the ability to manage multiple priorities in a fast paced and deadline driven environment.
• Excellent customer service skills.
• Ability to obtain & maintain full knowledge and understanding of company and department rules and regulations, policies, and procedures.
• Ability to successfully mentor a team.
• Ability to work varied shifts, including nights, weekends, and holidays.

Responsibilities

• Support the execution of digital marketing initiatives and ecommerce programs aligned with revenue and performance goals.
• Extract, analyze, and maintain daily reporting across ecommerce platforms using data visualization tools and data repositories.
• Produce regular departmental reporting and collaborate with BI and Finance teams to validate data and insights.
• Assist in managing ecommerce-related projects, coordinating timelines and deliverables between Revenue Management, Marketing, business units, and external partners.
• Monitor digital marketing and ecommerce performance, providing recommendations to optimize results across channels.
• Track, analyze, and report on key ecommerce KPIs including revenue, conversion rate, website traffic, and campaign performance.
• Maintain and refine ROI measurement frameworks to ensure marketing investments align with business objectives.
• Produce weekly and monthly reports on website performance, ecommerce activity, and digital marketing results.
• Analyze digital data to identify opportunities for website optimization, campaign improvements, and revenue growth.
• Support analysis of guest booking behavior and the overall digital customer journey.

Skills

Data analysis

English communication

Project management

Cross-functional collaboration

Digital marketing optimization

Tools

Data visualization tools

Job description

Resorts World Las Vegas is seeking an Ecommerce Analyst to optimize digital marketing campaigns and manage reporting across ecommerce platforms. You will collaborate with Revenue Management, Marketing, BI, and Finance to drive ROI and guest experiences.

The role involves analyzing website performance, tracking key KPIs, and supporting digital product improvements across websites and apps. Expect a fast-paced environment with varied shifts and a focus on cost-saving, ROI, and guest satisfaction.