Ecom Content Marketing Manager

Promote Project; California (MO); Remote; USD 50,000 - 80,000; Full time

Job summary

An innovative company seeks a dynamic Ecom Content Marketing Manager to lead their content marketing efforts. This role involves developing a comprehensive content strategy that engages and retains customers through various formats, including blogs, newsletters, and videos. You will collaborate with cross-functional teams to enhance brand awareness and drive traffic through effective SEO practices. If you possess a growth mindset and a passion for storytelling, this is your chance to join a high-potential startup in a thriving market. Embrace the opportunity to make a significant impact in a supportive and entrepreneurial environment!

Qualifications

• 5+ years in B2B SaaS content marketing with strong writing skills.
• Experience in early-stage startups and content optimization.

Responsibilities

• Develop and execute content strategies to drive demand.
• Manage editorial calendar and oversee content production.

Skills

Content Marketing

Copywriting

SEO Strategy

B2B SaaS

Project Management

Ecommerce Knowledge

Data Analysis

WordPress

Social Media Management

Creative Strategy

Tools

CMS

WordPress

Job description

50000 - 80000 a year (US Dollars)

Description

This Position

We are looking for a highly motivated individual to “own” our content marketing program and be responsible for developing and executing an effective content strategy that will drive awareness and demand for our offerings.

This role will be leading high-profile content marketing campaigns including developing creative strategy, positioning, and key creative materials while also both collaborating and spearheading campaign management and execution across all platforms. This role will also be responsible for our blog and putting in place an SEO strategy that will drive increased traffic to our website.

Responsibilities

• Provide compelling content to support our demand gen activities
• Develop an insights based, multi-format (e.g., blogs, newsletter, case studies, articles, videos, webinars, interactive tools, infographics) content strategy that creates emotional connections with sellers and drives measurable results throughout the seller lifecycle from awareness to retention.
• Create ad manage a long-term editorial calendar and content production pipeline
• Provide copywriting support to the company as required.
• Supervise multiple internal and external resources, vendors, agencies and freelancers in the development of assets and campaign activations
• Write compelling briefs with clear project requirements for all stakeholders and functions
• Own Pipe17 blog including keyword strategy, ideation, cadence, proofreading, copy-editing, publishing and collaboration that result in measurable increases in SEO performance.
• Integrate a test and learn approach to the content strategy and prioritize emerging channel experimentation in partnership with Marketing Analytics and Data Science
• Monitor media, seasonal, cultural, and competitor trends to recommend out-of-the-box, differentiated ideas to help our brandstand out

About You

The successful candidate possesses a balanced blend of strategic and analytical thinking, excellent time management, strong understanding of ecommerce merchants, marketing acumen, and cross-functional project management skills and outstanding copywriting and editing skills.

You bring a combination of content optimization across long-form (ebooks, reports, whitepapers, solution briefs) and short-form (blogs articles) content, and the mindset of working hands-on with external entities to scale up our content offerings.

You look at the Demand Gen strategy holistically, understand how content drives engagement, and can align the content strategy accordingly. You are the type of person who wants to be a part of a cross-functional team with a strategic mindset to enable marketing, business development, partners and product teams as we work together to achieve our aggressive goals.

The most important quality is attitude. You must have an entrepreneurial spirit, a growth mindset, are curious and able to pick up and implement new ideas and appreciate working on a ‘no-drama’ team that values and rewards achievement.

If you fit the description of what we are looking for and want to get in early to a high-potential startup in one of the hottest market spaces in the industry, then we would like to hear from you.

Qualifications

• 5+ years of experience in B2B SaaS content marketing delivering content for email, display and ABM campaigns
• Strong, demonstrated passion for writing and storytelling
• Experience successfully working in an early stage startup
• Experience working with CMS. Wordpress experience preferred.
• Understanding of organic & paid social media
• Growth mindset, with a data-first approach
• Good attitude for getting your hands dirty. This is not a self-contained role - you will be asked to help in many sections of the business such as call tracking, backend reporting, social media/SEO management.
• Strong communication, presentation skills and positive team collaboration is a must

Ecom Content Marketing Manager

Location

San Francisco Bay Area, California, United States

Salary

50000 - 80000 a year (US Dollars)

Description

This Position

We are looking for a highly motivated individual to “own” our content marketing program and be responsible for developing and executing an effective content strategy that will drive awareness and demand for our offerings.

This role will be leading high-profile content marketing campaigns including developing creative strategy, positioning, and key creative materials while also both collaborating and spearheading campaign management and execution across all platforms. This role will also be responsible for our blog and putting in place an SEO strategy that will drive increased traffic to our website.

Responsibilities

• Provide compelling content to support our demand gen activities
• Develop an insights based, multi-format (e.g., blogs, newsletter, case studies, articles, videos, webinars, interactive tools, infographics) content strategy that creates emotional connections with sellers and drives measurable results throughout the seller lifecycle from awareness to retention.
• Create ad manage a long-term editorial calendar and content production pipeline
• Provide copywriting support to the company as required.
• Supervise multiple internal and external resources, vendors, agencies and freelancers in the development of assets and campaign activations
• Write compelling briefs with clear project requirements for all stakeholders and functions
• Own Pipe17 blog including keyword strategy, ideation, cadence, proofreading, copy-editing, publishing and collaboration that result in measurable increases in SEO performance.
• Integrate a test and learn approach to the content strategy and prioritize emerging channel experimentation in partnership with Marketing Analytics and Data Science
• Monitor media, seasonal, cultural, and competitor trends to recommend out-of-the-box, differentiated ideas to help our brandstand out

About You

The successful candidate possesses a balanced blend of strategic and analytical thinking, excellent time management, strong understanding of ecommerce merchants, marketing acumen, and cross-functional project management skills and outstanding copywriting and editing skills.

You bring a combination of content optimization across long-form (ebooks, reports, whitepapers, solution briefs) and short-form (blogs articles) content, and the mindset of working hands-on with external entities to scale up our content offerings.

You look at the Demand Gen strategy holistically, understand how content drives engagement, and can align the content strategy accordingly. You are the type of person who wants to be a part of a cross-functional team with a strategic mindset to enable marketing, business development, partners and product teams as we work together to achieve our aggressive goals.

The most important quality is attitude. You must have an entrepreneurial spirit, a growth mindset, are curious and able to pick up and implement new ideas and appreciate working on a ‘no-drama’ team that values and rewards achievement.

If you fit the description of what we are looking for and want to get in early to a high-potential startup in one of the hottest market spaces in the industry, then we would like to hear from you.

Qualifications

• 5+ years of experience in B2B SaaS content marketing delivering content for email, display and ABM campaigns
• Ecommerce market experience preferred.
• Strong, demonstrated passion for writing and storytelling
• Experience successfully working in an early stage startup
• Experience working with CMS. Wordpress experience preferred.
• Understanding of organic & paid social media
• Growth mindset, with a data-first approach
• Good attitude for getting your hands dirty. This is not a self-contained role - you will be asked to help in many sections of the business such as call tracking, backend reporting, social media/SEO management.
• Strong communication, presentation skills and positive team collaboration is a must

Please mention the word **SHIMMERINGLY** and tag RNTQuMTY3LjM3LjEwOA== when applying to show you read the job post completely (#RNTQuMTY3LjM3LjEwOA==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.

Job type:

Remote job

Tags

• manager
• saas
• wordpress
• support
• copywriting
• test
• growth
• seo
• strategy
• management
• content
• marketing
• analytics
• backend
• ecommerce

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