The Extended Term Consultant will strengthen communications, outreach, and dissemination for the World Bank Enterprise Surveys (WBES). Responsibilities include developing social media and digital content, crafting stories and research summaries, supporting partnerships and stakeholder engagement, and tracking the impact and use of WBES data.
Responsibilities
- Support the development of a social media communications strategy and editorial calendar, including post planning and scheduling.
- Conceptualize and develop effective written and visual social media content that supports the overall communications goals of the World Bank Enterprise Surveys (WBES).
- Contribute to growing the WBES user base through engagement on social and other digital media.
- Craft compelling stories for blogs, newsletters, feature stories, and other products to raise awareness of the work and research of the WBES.
- Prepare research summaries, key findings, publication announcements, and promotional materials that communicate evidence on private sector development and business environments.
- Collaborate with technical teams to identify and communicate findings that contribute to policy discussions on firm productivity, innovation, employment, business regulation, and economic development.
- Support the collection of information on the impact of WBES data, such as citations and use in World Bank analytical products.
- Support the identification and engagement of strategic partners, including universities, research institutions, think tanks, government agencies, chambers of commerce, and private sector organizations.
- Coordinate outreach initiatives to strengthen institutional relationships and expand awareness and use of Enterprise Surveys data.
- Support the planning, coordination, and implementation of international conferences, workshops, institutional visits, and high-level stakeholder engagement activities.
- Lead the team's media monitoring and reporting tasks.
Requirements
- Master's degree in communications, marketing, digital media, journalism, or a related field, or demonstrated experience in communications and marketing.
- Demonstrated writing and editing skills on economic development issues.
- Experience creating multimedia and interactive content (such as slideshows, videos, social media cards, and graphics) using Canva, Adobe etc.
- Fluency in Spanish is preferred, to help maintain and improve the Spanish page of the WBES.
- Familiarity with the datasets produced by the Policy Indicators Group of the World Bank (such as the Enterprise Surveys and Business-Ready (B-READY)) is a plus.
- Experience using AI tools to automate routine tasks is highly valued.
- Experience with web scraping and data APIs for collecting and integrating data from external sources.
- Experience producing data visualizations and standardized reports; familiarity with large firm-level datasets is a plus.
- Exceptional attention to detail and accuracy, and strong organizational skills.
- Excellent oral and written communication skills in English. Fluency in Spanish, French, Arabic, Russian, and/or Portuguese is a plus.
- Well-developed interpersonal and teamwork skills, with the ability to work sensitively and effectively in a multicultural environment.
- Ability to work independently without close supervision, handle several tasks at once, and manage rapidly shifting priorities under pressure.
- High level of initiative, persistence, and a positive attitude.
- Willingness and drive to learn and master new tools and methodologies, and to apply them to streamline and improve workflows.
Skills
- Writing and Editing
- Economic Development Communications
- Multi-media Content Development
- Canva
- Adobe
- Social Media Content Creation
- Spanish Language
- AI Tools Usage
- Web Scraping
- Data APIs
- Data Visualization
- Report Production
- Large firm-level datasets
- Oral Communication
- Written Communication
- Stakeholder Engagement
- Digital Media
- Marketing Communications
Languages
English, Spanish