E-Commerce Marketing Manager (UK DTC Brand)

Triwill Group; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Triwill Group, on behalf of a partner, is seeking an E-Commerce Marketing Manager (UK DTC Brand) based in the United States. This is a fully remote opportunity for an experienced digital marketer ready to own growth for a fast-moving DTC e-commerce business.

You’ll lead customer acquisition and retention across Google Ads, Meta, TikTok, and email marketing through Klaviyo, covering the full journey from awareness to lifetime value optimisation.

Qualifications

• Experience in e-commerce growth marketing with a track record of ROAS optimization.
• Strong analytical mindset focused on ROAS, CAC, and LTV metrics.
• Ability to lead and coordinate a remote marketing team across departments.
• Proactive, autonomous marketer with accountability and growth mindset.

Responsibilities

• Lead customer acquisition and retention across Google Ads, Meta, TikTok, and Klaviyo.
• Own the full funnel from awareness to conversion and lifetime value optimization.
• Translate performance data into opportunities to improve commercial outcomes.
• Manage a remote marketing team and coordinate with creative, content, product, and external partners.
• Define success by ROAS, CAC, and LTV rather than activity alone.

Skills

Google Ads

Meta Ads

TikTok Ads

Email Marketing

Klaviyo

Remote Team Leadership

Performance Marketing

Tools

Google Ads

Meta Ads

TikTok Ads

Klaviyo

Job description

Description:

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an E-Commerce Marketing Manager (UK DTC Brand) based in United States.

This is a fully remote opportunity for an experienced digital marketer ready to take ownership of growth for a fast-moving DTC e-commerce business.

• You’ll lead customer acquisition and retention across Google Ads, Meta, TikTok, and email marketing through Klaviyo.
• The role covers the full customer journey, from awareness and acquisition through conversion, retention, and lifetime value optimisation.
• You’ll combine strategic thinking with hands‑on execution, using performance data to identify opportunities and improve commercial outcomes.
• You’ll also manage a remote marketing team and coordinate projects across creative, content, product, and external stakeholders.
• Success will be measured through meaningful business metrics such as ROAS, CAC, and LTV rather than activity alone.
• This is a high‑ownership environment suited to a proactive marketer who thrives on autonomy, accountability, and measurable growth.