E-Commerce Marketing Manager (In-Person, Full-Time – NYC)

ALEXIA ADMOR FRENCH DESIGNER G; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Une marque contemporaine en pleine croissance recherche un E-Commerce Marketing Manager pour piloter la croissance numérique et renforcer sa présence sur toutes les plateformes. Ce rôle stratégique offre l'opportunité d'influencer l'histoire de la marque et d'interagir avec une équipe dynamique. Le candidat idéal possède une solide expérience en marketing digital, avec une compréhension approfondie de l'écosystème numérique.

Benefits

Salaire compétitif et structure d'incentives basée sur la performance

Environnement de travail dynamique et collaboratif

Qualifications

• Minimum de 4 ans d'expérience en marketing e-commerce, de préférence dans la mode.
• Expérience avérée avec les campagnes payantes et le ROAS.
• Capacité à gérer plusieurs initiatives dans un environnement dynamique.

Responsibilities

• Créer et exécuter le calendrier marketing eCommerce complet.
• Gérer les campagnes publicitaires payantes pour un retour sur investissement solide.
• Analyser les performances du site Shopify et collaborer pour améliorer la conversion.

Skills

Performance marketing

Attribution

A/B testing

Funnel optimization

Visual storytelling

Digital marketing

Education

4+ years in eCommerce or digital marketing

Tools

Shopify

Klaviyo

Google Analytics

Job description

Location : Midtown Manhattan (In-Office Only)

About Us :

Alexia Admor is a fast-growing, contemporary womenswear brand known for versatile, polished fashion that resonates with modern women. Distributed through a wide range of leading retailers, the brand has a robust off-price business and strong momentum in the rental market, with active partnerships through top rental platforms such as Rent the Runway , Armoire , and others.

Looking ahead, the brand is preparing to launch a dedicated full-line collection with two of the nation’s largest department stores for Spring 2026 , marking an exciting next chapter in our growth.

We’re a design-driven, entrepreneurial team seeking a strategic and creative E-Commerce Marketing Manager to drive digital growth and strengthen our brand presence across all digital platforms.

Please Note : This is a full-time, in-person role based in New York City. We are not considering remote candidates.

The Role :

This is a high-impact opportunity for a marketer who can think both analytically and creatively. You’ll own the strategy and execution across performance marketing, email / SMS, social media, SEO, and onsite optimization — while helping evolve and communicate our brand story to a broader customer base.

You won’t need to execute everything yourself, but you must have a firm grasp of the full digital ecosystem and how to align resources (internal or external) to meet ambitious goals.

Key Responsibilities :

• Develop and execute the full eCommerce marketing calendar across paid media, email / SMS, SEO, and organic social
• Manage or oversee Meta, Google, and other paid ad campaigns to ensure strong ROAS
• Partner with the creative team to bring the brand’s story to life across ads, emails, and web experiences
• Own lifecycle marketing strategy, including list segmentation and email flow optimization
• Analyze Shopify site performance and collaborate with developers / designers to improve conversion and user experience
• Translate analytics into actionable marketing strategies and insights
• Ensure messaging and visuals are consistent across all digital touchpoints
• Stay ahead of DTC fashion marketing trends and competitive activity

Qualifications :

• 4+ years in eCommerce or digital marketing, preferably in fashion, lifestyle, or beauty
• Hands-on experience managing paid campaigns with proven ROAS (Meta + Google required)
• Proficient in Shopify, Klaviyo (or similar), and Google Analytics
• Strong grasp of performance marketing, attribution, A / B testing, and funnel optimization
• Eye for creative branding and visual storytelling
• Highly organized and capable of managing multiple initiatives in a fast-paced environment

Bonus Points For :

• Experience with influencer and affiliate marketing
• Light graphic design or creative production skills (e.g., Canva, Adobe Suite)
• Experience working with hybrid wholesale or drop-ship fashion models

Why Join Us?

• Be a key part of a brand entering its next wave of growth and market expansion
• Lead digital strategy at the intersection of fashion, storytelling, and performance
• Collaborate with a small, dynamic team where your ideas and contributions truly matter
• Competitive salary and performance-based incentive structure