E-Commerce Marketing Manager – Fashion Job at ALEXIA ADMOR in New York

ALEXIA ADMOR; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading contemporary womenswear brand seeks an E-Commerce Marketing Manager to enhance their digital presence. The role involves managing various online marketing strategies, including SEO, paid media, and email campaigns. Candidates should have experience in fashion marketing, strong analytical skills, and an ability to lead a team, contributing directly to site performance and customer engagement.

Benefits

Bonus based on performance

Health insurance

Opportunity for advancement

Paid time off

Qualifications

• Proven track record managing paid media campaigns with strong ROAS.
• Understanding of web design principles.
• Strong project management skills.

Responsibilities

• Own the eCommerce marketing calendar and strategy.
• Oversee Google Ads and Meta ad campaigns.
• Drive customer acquisition through lifecycle marketing strategies.

Skills

Digital marketing

Paid media campaigns

SEO

Email marketing

Social media

Education

4+ years in eCommerce and digital marketing

Tools

Shopify

Google Analytics

Klaviyo

Job description

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About Us :

Alexia Admor is a fast-growing, contemporary womenswear brand distributed through leading retailers such as Rent the Runway, Saks OFF 5TH, and Bloomingdale’s Outlet, alongside our growing direct-to-consumer business at AlexiaAdmor.com. Known for versatile, modern dresses and sportswear, our designs are loved by women who want polished, wearable fashion with a sophisticated edge.

Benefits :

• Bonus based on performance
• Health insurance
• Opportunity for advancement
• Paid time off

About Us :

Alexia Admor is a fast-growing, contemporary womenswear brand distributed through leading retailers such as Rent the Runway, Saks OFF 5TH, and Bloomingdale’s Outlet, alongside our growing direct-to-consumer business at AlexiaAdmor.com. Known for versatile, modern dresses and sportswear, our designs are loved by women who want polished, wearable fashion with a sophisticated edge.

The Role :

We’re looking for an experienced, strategic, and hands-on E-Commerce Marketing Manager to take our digital business to the next level. You’ll be the key internal driver of growth across all online marketing channels — including paid advertising, email marketing, website optimization, SEO, and social media — and will own the strategy and execution to increase traffic, drive conversions, and strengthen brand integrity.

You won’t necessarily be doing all the execution yourself — but you must understand how everything works together and be capable of managing internal and external resources to deliver results.

Key Responsibilities :

• Own the eCommerce marketing calendar and strategy across paid media, email, SMS, and organic social
• Oversee Google Ads and Meta (Facebook / Instagram) ad campaigns, either hands-on or by managing external partners, ensuring strong ROAS
• Drive customer acquisition and retention through targeted lifecycle marketing strategies
• Partner with our creative team to ensure site content, landing pages, and messaging align with campaign goals and brand positioning
• Monitor site performance and user experience on Shopify; collaborate with developers / designers as needed to improve UX and CRO
• Analyze performance across channels and optimize campaigns based on data-driven insights
• Maintain and elevate brand consistency across digital touchpoints
• Conduct regular competitor and trend analysis in the fashion DTC space

Qualifications :

• 4+ years of experience in eCommerce and digital marketing, ideally within fashion, lifestyle, or beauty
• Proven track record managing and optimizing paid media campaigns (Meta + Google) with strong ROAS
• Proficient in Shopify, Klaviyo (or similar email platforms), and Google Analytics
• Solid grasp of performance marketing, attribution modeling, and A / B testing
• Understanding of web design principles and how to brief developers or Shopify experts effectively
• Creative thinker with an eye for branding and visual storytelling
• Strong project management skills and the ability to work independently in a fast-paced, entrepreneurial environment

Bonus Points For :

• Experience in influencer or affiliate marketing
• Basic design or creative skills (e.g., Canva, Adobe Suite)
• Prior work with fashion brands or drop-ship / wholesale hybrid models

Why Join Us?

• Opportunity to make a real impact in a high-growth, design-driven fashion brand
• Collaborate with a passionate and nimble team
• Be at the center of the brand’s digital evolution and customer growth
• Competitive salary and performance-based incentives

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Manufacturing

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