E-Commerce Manager

Essex Brownell LLC; Fort Wayne (IN); On-site; USD 85,000 - 120,000; Full time

Job summary

Essex Brownell LLC is seeking an experienced E-commerce Manager to oversee our online revenue channel, including platform, catalog, buying experience, and optimization. You will evaluate the current system, drive improvements, coordinate changes, and grow online orders while ensuring accurate product data and pricing across the site.

The role demands hands-on leadership for a B2B audience of industrial buyers, deep knowledge of product information management, ERP integrations, and the ability to

Qualifications

• Bachelor's degree in E-Commerce, Business, Marketing, Information Systems, or related field.
• 5+ years in ecommerce, with at least 3 in B2B (distribution, manufacturing, or industrial supply strongly preferred).
• Hands-on experience managing a B2B commerce platform day to day.
• Track record of leading a platform implementation or major site migration through launch.
• Strong grasp of product information management: taxonomy, attributes, and keeping large catalogs clean.
• Working knowledge of ERP integration concepts, contract pricing, and B2B account structures.
• Comfort with analytics tools (such as GA4) and turning data into clear recommendations.
• Project and vendor management skills, including budgets and timelines.
• Clear communicator who can translate between sales, IT, marketing, and leadership.
• Experience with a PIM system.
• Basic HTML/CSS and comfort working alongside developers.

Responsibilities

• Evaluate our current e-commerce platform and recommend how to proceed, whether optimizing what we have or moving to a new B2B commerce/CMS platform, then lead the chosen path, coordinating vendors, agencies, and internal IT
• Accountable for integrations with ERP, pricing, inventory, and order management so customers see accurate contract pricing, availability, and order status
• Manage the platform roadmap, budget, release schedule, and vendor relationships after launch
• Set standards for product data: taxonomy, attributes, specs, cross-references, images, datasheets, and compliance documents
• Build repeatable processes for onboarding supplier SKU data and keep it current
• Improve site search, filtering, and navigation so buyers find parts by part number, brand, spec, or application
• Deliver B2B features buyers expect: account-specific pricing, quick order and reorder, RFQ/quote requests, order history, and multi-user accounts
• Promote fabrication and converting capabilities online so custom‑part inquiries reach the right team
• Partner with marketing on SEO, paid search, email, and campaigns that drive qualified traffic
• Run A/B tests and usability reviews to raise conversion and reduce friction
• Work with inside and outside sales so the website supports account relationships
• Train sales and customer service on site tools and gather their feedback
• Track and report KPIs: online revenue, conversion rate, quote volume, search success, account adoption, and catalog quality

Skills

Strategic thinking

Cross-functional collaboration

Data-driven decision making

Strong communication

Leadership

Education

Bachelor's degree in E-Commerce, Business, Marketing, Information Systems, or related field

Tools

PIM system

GA4 analytics

ERP integration concepts

HTML/CSS

Job description

ESSENTIAL DUTIES AND RESPONSIBILITIES

The E-Commerce Manager is responsible for all aspects of the company’s e-commerce business as a revenue channel including the platform, the product catalog, the buying experience, and the results. In this role, the E-Commerce Manager will evaluate the current platform, recommend improvements and efficiencies, coordinate changes, grow online orders, complete quote requests, and manage account self-service tools.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The E-Commerce Manager is responsible for all aspects of the company’s e-commerce business as a revenue channel including the platform, the product catalog, the buying experience, and the results. In this role, the E-Commerce Manager will evaluate the current platform, recommend improvements and efficiencies, coordinate changes, grow online orders, complete quote requests, and manage account self-service tools. This is a hands‑on role for someone who understands how industrial buyers shop, including searching by part number, specifications, and application. This role is responsible for making tens of thousands of supplier SKUs easy for customers to find while keeping product information organized, accurate, and easy for our team to maintain.

Skills And Abilities Required

Platform and re-platforming

• Evaluate our current e-commerce platform and recommend how to proceed, whether optimizing what we have or moving to a new B2B commerce/CMS platform, then lead the chosen path, coordinating vendors, agencies, and internal IT
• Accountable for integrations with ERP, pricing, inventory, and order management so customers see accurate contract pricing, availability, and order status
• Manage the platform roadmap, budget, release schedule, and vendor relationships after launch

Catalog and product content

• Set standards for product data: taxonomy, attributes, specs, cross-references, images, datasheets, and compliance documents
• Build repeatable processes for onboarding supplier SKU data and keep it current
• Improve site search, filtering, and navigation so buyers find parts by part number, brand, spec, or application

Customer Experience And Growth

• Deliver B2B features buyers expect: account-specific pricing, quick order and reorder, RFQ/quote requests, order history, and multi-user accounts
• Promote fabrication and converting capabilities online so custom‑part inquiries reach the right team
• Partner with marketing on SEO, paid search, email, and campaigns that drive qualified traffic
• Run A/B tests and usability reviews to raise conversion and reduce friction

Sales alignment and reporting

• Work with inside and outside sales so the website supports account relationships
• Train sales and customer service on site tools and gather their feedback
• Track and report KPIs: online revenue, conversion rate, quote volume, search success, account adoption, and catalog quality

Education And Experience Required

• Bachelor's degree in E-Commerce, Business, Marketing, Information Systems, or related field
• 5+ years in ecommerce, with at least 3 in B2B (distribution, manufacturing, or industrial supply strongly preferred)
• Hands‑on experience managing a B2B commerce platform day to day
• Track record of leading a platform implementation or major site migration through launch
• Strong grasp of product information management: taxonomy, attributes, and keeping large catalogs clean
• Working knowledge of ERP integration concepts, contract pricing, and B2B account structures
• Comfort with analytics tools (such as GA4) and turning data into clear recommendations
• Project and vendor management skills, including budgets and timelines
• Clear communicator who can translate between sales, IT, marketing, and leadership
• Experience with a PIM system
• Basic HTML/CSS and comfort working alongside developers

Scope Of Duties And Responsibilities

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job‑related instructions and to perform any other job‑related duties requested by any person authorized to give instructions or assignments. A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.