Senior Manager, Site Merchandising & Digital Experience

Annmashburn; Atlanta (GA); On-site; USD 75,000 - 95,000; Full time

Job summary

A prominent Atlanta apparel brand is seeking an E-Commerce Manager to enhance their online presence through site merchandising and customer experience optimization. This role includes managing email marketing and content campaigns, ensuring accurate product representation online, and collaborating with various teams to achieve sales goals. Candidates should have experience in B2C e-commerce, particularly in apparel, and possess strong analytical and project management skills.

Qualifications

• 3+ years of B2C e-commerce experience required, ideally in apparel.
• Experience with Google Analytics and Shopify/Shopify Plus required.
• Data and customer-focused mindset with keen attention to detail.

Responsibilities

• Achieve company financial goals for Web channel.
• Own accuracy of all website content in Shopify.
• Implement data-informed best practices for site merchandising.

Skills

3+ years B2C e-commerce experience

Google Analytics experience

Shopify/Shopify Plus proficiency

Athos Commerce or similar tools experience

Data-focused mindset

Strong project management skills

Microsoft Excel proficiency

Job description

WHAT IS THE BRAND?

Mashburn is an Atlanta-based apparel and lifestyle brand founded in 2007. The company designs, manufactures, and markets a nationally recognized assortment of menswear (Sid Mashburn) and womenswear (Ann Mashburn), and other high-quality, iconic brands. Mashburn aims to be the best in American style and service... a brand that offers luxury-quality product at accessible prices, delivered with a memorable customer experience, and driven by a deeply personal brand voice that expresses the passion and inspiration of our founders.

WHAT IS THE JOB?

As a member of the Web Team, the role of E-Commerce Manager is an exciting high-growth, customer-focused role owning site merchandising, user experience, and email marketing. This role will bring products to life online and implement email and content campaigns that enhance the customer experience. This role owns all aspects of the online product life cycle from launch planning, content accuracy and implementation through to end-of-season and sale for both Sid and Ann Mashburn websites. Additionally, this role will be responsible for achieving channel sales goals, driving growth, and optimizing the online customer experience, through site merchandising, conversion optimization, and testing. Working cross-functionally with our Creative, Brand Marketing and Merchandising teams, this role will flawlessly execute content, email, SMS, and sale campaigns. This position reports to the Senior E-Commerce Manager and is a salaried, exempt position.

This position requires work five days a week from our West Midtown, Atlanta, GA Headquarters.

WHAT ARE THE RESPONSIBILITIES?

• Achieve company financial goals for Web channel.


• Own accuracy of all website content in Shopify for both Sid and Ann Mashburn brands.


• Implement and maintain data-informed best practices for end-to-end homepage, navigation, and site merchandising strategy; manage Athos Commerce vendor relationship.


• Partner with Creative to maintain email marketing and site content calendars, including creative asset requests and briefs.


• Assist in weekly email deployments.


• Manage D-Catalog process for seasonal catalogs.


• Oversee seasonal sale setup and takedown (including Summer, BFCM, and Winter sales promotions).


• Troubleshoot site issues with development agency and implement fixes.


• Use data to identify opportunities to continually improve customer experience and conversion rate.


• Report weekly and monthly KPIs using Google Analytics, Power BI, Shopify, Klaviyo, and Loop.


• Participate in testing and evaluating website enhancements.


• Work cross-functionally with Creative, Brand Marketing, Merchandising, and Sourcing to implement process improvements.


• Manage E-Commerce Associate.

WHAT ARE THE SKILLS?

• 3+ years B2C e-commerce experience required, ideally in apparel.


• Experience with Google Analytics and Shopify/Shopify Plus required.


• Athos Commerce or other personalization/merchandising tools experience preferred.


• Data and customer-focused mindset with keen attention to detail and accuracy.


• Results-driven and curious. Excited to take data and translate it to a customer-focused plan.


• Driven, resourceful problem-solver and team player with a \"no task is too small\" attitude.


• Strong project management skills with the ability to manage multiple tasks simultaneously.


• Microsoft Excel proficiency (including vlookups, pivot tables, advanced formulas, etc.).


• Self-starter with a deep desire to work in a highly cross-functional and entrepreneurial setting.


• Reflect our core values of Hard Work, Hopeful, Helpful, Honest, Humble, Hospitable and Nimble.