E-Commerce & CRM Executive

Warner Bros. Discovery; United States; Hybride; GBP 40 000 - 65 000; Plein temps

Résumé du poste

Warner Bros. Discovery is seeking an E-Commerce & CRM Executive to own the day-to-day CRM programme across the UK, US and Japan Harry Potter Shop storefronts. The role focuses on hands-on email marketing, customer lifecycle and data-led campaigns for a world-leading visitor attraction brand.

You will build campaigns in Salesforce Marketing Cloud, manage automated journeys, and contribute to product launches and paid media activity. Hybrid working is offered in line with policy.

Qualifications

• Hands-on experience building and scheduling email campaigns using enterprise CRM platforms.
• Ability to edit HTML content for emails beyond drag-and-drop.
• Comfortable analysing campaign performance and maintaining dashboards.

Responsabilités

• Build, schedule and maintain email campaigns and customer journeys across three international markets.
• Own automated customer journeys (welcome, abandoned, post-purchase, win-back, restock).
• Support campaign execution around product launches and promotions, approx. one CRM send per week.

Connaissances

Email marketing

CRM analytics

Excel pivot tables

HTML editing

Outils

Salesforce Marketing Cloud

Klaviyo

Braze

Bloomreach

Dotdigital

Description du poste

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Our studios are considered one of the foremost motion picture and television production and post-production facilities in the world. They inform, engage, and transport audiences to new worlds. The key to that lies with our Studio Operations group, which includes areas like soundstage/backlot set rentals, events, design, culinary, construction, landscaping and much more. Whether it’s hosting an unforgettable studio tour, creating an optimal workspace, or equipping talent to tell the best stories, these teams lay the foundation for the memorable experiences we provide.

We are seeking a proactive E-Commerce & CRM Executive to support the e-commerce marketing team at Warner Bros Tours and Retail.

As E-Commerce and CRM Executive you will take ownership of the day‑to‑day CRM programme across our UK, US and Japan Harry Potter Shop storefronts, with a particular focus on hands‑on email marketing and the customer lifecycle.

This is an opportunity to develop a profitable channel, improve how we engage customers and contribute to data‑led campaigns for a world‑leading visitor attraction brand. If you are passionate about CRM, interested in the Harry Potter franchise and motivated by the opportunity to build something meaningful, we would love to hear from you.

Your Role Accountabilities

• Build, schedule and maintain email campaigns, customer flows and lists in Salesforce Marketing Cloud across three international markets.
• Own and optimise automated customer journeys, including welcome, abandonment, post‑purchase, win‑back and restock communications.
• Support campaign execution across product launches, promotions and paid media activity, including approximately one CRM send per week.
• Monitor campaign performance, maintain reporting dashboards and use engagement data to identify actionable improvements.
• Coordinate with internal teams, including the Harry Potter Fan Club team, and external partners to support timely campaign delivery.
• Collate and coordinate marketing assets across the website, CRM, paid channels and global marketplaces.
• Support Amazon advertising across the UK, US and Japan, including campaign planning, briefing, asset delivery and performance reporting.

Qualifications & Experience

• Previous hands‑on experience building and scheduling email campaigns, ideally using an enterprise level CRM platform such as Salesforce Marketing Cloud, Klaviyo, Braze, Bloomreach or Dotdigital.
• Hands on working knowledge of HTML, with the ability to build or edit email content beyond drag‑and‑drop functionality.
• Comfortable analysing campaign performance, maintaining dashboards and using Excel functions such as pivot tables to identify actionable insights.
• Genuine interest in CRM, customer lifecycle marketing, e‑commerce and building effective customer communications.
• Proactive and confident coordinating campaigns and smaller projects while working across internal teams and external partners.

#M&C

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in‑office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Our studios are considered one of the foremost motion picture and television production and post‑production facilities in the world. They inform, engage, and transport audiences to new worlds. The key to that lies with our Studio Operations group, which includes areas like soundstage/backlot set rentals, events, design, culinary, construction, landscaping and much more. Whether it’s hosting an unforgettable studio tour, creating an optimal workspace, or equipping talent to tell the best stories, these teams lay the foundation for the memorable experiences we provide.

We are seeking a proactive E-Commerce & CRM Executive to support the e-commerce marketing team at Warner Bros Tours and Retail.

As E-Commerce and CRM Executive you will take ownership of the day‑to‑day CRM programme across our UK, US and Japan Harry Potter Shop storefronts, with a particular focus on hands‑on email marketing and the customer lifecycle.

This is an opportunity to develop a profitable channel, improve how we engage customers and contribute to data‑led campaigns for a world‑leading visitor attraction brand. If you are passionate about CRM, interested in the Harry Potter franchise and motivated by the opportunity to build something meaningful, we would love to hear from you.

Your Role Accountabilities

• Build, schedule and maintain email campaigns, customer flows and lists in Salesforce Marketing Cloud across three international markets.
• Own and optimise automated customer journeys, including welcome, abandonment, post‑purchase, win‑back and restock communications.
• Support campaign execution across product launches, promotions and paid media activity, including approximately one CRM send per week.
• Monitor campaign performance, maintain reporting dashboards and use engagement data to identify actionable improvements.
• Coordinate with internal teams, including the Harry Potter Fan Club team, and external partners to support timely campaign delivery.
• Collate and coordinate marketing assets across the website, CRM, paid channels and global marketplaces.
• Support Amazon advertising across the UK, US and Japan, including campaign planning, briefing, asset delivery and performance reporting.

Qualifications & Experience

• Previous hands‑on experience building and scheduling email campaigns, ideally using an enterprise level CRM platform such as Salesforce Marketing Cloud, Klaviyo, Braze, Bloomreach or Dotdigital.
• Hands on working knowledge of HTML, with the ability to build or edit email content beyond drag‑and‑drop functionality.
• Comfortable analysing campaign performance, maintaining dashboards and using Excel functions such as pivot tables to identify actionable insights.
• Genuine interest in CRM, customer lifecycle marketing, e‑commerce and building effective customer communications.
• Proactive and confident coordinating campaigns and smaller projects while working across internal teams and external partners.

#M&C

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in‑office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.