Dynamics 365 Marketing Director

Kavaliro; Colorado Springs (CO); Remote; USD 48,000 - 62,000; Full time

Job summary

Kavaliro is seeking an Email Marketing Director for a remote, six-month contract-to-hire opportunity. You will lead organization-wide email strategy, segmentation, lifecycle engagement and performance measurement.

You will partner with cross-functional teams to drive experimentation, governance, compliance, and scalable email programs, empowering teams with tools and standards.

Qualifications

• BS/BA in marketing, communications, or related field; equivalent experience accepted.
• 4+ years in email marketing, marketing automation, or digital marketing, with leadership of cross-functional initiatives.
• Experience with Microsoft Dynamics 365 (D365) including CRM integration and personalized automation.
• Track record in developing strategy, managing large-scale campaigns, and using data for decisions.
• Deep knowledge of segmentation, lifecycle marketing, personalization, deliverability, and performance metrics.
• Proficient with email marketing platforms (D365, HubSpot, Constant Contact) and reporting.
• Ability to translate analytics into actionable recommendations and investments.
• Experience advising stakeholders and enabling distributed teams to execute campaigns within standards.
• Knowledge of GDPR, CAN-SPAM, opt-in practices and data protection.
• Working knowledge of HTML/CSS for email templates, responsive design, QA, and troubleshooting.
• Excellent written and verbal communication and cross-functional influence.

Responsibilities

• Develop and recommend email marketing strategy, roadmap and performance goals aligned with marketing objectives.
• Manage end-to-end email programs from concept to delivery, including architecture, content, scheduling, segmentation and optimization.

Skills

Email marketing strategy

Lifecycle marketing

Audience segmentation

Personalization

Campaign performance analysis

A/B testing

Cross-functional collaboration

Governance and compliance

HTML/CSS for emails

Strong communication

Education

Bachelor’s degree in marketing/communications or related

Marketing certification

Tools

Microsoft Dynamics 365 (D365)

HubSpot

Constant Contact

CRM integration

Campaign reporting tools

Job description

Position Title: Email Marketing Director (Microsoft Dynamics 365)

Status: 6 month contract to hire

Pay: $35.00 - $45.00 per hour ($77,000 - $100,000 annually upon conversion to permanent status)

Location: Remote

Reporting to: VP of Marketing

JOB DESCRIPTON:

Our client is seeking an Email Marketing Director for an exciting contract-to-hire opportunity. The Email Marketing Director serves as the senior subject matter expert responsible for setting and advancing organization-wide email marketing strategy and strengthening email as an integrated audience engagement and conversion channel. This role leads the strategy, development, and continuous improvement of large-scale email initiatives, establishing scalable approaches to audience segmentation, personalization, lifecycle engagement, campaign planning and execution, measurement, and optimization.

Working independently and through cross-functional partnership and influence, the Email Marketing Director translates broader marketing and audience objectives into effective email strategies, standards, tools, and processes that improve campaign performance, audience relevance, and operational efficiency. The role establishes consistent practices for governance, data quality, brand alignment, compliance, testing, reporting, and measurement while leveraging automation, repeatable workflows, and performance insights to strengthen execution and inform future marketing priorities.

As an organization-wide resource and advisor, the Email Marketing Director partners with stakeholders to solve complex email marketing challenges, provide actionable recommendations, and build email marketing capability across the organization. The role also equips and supports associates across the country with the guidance, resources, and best practices needed to execute high-quality campaigns consistently and effectively.

DUTIES:

• Develop and recommend the email marketing strategy, roadmap, and performance goals, aligning audience strategy, campaign priorities, cadence, and channel integration with department and broader marketing objectives
• Manage complex end-to-end email programs from concept through delivery and analysis, including campaign architecture, content strategy, scheduling, segmentation, personalization, testing, deployment, and optimization

Audience Strategy, Measurement & Performance

• Develop advanced audience segmentation and lifecycle strategies using demographics, preferences, engagement, and behavior to improve relevance and strengthen subscriber relationships
• Design and manage a disciplined experimentation program, including A/B and multivariate testing, to improve content, timing, frequency, targeting, conversion, and campaign effectiveness
• Develop the email measurement framework and translate deliverability, open rate, click-through rate, conversion, and ROI data into strategic recommendations, investment priorities, and process improvements
• Oversee email database quality, list governance, opt-in practices, deliverability, sender reputation, and compliance with applicable data protection and email marketing requirements, including GDPR and CAN-SPAM
• Evaluate industry trends, platform capabilities, automation opportunities, and emerging practices, recommending innovations and scalable process improvements that strengthen efficiency, personalization, execution, and audience outcomes

Cross-Functional & Network Leadership

• Coordinate cross-functional planning with marketing, design, content, analytics, technology, and other stakeholders to integrate email efforts with broader initiatives and resolve high-impact execution issues
• Provide expert guidance, tools, standards, and consultation to associates across the country to improve campaign quality, consistency, adoption, and measurable results

QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, or a related field, or an equivalent combination of education, training, and relevant experience
• 4+ years of progressively responsible experience in email marketing, marketing automation, digital marketing, or a related discipline, including leadership of complex, cross-functional initiatives
• Experience with Microsoft Dynamics 365 (D365), including CRM integration, dynamic content, sophisticated personalization, and advanced automation
• Demonstrated experience developing email marketing strategy, managing large-scale campaign portfolios, improving marketing processes, and using performance data to influence strategy, priorities, and investment
• Deep understanding of email marketing strategy and best practices, including audience segmentation, lifecycle marketing, personalization, deliverability, database hygiene, sender reputation, experimentation, and performance measurement
• Strong proficiency with email marketing and marketing automation platforms such as Dynamics 365, HubSpot, Constant Contact, or comparable tools, including CRM integration and campaign reporting
• Experience interpreting campaign and web analytics and translating performance data into actionable strategic recommendations and opportunities for continuous improvement
• Experience advising stakeholders and enabling distributed teams or partners to execute email campaigns effectively within shared standards, processes, and expectations
• Strong knowledge of GDPR, CAN-SPAM, opt-in practices, and other data protection and compliance requirements relevant to email marketing
• Working knowledge of HTML and CSS for email template customization, responsive design, quality assurance, and troubleshooting
• Excellent written and verbal communication, presentation, copywriting, editing, stakeholder management, and cross-functional influence skills
• Demonstrated ability to manage complex projects, optimize processes, establish priorities, and execute effectively in a fast-paced, deadline-driven environment

Desired Qualifications:

• Relevant certification in email marketing, marketing automation, analytics, or a related discipline
• Experience with Google Analytics, digital advertising platforms, and integrated campaign measurement
• Experience providing marketing technology consultation, user enablement, training, and technical support to platform administrators