DTC Site Manager

L&R DISTRIBUTORS; New York (NY); Remote; USD 90,000; Full time

Job summary

A leading beauty and cosmetics distributor is seeking a DTC Site Manager to oversee their E-Commerce platforms. The role involves managing website optimization, collaborating with marketing teams, and driving sales through data analysis and user experience enhancements. Ideal candidates will have a strong background in E-Commerce management and a passion for improving the customer journey.

Benefits

Fully remote position

401(k) with employer match

Dental, health, and vision insurance

Health savings account

Life insurance

Paid time off

Employee referral programs

Health & Well-being programs

Qualifications

• 5+ years of experience in E-Commerce management, preferably in CPG or DTC.
• Strong understanding of E-Commerce platforms and user experience design.
• Proficiency with content management systems and web analytics tools.

Responsibilities

• Manage development and optimization of DTC E-Commerce websites.
• Lead meetings with brand partners to track project progress and KPIs.
• Utilize web analytics to track KPIs and identify trends.

Skills

E-Commerce management

Data analysis

User experience

Project management

Communication

Education

Bachelor's degree in Marketing, Business, or related field

MBA

Tools

Shopify

WooCommerce

Web analytics tools

Job description

Job Description for DTC Site Manager at L&R Distributors

Company

L&R Distributors is a private equity owned, high growth company and the leading beauty and cosmetics distributor in the U.S. We work with over 400 strategic suppliers and manage 40,000 SKUs across our distribution centers, offering products in categories such as beauty, cosmetics, trial & travel, toys, school/home office, pet, home essentials, and more.

Job Summary

We are seeking a DTC Site Manager responsible for the strategic direction, daily management, and overall success of our Direct-to-Consumer E-Commerce platforms within the CPG industry. The ideal candidate will have expertise in E-Commerce, data analysis, and user experience, playing a key role in driving sales and improving the customer journey across multiple DTC platforms.

Essential Duties and Responsibilities

• Manage the development, maintenance, and optimization of our DTC E-Commerce websites to ensure a seamless, user-friendly shopping experience.
• Lead weekly meetings with brand partners to monitor, track, and communicate project progress and KPIs.
• Collaborate with product and marketing teams to effectively present products, promotions, and merchandising strategies online.
• Develop and implement a content strategy, including descriptions, images, videos, and blogs, to engage customers.
• Coordinate with supply chain and operations teams to manage inventory levels and ensure product availability.
• Monitor account health, address issues promptly, and communicate solutions to the team.
• Utilize web analytics tools to track KPIs, identify trends, and generate insights for continuous improvement.
• Enhance the customer experience by addressing inquiries, feedback, and concerns professionally.
• Ensure website security, privacy, and regulatory compliance are maintained.
• Analyze site traffic and user behavior to identify opportunities for improving conversion rates, including A/B testing and user feedback analysis.
• Work with external brand teams and the Director of E-Commerce to refine workflows and create streamlined processes with SOP documentation.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
• At least 5 years of proven experience in E-Commerce management, preferably in the CPG or DTC industry.
• Strong understanding of E-Commerce platforms, user experience design, and web analytics.
• Proficiency with content management systems (e.g., Shopify, WooCommerce) and web analytics tools.
• Excellent analytical, problem-solving, and project management skills.
• Strong communication and interpersonal skills.
• Results-driven with a passion for enhancing the customer journey.

Salary: $90,000

Benefits:

• Fully remote position
• 401(k) with employer match
• Dental, health, and vision insurance
• Health savings account
• Life insurance
• Paid time off
• Employee referral programs
• Health & Well-being programs

Work Schedule/Hours: Monday to Friday, 8:30 AM to 5:30 PM in Central or Eastern time zone.

Travel: Minimal, based on business needs.

L&R Distributors is an equal employment opportunity employer, welcoming applicants regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.