DTC Manager

M2 Ingredients; Chicago, Northern (IL, KY); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with Company Safe Harbor

Paid Time Off, holidays, floating day,

Paid parental leave

Company-paid life and disability ins.

Employee discounts on Om products

Professional development opportunities

Job summary

Om Mushrooms seeks a DTC Manager to own and grow ommushrooms.com and the subscription program. You’ll direct paid media, landing pages, pricing, and lifecycle programs, while collaborating with agencies and internal teams to maximize customer lifetime value.

You will implement AI-driven workflows, optimize multichannel campaigns, and guide merchandising, CRO, and analytics to drive growth across our direct-to-consumer channels.

Qualifications

• 4 to 6 years in DTC e-commerce or growth marketing.
• Hands-on in Shopify and Klaviyo.
• Experience with a subscription platform (Skio, Recharge).
• Managed agencies to deliver high-quality work.
• Understanding of performance creative and how to brief for it.
• Comfort operating in a multi-channel business with pricing/promotions changes.
• Familiar with the Shopify ecosystem: reviews, loyalty, consent, testing, tracking.
• Diagnostician who traces issues across platforms and fixes root causes.
• Organized with the ability to run a full calendar with parallel workstreams.
• Analytical and honest with numbers; willing to drop ideas that don’t work.
• Clear written communicator who documents what you did and why.

Responsibilities

• Run the day-to-day paid program across Meta and Google, with budgets, pacing, and weekly optimization.
• Direct briefs, choose angles, pressure-test hooks, and judge performance from data.
• Own landing pages, offers, and promo mechanics end to end; build, test, and keep calendar honest.
• Manage SEO, blog, and affiliate as acquisition surfaces, including product placements inside content.
• Ensure tracking accuracy: UTMs, consent, server-side events, and conversion actions.
• Own ommushrooms.com merchandising, navigation, PDPs, collection pages, discounts, and promo banners.
• Coordinate with web agency; write briefs, backlog priorities, QA builds before go-live.
• Run A/B and price/offer tests; read and ship winners.
• Support Mushroom Matrix on the same stack ( ~15% of work ).
• Grow customer lifetime value via cross-sell, upsell, bundles, and post-purchase offers.
• Own the subscription program in Skio: start rate, cancellations, swaps, pricing changes.
• Own email and SMS lifecycle with the agency; plan flows, campaigns, and brand accuracy.
• Build loyalty and repeat-purchase initiatives: reviews, referrals, win-backs, replenishment moments.
• Track churn, net dollar retention, repeat rate, AOV, and cohort payback; report progress.
• Own weekly DTC read-out; track CAC, MER, conversion rate, churn, and cohort payback against plan; forecast budgets.
• Calendar, agency management, escalations: maintain a single calendar across launches; manage three agencies; diagnose hard customer problems; align with Amazon pricing.
• Team & culture: develop Marketing Coordinator; operate in a senior, fast-moving team; embody Om’s entrepreneurial culture.

Skills

DTC e-commerce

Shopify

Klaviyo

Skio

Recharge

Agency management

AI-driven workflows

Performance creative

Multi-channel marketing

QA & debugging

Data-driven decision making

Written communication

Tools

Shopify

Klaviyo

Skio

Recharge

Job description

Description

Om Mushroom is the #1 mushroom brand in retail, and we’ve built a strong business on Amazon. Our own store, ommushrooms.com, is the newest part of the company and the one with the most room to grow. There’s a lot still to build here, which is what makes it such a good seat. The work you do shows up in the numbers quickly.

This role is focused on ommushrooms.com: the site, the offers, and the subscribers who buy there. Amazon and our retail partners are a big part of Om’s business, and you’ll work closely with the teams who run them, but growing our own store is the job.

Why Om?

At Om, we're on a mission to bring the power of functional mushrooms to people everywhere. As a leader in the wellness industry, we combine science, innovation, and nature to create products that support healthier lives.

Joining Om means becoming part of a collaborative, entrepreneurial team where you'll have the opportunity to make an impact beyond the traditional boundaries of an Associate Brand Manager role.

Our culture is grounded in five core values:

• Bold Thinking, Purposeful Action - Challenge the status quo and turn great ideas into meaningful results.
• Open Hearts, Clear Voices - Communicate openly, assume positive intent, and value every perspective.
• Champion Each Other's Success - Celebrate wins and support each other's growth.
• Own It - Take accountability, stay solution-oriented, and learn from both wins and mistakes.
• Thrive in Balance - Work hard, prioritize thoughtfully, and make space to recharge.

The Opportunity

As DTC Manager, you run the day-to-day of our e-commerce business: the traffic that comes in, the site that converts it, and the subscription program that turns a first order into a customer for years. Plenty of it is still being stood up, so you’ll get to shape the thing while you run it.

You own execution on both halves. On acquisition, you direct the media buy, brief and judge the creative, and own the landing pages and offers people land on. On retention, you own the subscription program, the lifecycle program, and the merchandising that grows how much each customer is worth over time. You own the promotional and marketing calendar that sequences all of it. Most of the work reaches customers through agencies, so managing them well is not a side task. It is the job.

How You Work

You’re AI-native. Not “I’ve used ChatGPT.” You have built your own workflows, prompts, or lightweight tools that compressed real work, and you reach for AI before doing something the slow way.

This matters here more than at most brands. Om runs an internal AI system that already handles a large share of DTC analysis, reporting, catalog operations, and creative production. You will be its primary operator, and how much you get out of it is the difference between running one channel and running a whole business by yourself. You don’t need to be an engineer. You need to be the kind of person who has already replaced parts of their own job with it.

What You'll Do

Acquisition & Paid Media

• Run the day-to-day paid program across Meta and Google, working through our media agency: budgets, pacing, campaign structure, and weekly optimization against CAC and MER targets.
• Own the creative pipeline for performance. Write the briefs, pick the angles, pressure-test the hooks, and judge what’s working from the data instead of from taste. You should be able to look at an ad and say why it’s failing.
• Own landing pages, offers, and promo mechanics end to end. Build them, test them, and keep the calendar honest.
• Manage SEO, blog, and affiliate as supporting acquisition surfaces, including the product placements inside content.
• Keep tracking trustworthy. UTMs, consent, server-side events, and conversion actions all have to be right or every number above is fiction.

Site, Merchandising & CRO

• Own ommushrooms.com on Shopify Plus: day-to-day merchandising, navigation, PDPs, collection pages, discounts, and promo banners.
• Run the queue with our web agency. Write clear briefs, prioritize the backlog, and QA every build before it goes live.
• Run A/B and price/offer tests, read them honestly, and ship the winners.
• Support our sister brand, Mushroom Matrix, on the same stack (roughly 15% of the work), including its pet line.

Retention, Subscription & Customer Value

• Grow what each customer is worth. This is a number you carry, not a byproduct. You raise it through cross-sell into adjacent products, upsell into larger pack sizes and better plans, bundle attach, post-purchase offers, and keeping people engaged between orders.
• Own the subscription program in Skio: subscription start rate, cancel and save flows, swaps, skips, pauses, dunning, plan upgrades, and pricing changes.
• Own the email and SMS relationship with our lifecycle agency. Review and approve every send, plan the flows and campaigns, and hold the work to brand and offer accuracy.
• Build the loyalty and repeat-purchase side of the business: reviews, referrals, win-backs, replenishment moments, and the reasons a customer comes back a fourth time.
• Hold yourself to the metrics that prove it worked. Churn, net dollar retention, repeat rate, average order value, and cohort payback decide whether the acquisition spend was worth making.

Analytics & Reporting

• Own the weekly DTC read-out: what happened, why, and what we’re changing.
• Track CAC, MER, conversion rate, subscription start rate, churn, and cohort payback against plan, and flag drift early.
• Own the DTC forecast and the media budget. Know where every dollar went and what it returned.
• Turn analysis into a next action. A report that doesn’t change a decision isn’t finished.

Calendar, Agencies & Escalations

• Own the DTC promotional and marketing calendar. Every sale, launch, campaign, send, and site moment across both brands lives on one calendar that you build and defend. You set the sequence, hold the dependencies, and make sure nothing ships into a conflict or a gap.
• Manage three agency relationships day to day: media buying, web development, and email/SMS. Set the priorities, write the briefs, hold the deadlines, and check the work.
• Be the last stop on hard customer problems. When Customer Service hits something they can’t solve, it comes to you: subscription billing disputes, discounts that won’t apply, flow and segmentation gating, checkout failures, tracking gaps, loyalty and review issues. You diagnose it, fix it at the platform level, and document it so it doesn’t come back.
• Partner with the Amazon team to protect our pricing structure. What a product sells for on Amazon sets the floor for what we can charge and discount on our own site, so DTC pricing, promotions, and subscription offers get built in step with them rather than around them.
• Coordinate with Brand on creative and messaging, and with Operations and Supply Chain on inventory and launch timing.

Team & Culture

• Manage and develop our Marketing Coordinator.
• Work in a small, senior, fast-moving team where the person who spots the problem is usually the person who fixes it.
• Bring a resourceful, entrepreneurial mindset that mirrors Om’s mission-driven culture.

Requirements

Who You Are

• 4 to 6 years in DTC e-commerce or growth marketing, ideally within CPG, wellness, or natural products.
• A track record of using AI to build workflows or tools that replaced real work. Be ready to walk us through one.
• Hands‑on in Shopify and Klaviyo. Not “I’ve overseen it.” You’ve been in the admin.
• Working knowledge of a subscription platform (Skio, Recharge, or similar) and what actually moves churn.
• You’ve managed agencies and gotten good work out of them, including the part where you tell them the work isn’t good enough.
• You understand performance creative from the inside: what an angle is, what a hook is, why one ad beats another, and how to brief for it.
• Comfortable operating in a multi‑channel business, where a marketplace price or a retail promotion changes what you’re able to do on your own site.
• Comfortable with the wider Shopify ecosystem: reviews, loyalty, consent, testing, and tracking.
• A diagnostician. When an order, a subscription, or a discount misbehaves, you can trace it through the platforms and find the actual cause rather than escalating it onward.
• Organized enough to run a full calendar with several workstreams in parallel and stay calm the week of a launch.
• Analytical and honest with numbers. You’d rather kill your own idea than defend it.
• Sharp QA instincts. You catch the broken link, the missed UTM, and the wrong price before a customer does.
• Clear written communicator who documents what you did and why.

Nice To Have

• Experience with Skio, Elevar, Yotpo, Pandectes, or Intelligems.
• Background in a small brand where you were the whole department.
• Comfort with SQL, spreadsheets at depth, or any data tooling beyond platform dashboards.

Our Ambition

A pioneer in the functional mushrooms segment, Om is on a transformation and growth mission: To become the FIRST Supplement Company to go from #1 in Retail to #1 in Digital by creating

THE MOST Desirable Mushroom-Powered Total Wellness Brand

• A team of Entrepreneurial Leaders committed to Results
• Experts at Anticipating Consumer and Retailer Trends
• Growth Drivers for our Customers and Partners
• A Culture Biased to Action

Our Culture

Mushrooms are amazing, and they inspire everything we do. To that end, our culture seeks to embrace a “Mushroom Mindset”:

• Mushrooms Grow Where Others Can’t: Curiosity. Open Minds, Clear Voices, Fresh Ideas
• Mushrooms Evolve: We Prize Entrepreneurship. Responsibility, Results, Roll Up Our Sleeves
• Mushrooms Grow Efficiently: Velocity. Speed with Direction
• Mushrooms Heal: Wellness. Balance, Support, Growth
• Mushrooms Rely On Each Other: A Community of Consumers

Benefits & Perks

We believe great work happens when people feel supported both professionally and personally. Om Mushrooms offers a comprehensive benefits package designed to support your health, wellbeing, and continued growth, including:

• Competitive compensation and bonus opportunities
• Medical, dental, and vision insurance
• 401(k) with Company Safe Harbor Contribution
• Paid Time Off, paid holidays, floating holiday, and sick leave
• Paid parental leave
• Company-paid life and disability insurance
• Employee Assistance Program (EAP)
• Professional development and career growth opportunities
• Health and Wellness Discounts through Lifemart
• Employee discounts on Om products and friends and family discounts
• The opportunity to take meaningful ownership and grow your career alongside an evolving consumer brand