DTC Forecast & Insights Planner

Anthropologie; Philadelphia (Philadelphia County); On-site; USD 65,000 - 90,000; Full time

Job summary

Anthropologie is seeking a Direct to Consumer (DTC) Associate Planner to own trackers, forecasts and recaps guiding digital performance. You’ll forecast marketing channels, PDP views and CVR, promotions, and site traffic, keeping planning files accurate and current.

You will work cross-functionally to load daily sales plans, develop channel forecasts with marketing and analytics, and maintain DTC trackers. Strong quantitative skills and clear communication are essential to success in this role.

Qualifications

• Experience in DTC, e-commerce, marketing, or planning analytics.
• Strong forecasting and quantitative skills.
• Clear communicator who summarizes results concisely for non-technical partners.
• Detail-oriented, with the habit of validating numbers before they go out.
• Able to manage recurring weekly and monthly deliverables alongside ad hoc requests.
• Collaborative across planning, marketing, merchandising, and analytics teams.

Responsibilities

• Forecasting and Planning: Oversee the Terrain business including forecasts and recaps.
• Forecasting and Planning: Create daily sales plans and load them into current systems.
• Forecasting and Planning: Create marketing channel forecasts in partnership with marketing and analytics.
• Forecasting and Planning: Build PDP and CVR forecasts at DIV/Dept/Class level in partnership with planning & merchandising.
• Forecasting and Planning: Maintain the DTC Tracker with actuals and improvements based on business needs.
• Sales and Site Reporting: Report monthly and ad hoc on promotional performance.
• Sales and Site Reporting: Create and maintain ad spend and impression dashboards.
• Sales and Site Reporting: Maintain Long Life reporting for Women's and Home.
• Sales and Site Reporting: Deliver monthly final sale performance to finance.
• Sales and Site Reporting: Enhance and maintain views to SKU reporting.
• Sales and Site Reporting: Monitor SKU productivity to determine ideal styles live on site.
• Sales and Site Reporting: Produce dashboards in Claude with entry and navigation data.

Skills

DTC/e-commerce experience

Forecasting

Communication

Attention to detail

Deliverables management

Cross-functional collaboration

Tools

Excel

Claude

Qlik

MicroStrategy

Job description

Anthropologie is seeking a Direct to Consumer (DTC) Associate Planner to own trackers, forecasts and recaps guiding digital performance. You’ll forecast marketing channels, PDP views and CVR, promotions, and site traffic, keeping planning files accurate and current.

You will work cross-functionally to load daily sales plans, develop channel forecasts with marketing and analytics, and maintain DTC trackers. Strong quantitative skills and clear communication are essential to success in this role.