Donor Growth & Digital Campaign Lead

Trinity Broadcasting Network (TBN); Fort Worth (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

Trinity Broadcasting Network in Fort Worth, TX seeks a Digital Fundraising & Campaign Manager to translate approved fundraising strategies into measurable campaigns across email, web, SMS, and donor journeys. You will craft persuasive donor-centered messaging and coordinate with Fundraising, Marketing, Digital, Creative, Traffic, IS, and other internal teams to execute campaigns.

The role combines fundraising copywriting, project management, performance reporting, and testing, requiring you to

Qualifications

• Bachelor’s degree in marketing, communications, fundraising, nonprofit management, digital media, or related field, or equivalent professional experience.
• 4+ years of relevant experience in digital marketing, fundraising, campaign management, direct response, nonprofit communications, or related field.
• Demonstrated ability to manage integrated campaigns across multiple digital channels.
• Excellent fundraising, marketing, or direct-response writing and editing skills.
• Ability to write compelling email, landing-page, SMS, and donor-conversion copy.
• Strong project-management skills with demonstrated ability to manage multiple campaigns, stakeholders, deadlines, and dependencies.

Responsibilities

• Manage execution of approved fundraising campaigns across email, web, SMS, landing pages, donor journeys, and other digital channels.
• Translate fundraising strategy into actionable campaign plans, deliverables, schedules, and channel requirements.
• Manage campaigns from initial planning through launch, optimization, reporting, and follow-up.
• Support donor acquisition, first-gift, second-gift, recurring-giving, reactivation, and other donor-growth strategies.
• Ensure campaigns remain aligned with approved Fundraising priorities, audiences, offers, messaging, and objectives.
• Identify executional issues early and proactively recommend solutions.
• Write donor-centered copy for emails, landing pages, SMS, donor journeys, and related communications.
• Adapt messaging by audience, channel, lifecycle stage, and campaign objective.
• Edit and optimize copy for clarity, emotional relevance, and brand voice.
• Develop multiple messaging variations for testing when appropriate.

Skills

Excellent writing

Campaign management

Digital marketing

Cross-functional collaboration

Education

Bachelor's degree or equivalent experience

Tools

Wrike

Job description

Trinity Broadcasting Network in Fort Worth, TX seeks a Digital Fundraising & Campaign Manager to translate approved fundraising strategies into measurable campaigns across email, web, SMS, and donor journeys. You will craft persuasive donor-centered messaging and coordinate with Fundraising, Marketing, Digital, Creative, Traffic, IS, and other internal teams to execute campaigns.

The role combines fundraising copywriting, project management, performance reporting, and testing, requiring you to