District Manager Sally Beauty D206

Sally Beauty Holdings; Sacramento (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Sally Beauty Holdings is seeking a District Manager to lead the internal and external customer experience across assigned stores and drive sales performance. You will oversee brand standards, merchandising, and omni‑channel execution while collaborating with Business Partners and store leadership.

The role emphasizes talent development, cross‑functional leadership, and strong market literacy. Extensive travel is required to attend meetings, launches, and regional activities.

Qualifications

• High school diploma or equivalent; college degree preferred.
• 5+ years in business, management and/or merchandising.
• Experience in specialty retail or trade knowledge and staff development.
• Multi‑unit or big‑box retail management experience preferred.

Responsibilities

• Lead in‑store customer experience to maximize sales and KPIs.
• Recruit, train, motivate and discipline staff; build leadership talent.
• Ensure safety and loss prevention; manage assets and procedures.
• Drive omni‑channel and store processes; oversee real estate and openings/closings.

Skills

Customer experience leadership

Sales strategy

Leadership of multi‑unit stores

Talent development

Recruiting & onboarding

Budgeting & payroll management

Merchandising & store operations

Market/trend analysis

Stakeholder collaboration

Travel readiness

Education

High School Diploma or equivalent

College degree preferred

Job description

Job Title

District Manager – Sally Beauty

Overview / Essential Function

The District Manager is responsible for leading the internal and external customer experience to drive sales results and all KPIs. They are also responsible for ensuring all company processes and practices are adhered to. They are the linchpin of the field organization between strategy and execution, maintaining a strong working relationship with all Business Partners and a strong level of business literacy about the region and SBH financial position, its mid‑range plans, its culture and its competition.

Responsibilities

• 30% Brand: Provides leadership to deliver an exceptional customer experience that maximizes sales/KPIs and drives customer loyalty in assigned stores. Emphasises both the in‑store selling model and a channel‑agnostic approach to exceed expectations. Understands the competitive landscape by observing and studying the competition to learn about current initiatives/strategies and shares insights with relevant business partners and supervisors. Ensures all brand standards are met such as merchandising, POGs, marketing, back‑rooms, etc.
• 30% People: Develops and maintains recruitment, training, motivation and discipline programmes to drive results and builds a talent pool of future leaders. Active on LinkedIn and all digital networking platforms, possessing a strong network of external candidates to fill positions when required. Assesses Store Managers to determine talent opportunities and impact on store performance, consistently engaging direct reports regarding their strengths and opportunities while leveraging IDP and ensuring that Store Managers engage and develop their teams. Builds strong working relationships with all business partners.
• 20% Safety / Loss Prevention: Ensures the store environment is safe at all times for associates and customers; all policies and procedures are followed, including social‑distancing practices. Protects company assets by ensuring all procedures relating to shrink, damages, banking, etc. are followed. Analyses and utilises available reporting, ensuring compliance with all HAZMAT training and execution.
• 20% Operations: Drives the execution of all company processes through training, management, analysis and continuous improvement. Actively manages and leverages payroll while controlling other controllable expenses such as supplies and travel. Ensures all processes that support digital strategies are utilised, such as omni‑channel fulfilment (SFS/SDD/BOPIS). Responsible for real estate matters related to site feedback, relocations, new stores and store closings. Utilises technology and all company tools to drive results in partnership with Operations Business Partner.

Knowledge, Skills and Abilities

• High School Diploma or equivalent. Prefer College Degree but not required.
• 5+ years in business, management and/or merchandising experience.
• Requires specialty retail or trade knowledge, problem‑solving and driving associate engagement.
• Multi‑unit or big‑box retail management experience preferred.
• Thorough knowledge in selection of top candidates, sourcing and education.
• Thorough knowledge of inventory management strategies, merchandising techniques and systems, including sales‑promotion activities of the stores.
• Ability to plan, organise, lead and control.
• Ability to recognise, analyse and quantify market trends.
• Understanding and communicating the competitive landscape to drive local segmentation.
• Understanding of assigned store capabilities and growth potentials.
• Ability to travel extensively and frequently, including overnights and weekends to attend national sales meetings, beauty shows and sales operations meetings.

Competencies

SBH Leadership Competencies

Grow Yourself

• Passionate Learner – Desire to grow and learn, owns personal development, self‑motivated.
• Learning Agility – Innovative, creative, strives for continuous improvement.
• Flexible & Agile – Adjusts to multiple demands and effectively responds to new circumstances and ambiguous situations, takes initiative.
• Follow‑through – Works independently, prioritises effectively.

Grow the Team and Culture

• Talent Builder – Builds competent, diverse teams by hiring, developing, motivating and coaching talent; prepares for future success.
• Delegates / Coaches / Mentors – Evaluates, differentiates, holds people accountable, empowers, motivates, recognizes and rewards.
• Effective Communicator – Expresses information candidly, creates an engaging and inviting open environment, listens effectively, remains non‑hierarchical, concise and courageous, persuasive, builds trust to promote candour and openness.
• Team Builder – Develops strong partnerships and engages with associates at all levels and across different functions, values differences, inclusiveness, and relishes diversity of thought and input.
• Customer Focused Partner – Understands and works to meet the needs of external and internal customers, transparent, accessible, accountable, seeks feedback to improve customer experience.

Grow the Business

• Strategic Thinker – Demonstrates vision and broad perspective to drive business performance, sets direction, balances short‑term with long‑term, embraces risks and competition.
• Big Picture Thinker – Understands relevant business concepts and processes, aligns with larger organisation, leads change inclusively and effectively.
• Results Driver – Executes and adapts plans, follows through, prioritises, plans, schedules, efficient time management, attention to detail, demonstrates grit.
• Problem Solver & Decision Maker – Analyses information and objectively evaluates alternatives to make sound decisions.
• Judgement / Reasoning / Decisiveness – Draws inferences, demonstrates innovation, summarises information and data to inform decisions.

Nature and Extent of Direct or Indirect Controls Exerted by the Supervisor

• Task Level – High
• Departmental / Division Level – High
• Project Level – High
• Consultative Level – High
• The amount of discretion or freedom this position has – Strict adherence to guidelines, interprets and adapts guidelines, develops and implements guidelines.

Working Conditions / Physical Requirements

The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The position requires some physical exertion such as long periods of standing. Extensive travel required.