District Manager, OnStar & Loyalty - Minneapolis, MN

General Motors; Minneapolis (MN); Remote; USD 80,000 - 110,000; Full time

Job summary

A leading company is seeking a District Manager for OnStar & Loyalty to enhance dealer relationships and sales of GM's digital services. This role is focused on coaching, training, and performance analysis, requiring frequent travel to dealerships within a defined territory. Ideal candidates will have experience in automotive sales and customer engagement.

Qualifications

• Experience in automotive dealerships and customer-facing roles preferred.
• Strong communication skills for training and relationship management.
• Ability to analyze sales performance and drive improvement.

Responsibilities

• Engage dealers and drive awareness of GM software and subscriptions.
• Conduct training sessions with dealer personnel on OnStar products.
• Analyze sales metrics to support dealer improvement plans.

Skills

Relationship Building

Sales Performance Analysis

Customer Acquisition

Training and Development

Job description

Remote: This position does not require the employee to be on-site full-time to perform most effectively. The employee’s role enables them to work off-site on a permanent basis. This position requires coverage of territory visits to dealerships with a specific frequency.

The selected candidate must live within 50 miles of Minneapolis, MN.

This role is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

GM does not provide immigration-related sponsorship for this role. Do not apply if you will need GM immigration sponsorship (e.g., H-1B, TN, STEM OPT, etc.) now or in the future.

District Manager, OnStar & Loyalty

The District Manager, OnStar & Loyalty, engages dealers through regular contacts and business reviews. You will build relationships with dealer partners, focusing on promoting, supporting, and coaching dealer owners, managers, sales consultants, and service advisors. Your goal is to highlight the benefits and profitability of GM software and subscriptions. You will develop in-dealership training to onboard customers across various channels, driving adoption and sales of products like GM Rewards, My GM Rewards Credit Card, OnStar safety services, customer prepaid plans, and over-the-air upgrades to enhance vehicle performance and ownership experience.

Experience working with automotive dealerships, in customer-facing retail, sales, product training, consulting, and performance coaching roles is a plus.

At GM, our OnStar team is committed to innovation with the core belief that "Better Never Stops." Our vision is to empower customers and employees, keep it simple, earn trust, and lead the industry into the future as the #1 digital business team worldwide.

This position is field-based, requiring daily in-person visits to dealerships in your district.

Essential Duties and Responsibilities

1. Communicate the benefits of OnStar as GM’s tech ingredient brand, excite dealerships about our products and services as drivers of customer experience, brand loyalty, and profitability.
2. Establish effective relationships with dealers, serving as a trusted advisor to broaden awareness, drive customer acquisition, and revenue for GM’s software and subscription business.
3. Act as a liaison between OnStar, GM’s vehicle brands, and dealerships, understanding needs, establishing credibility, and delivering value.
4. Build familiarity with current (e.g., mobile app, Google Built-In) and future (e.g., Over-the-air updates) product offerings.
5. Serve as a subject matter expert on the My GM Rewards Loyalty program, including the Rewards Credit Cards.
6. Conduct live or remote training sessions with dealer leadership and personnel on OnStar products, services, and customer onboarding, including troubleshooting.
7. Build strong relationships within GM’s field team ecosystem, including various sales and marketing teams.
8. Perform monthly sales performance analysis, leveraging data to identify opportunities and support dealer improvement plans.
9. Support planning to meet performance targets and milestones.
10. Assist in product launches, ensuring coordinated marketing and advertising efforts.
11. Ensure dealers provide customers with the technological capabilities associated with their purchase.
12. Monitor dealer, district, zone, and regional metrics to meet or exceed goals.
13. Resolve dealer-customer satisfaction issues through appropriate channels.
14. Be adaptable as products, services, and roles evolve.