District Advisor

SilkRoad; Carlsbad (CA); On-site; USD 150,000 - 220,000; Full time

Job summary

First Command is seeking an experienced District Advisor to lead a locally managed financial services business with full accountability for performance. You will supervise advisors, manage district staff, and drive growth within your market, including community relationships and operational budgeting.

This is not a production role; success is defined by the team you build and the district’s growth and profitability under a structured platform.

Qualifications

• Experience leading teams in financial services.
• Ability to build and scale a district business.
• Strong leadership, coaching, and people management skills.

Responsibilities

• Own the performance and profitability of your district.
• Lead and grow First Command–registered branch offices, including leases.
• Hire, employ, and manage district staff; oversee district operations and expenses.
• Oversee business planning, budgeting, and day-to-day operations.
• Invest in growth initiatives to meet performance targets.
• Own district financial results including growth and profitability.
• Recruit and develop financial advisors who grow the business.
• Drive pipeline activity, production, and client outcomes.
• Coach advisors to improve client acquisition, planning quality, and long-term success.
• Foster a culture of accountability, growth, and professionalism.
• Provide supervision and oversight of advisor activities.
• Ensure compliance and client-first culture.
• Grow your market through local business development and community relationships.

Skills

Leadership

Business development

People management

Hiring

Budgeting

Strategic planning

Job description

You’ve led teams. You’ve driven results. Now you’re ready for something bigger.

The District Advisor (DA) role is built for experienced financial services leaders who want to move beyond managing and start building—with the ability to scale a business, develop leaders, and unlock uncapped growth potential.

As a DA, you will operate as an independent business owner and registered principal, leading a team of financial advisors serving military families while driving the growth and performance of your own district.

This is not a producing role. Your success is defined by the team you build and the business you scale.

What Makes This Different

• Own the outcome– You are accountable for the performance and profitability of your district
• Build at scale– Grow a team of advisors, not just a book of business
• Uncapped upside– Your success is directly tied to the growth you create
• Operate independently– Lead your business within a structured, proven platform

What You’ll Own

You will operate and lead a locally managed financial services business, with full accountability for its performance. This includes:

• Leading and growing existing First Command–registered branch offices, including negotiating and holding leases
• Hiring, employing, and managing district staff
• Managing district operations and expenses, including allocating shared costs across advisors
• Overseeing business planning, budgeting, and day-to-day operations
• Making financial investments to support growth and performance expectations
• Owning the financial results of the district, including growth, expenses, and overall profitability

What You’ll Do

Build and scale a high-performing advisor organization

• Recruit and develop financial advisors who grow the business
• Drive consistent performance across pipeline activity, production, and client outcomes
• Coach advisors to improve client acquisition, planning quality, and long-term success
• Create a culture of accountability, growth, and professionalism

Lead as a registered principal

• Provide supervision and oversight of advisor activities
• Reinforce a strong compliance and client-first culture

Grow your market

• Expand your district through local business development and community relationships
• Build long-term presence within the military and broader community

Who This Is For

This role is designed for mid-career leaders who are ready to bet on themselves:

• You’ve led teams in financial services (branch, regional, or office leadership)
• You’re a builder, not someone looking to maintain the status quo
• You want more control over your outcomes and earning potential
• You’re motivated by growth, scale, and long-term value creation
• You’re comfortable operating with accountability, not a safety net

First Command does not discriminate in the recruiting of Financial Advisors onthe basis of race, color, religion, national origin, sex, marital status,disability, age or veteran status. No information solicited by First Commandfrom you is intended to be used in a discriminatory manner. All informationprovided by you will be reviewed carefully, but the receipt of an Advisorapplication or other information does not imply that you will be offered theopportunity to enter into a Financial Advisor/Agent Agreement with FirstCommand.