DIRECTV for Business: Business Marketing Intern

DIRECTV; Baltimore (MD); Remote; USD 28,000 - 39,000; Part time

Job summary

DIRECTV is offering a 10-week remote Summer Intern position in Business Marketing. You will engage in market research, communication, and sales support to drive new business with enterprise customers.

Focus areas include Market Research and Communication, Event Marketing, and Sales Support. The role requires strong Salesforce, Excel, Word, and PowerPoint skills, and US work authorization for a virtual internship across the United States.

Qualifications

• Marketing research and analysis skills to identify key metrics.
• Effective written communication for customer outreach.
• Experience collaborating virtually with cross-functional teams.

Responsibilities

• Conduct market research and update segmentation summaries for target verticals.
• Assist with event planning and pre/post-event communications to target customers.
• Support sales by researching opportunities to grow locations and services within existing customers.

Skills

Marketing research

Written communication

Cross-functional collaboration

Presentation to customers

Organization

Sales support

Salesforce

Education

Undergraduate or Graduate student

Tools

Salesforce

Excel

PowerPoint

Job description

At DIRECTV , we're redefining the future of entertainment. From satellite to streaming, we deliver innovative video experiences that connect people to the content they love-anytime, anywhere. Join a team that’s shaping the next generation of media and entertainment.

Dive into Business Marketing as a Summer Intern!

The work our team does impacts DIRECTV FOR BUSINESS® organization directly by engaging with our largest enterprise customers across all verticals to drive new business from existing brands and develop new customer engagements. You’ll get the chance to work on projects that help drive the future of DIRECTV FOR BUSINESS, putting your education and skills to the test and see real world effects.

Depending on your interests and background, you'll be placed in one of the following focus areas:

1. Market Research and Communication

• Research key vertical segments and update segmentation summaries- Restaurant, Grocery, Retail, CStore, Financial, Transportation/Logistics, etc.

• Research prioritized targets utilizing existing tools- DTV360 (Salesforce), Technomic Ignite, other web resources

• Identify trends and potential decision factors

• Competitive research- TV, streaming, music, retail media networks

• CRM hygiene and data enrichment (Salesforce)

2. Event Marketing

• Collaborate with acquisition and event teams on event planning, including pre- and post-event communications to target customers

• Pre-event attendee research: company profile, recent developments, potential opportunities

• Data management: lead tracking and management, Salesforce.com reporting

3. Sales Support

• Research and identify opportunities to grow locations and services within existing customer base

Who We're Looking For

• Marketing research and analysis with the ability to recognize and identify key metrics

• Marketing communication with the ability to develop impactful written customer communications

• Experience in virtual, cross-functional collaboration

• Comfortable and experienced speaking with and presenting to current and prospective customers

• Well-organized and able to prioritize

• Skillful in written and verbal communication

• Self-motivated and able to hold oneself accountable to tasks in a virtual environment

• Strong Salesforce, Excel, Word and PPT skills

Program Details

• Duration: 10-week remote internship (This is a virtual position that can be located anywhere in the United States.)

• Program Dates: 6/7/27- 8/13/27 or 6/14/27 - 8/20/27

• Eligibility: Must have full U.S. work authorization now and in the future

• This position can earn $20 - $28 per hour, not to mention all the other amazing rewards that working at DIRECTV offers. (Undergrad $20 per hour; Grad $28 per hour)

DIRECTV employees are expected to always be honest, trustworthy, and operate with integrity. Discrimination and harassment of any kind (including sexual harassment) will not be tolerated. We remain steadfast in our belief for diversity, equity, and inclusion; therefore, we encourage success based on individual merit and ability without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military/veteran status, or any other protected status. DIRECTV celebrates and is enriched by our differences; therefore we fully consider all qualified applicants including, those with a criminal history.