Directors- Marketing, Spanish Speaking Countries and LATAM

Epic Games; Cary (NC); On-site; USD 167,000 - 204,000; Full time

Job summary

Epic Games, based in Cary, NC, seeks a Directors – Marketing for Spanish Speaking Countries and LATAM to lead publishing, marketing, and communications in Spanish-speaking regions and LATAM. The role focuses on growth, engagement, and revenue through region-specific strategies and partnerships.

The position requires a Bachelor's degree and 5 years of experience, with fluency in Spanish and Portuguese; international travel is expected up to 25%. This is a full-time, on-site role in Cary.

Qualifications

• Bachelor's degree in business, marketing or related field; 5 years of experience in related occupations.
• Experience setting up offices/presence in LATAM markets; executing GTM strategies and building partnerships.
• Experience with analytics tools (Marketo, Tableau) and data-driven decision making.

Responsibilities

• Drive publishing, marketing, communications, strategy and control efforts in SSA and LATAM.
• Create regional strategic plans and product optimization for Epic Games titles.
• Execute marketing mix including PR, events, online/offline campaigns and influencer marketing.
• Represent SSA and LATAM with partners, providing knowledge and guidance for business goals.
• Source, evaluate, and manage local vendors/agencies to support regional initiatives.
• Develop partnerships with global partners and local offices to boost engagement with players.
• Travel internationally up to 25%.

Skills

Go-to-Market strategy

Vendor management

PR strategy

Data-driven decisions

Spanish fluency

Portuguese fluency

Education

Bachelor's degree in business/marketing or related field

Tools

Marketo

Tableau

Job description

Directors- Marketing, Spanish Speaking Countries and LATAM

Epic Games

Job Category

Marketing

Overview

Description

Department

Marketing, Publishing, & Communications

Location

Cary
North Carolina, United States

Company

Epic Games

Requisition ID

E124

WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

MARKETING

What We Do

We deliver the most innovative gaming experiences possible to players across the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You'll Do

Epic Games, Inc. seeks Directors – Marketing, Spanish Speaking Countries and LATAM in Cary, NC drive Epic Games’ publishing, marketing, communications, strategy, and control efforts in Spanish Speaking Americas (SSA) and the wider LATAM region.

In this role, you will

• Drive Epic Games’ publishing, marketing, communications, strategy, and control efforts in Spanish Speaking Americas (SSA) and the wider LATAM region, namely, Player growth, Player engagement and revenue.
• Creation of regional strategic plan and product optimization for Epic Games first party titles.
• Responsible for executing all aspects of the marketing mix including PR, brand, events, online and offline campaigns, digital and content marketing, community management, influencer marketing and social media.
• Representing the SSA and LATAM Regions internally and with partners to provide knowledge, experience, and guidance of what is best for the business, the markets, the players, the teams and the games/platforms.
• Find, evaluate, select, develop, and manage the best suited local vendors and agencies that help execute Epic Games global strategies, develop and execute local strategies and achieve business goals.
• Work with global partners and their local offices as well as develop new local partnerships to positively impact Epic Games engagement with players and audiences.
• International travel 25%

What we're looking for

Bachelor's degree in business, marketing or related field, plus 5 years of experience in related occupations.

Requires 5 years of experience in all of the following:

• Setting-up presence/offices in the video game industry in the Latin American (LATAM) Market;
• Building and implementing Go-to-Market strategies for the LATAM market in the video game industry;
• Working with specialized analytics software and techniques to make data driven decisions, including Marketo and Tableau;
• Scouting, selecting and developing business partners and agencies to support the development of the business in the region;
• Deep knowledge of the e-Sports Industry and nuances of each of the top markets;
• Working and partnering with Payment Method Service Providers and aggregators in the region;
• Leading PR Strategies and efforts in the region, dealing with PR agencies and media, leading outreach efforts, managing crises, organizing/managing live events, drafting communication pieces, and acting as a business spokesperson in the region.
• 50% Fluency in Portuguese language required.
• Full fluency in Spanish language required.
• International travel required 25%.
• 40 hours/week, $185,500 per year

ABOUT US

Epic Games spans across 19 countries with 55 studios and 4,500+ employees globally. For over 25 years, we’ve been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic’s award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.

Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer.

Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party.