Director, YouTube: Build a Next-Gen Fan Channel

The HEAT Group; Miami (FL); Hybrid; USD 85,000 - 120,000; Full time

Job summary

The HEAT Group in Miami is seeking a Director of YouTube to define and lead their YouTube channel aimed at emerging fan audiences. This role involves developing a strategic content vision and building the channel infrastructure from the ground up. The ideal candidate will have extensive experience in YouTube channel growth and content strategy, paired with strong creative instincts.

This position allows for entrepreneurial leadership in a unique environment prioritizing innovative content that resonates with the next generation of fans. Proven experience in managing creative teams and understanding younger demographics is essential for success.

Qualifications

• Seven or more years of experience in YouTube content strategy, channel development, or digital content leadership.
• Demonstrated track record of building and growing a YouTube channel targeting younger demographics.
• Experience managing on-screen talent and creative production teams.

Responsibilities

• Develop and own the YouTube channel strategy for emerging fan audiences.
• Define the creative identity of the channel, ensuring it feels authentic.
• Stay ahead of YouTube platform changes and continuously optimize performance.

Skills

YouTube channel growth

Content strategy

Creative development

Audience engagement

Data-driven decision making

Education

Bachelor's degree in Communications, Digital Media, Marketing, or a related field

Job description

The HEAT Group in Miami is seeking a Director of YouTube to define and lead their YouTube channel aimed at emerging fan audiences. This role involves developing a strategic content vision and building the channel infrastructure from the ground up. The ideal candidate will have extensive experience in YouTube channel growth and content strategy, paired with strong creative instincts.

This position allows for entrepreneurial leadership in a unique environment prioritizing innovative content that resonates with the next generation of fans. Proven experience in managing creative teams and understanding younger demographics is essential for success.