Director Wholesale Marketing (On-site)

Newrez LLC; Troy (MI); On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Wholesale Marketing to spearhead innovative marketing strategies that enhance broker engagement and drive revenue growth. This pivotal role involves collaborating closely with sales leadership, crafting compelling content, and leveraging data analytics to optimize marketing efforts. The ideal candidate will possess extensive experience in B2B marketing, particularly within the mortgage sector, and will thrive in a fast-paced environment. Join a forward-thinking company that values teamwork and recognizes superior performance, all while making a significant impact in the mortgage industry.

Benefits

Medical, dental, and vision insurance

Health Savings Account with employer contribution

401(k) plan with employer match

Paid maternity and parental leave

Pet insurance

Adoption assistance

Tuition reimbursement

Employee loan program

Emergency and disaster fund

VTO day for volunteering

Qualifications

• 10+ years of experience in B2B marketing, especially in mortgage lending.
• Bachelor’s degree in marketing or a related field.

Responsibilities

• Lead marketing strategy for broker acquisition and engagement.
• Develop compelling marketing content and campaigns.
• Track and optimize campaign performance using analytics.

Skills

B2B Marketing

Content Strategy

Communication Skills

Salesforce

Digital Marketing

Education

Bachelor’s degree in Marketing

10+ years of experience in Marketing

Tools

Salesforce

CMS tools

Marketing Automation Platforms

Job description

Join to apply for the Director Wholesale Marketing (On-site) role at Newrez LLC

Exceed the expectations of our residential mortgage borrowers & business partners through superior service, simple processes, and effective communications.

We empower our employees by encouraging and recognizing superior performance and innovative solutions, promoting teamwork and divisional cooperation.

Position Summary

The Director - Wholesale Marketing will lead marketing efforts supporting and growing our wholesale mortgage channel. This role is a key partner to the Wholesale sales leadership team, creating compelling content, energizing broker engagement, and driving measurable business outcomes.

This highly visible role directly impacts revenue growth, partner satisfaction, and brand equity within the broker community.

Description

Duties and Responsibilities

• Develop and lead the wholesale marketing strategy focused on broker acquisition, engagement, and loyalty.
• Act as the primary marketing partner to the wholesale sales leadership team, participating in strategy sessions, pipeline meetings, and field input loops.
• Bring a proactive, ideas-first mindset to align marketing plans with business needs and broker expectations.
• Own the development of marketing content such as product flyers, sales collateral, digital campaigns, broker email journeys, blog articles, and more.
• Collaborate with sales, product, and training teams to create broker-facing tools that are clear, compelling, and compliant.
• Lead web content strategy for newrezwholesale.com, ensuring the experience is current, engaging, and conversion-driven.
• Create marketing campaigns to promote new products, tools, training, and loyalty programs (e.g., Rezclub), driving broker activation and retention.
• Partner with CRM, digital, and marketing teams to execute multi-channel engagement strategies.
• Identify and test innovative ways to reach and motivate brokers through digital media, events, content series, or surprise-and-delight moments.
• Track, report, and optimize campaign performance using Salesforce, marketing automation tools, and analytical dashboards.
• Share insights regularly with sales and marketing leadership, highlighting successes, areas for improvement, and future strategies.
• Use performance data to continually enhance content effectiveness and broker engagement.

Qualifications and Education Requirements

• Bachelor’s degree in marketing, Communications, or related field.
• 10+ years of experience in B2B marketing, with at least 5 years in mortgage lending or financial services, preferably with wholesale or third-party origination experience.

Skills, Abilities, and Knowledge

• Deep understanding of the mortgage broker audience and the competitive lending landscape.
• Strong content strategy and development experience across digital, print, and field enablement.
• Excellent written and verbal communication skills, capable of crafting clear, persuasive messaging and storytelling.
• Proven success in working cross-functionally with sales, product, compliance, and digital marketing teams.
• Proficiency in Salesforce, CMS tools, marketing automation platforms, and analytics.
• Ability to manage multiple projects and deadlines in a fast-paced, high-growth environment.

Additional Information

This description reflects the current requirements but is not exhaustive. Management reserves the right to modify duties as necessary.

Employees must have smartphones meeting company security standards with apps like Okta Verify and Microsoft Authenticator. Employment is contingent on this requirement.

Company Benefits

• Medical, dental, and vision insurance
• Health Savings Account with employer contribution
• 401(k) plan with employer match
• Paid maternity and parental leave
• Pet insurance
• Adoption assistance
• Tuition reimbursement
• Employee loan program
• Emergency and disaster fund

Newrez NOW

• Community empowerment through volunteering, philanthropy, and grants.
• One VTO day annually for volunteering.
• Matching gifts program up to $1,000 per employee.
• Giving portal for donations of time or money.

Equal Employment Opportunity

We celebrate diversity and are proud to be an equal opportunity employer, welcoming applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.