Director, Website & eCommerce

MKS Instruments, Inc.; United States; On-site; USD 168,000 - 281,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid holidays

Paid vacation days

Parental leave

Job summary

MKS Instruments, Inc. seeks a strategic leader to own the global website and eCommerce roadmap, driving customer-centric digital experiences and online revenue growth.

You will govern platforms, standards, and partnerships to deliver One MKS digital presence across our brand and product ecosystem. Ideal candidate brings 10+ years in website/eCommerce leadership within global B2B or technical environments, with strong SEO, analytics, and cross-functional collaboration skills.

Qualifications

• Bachelor’s degree in marketing, digital marketing, business, communications, information systems, or a related field.
• 10+ years of experience leading website, eCommerce, digital marketing, or digital customer experience functions, preferably in a global B2B or technical environment.
• Demonstrated experience managing complex website ecosystems, eCommerce platforms, web development projects, UX/UI initiatives, AEO and SEO programs, and analytics-driven optimization.

Responsibilities

• Lead the strategy, roadmap, governance, and continuous improvement of MKS customer-facing websites and eCommerce experiences across the global web ecosystem.
• Drive execution of the One MKS website transformation, improved navigation, application-led content architecture, product pathways, and enhanced findability.
• Oversee eCommerce capabilities that support B2B customer purchasing, including order placement, order status, shipment tracking, invoice access, and self-service functionality.
• Manage website and eCommerce project priorities, backlog, resources, dependencies, timelines, and stakeholder expectations to ensure timely delivery of business-critical initiatives.
• Partner with Marketing Communications, divisional marketing, product management, sales, IT, customer service, external agencies, and regional teams to align web and eCommerce activity with business priorities.
• Lead resolution of AEO, SEO, site performance, content, analytics, platform, and customer-experience issues, ensuring the site is technically sound and optimized for organic visibility and engagement.
• Provide leadership for web development resources, including internal team members, contractors, agency partners, and future development staff supporting front-end and back-end execution.
• Establish clear web governance processes, standards, workflows, performance measures, documentation, and operating rhythms to improve transparency and execution velocity.
• Support Strategic Plan and Annual Budget planning by identifying web/eCommerce investment needs, business justification, risks, resourcing requirements, and expected impact.
• Use data, analytics, voice of customer input, and internal stakeholder feedback to identify opportunities to improve digital engagement, conversion, usability, revenue, and customer satisfaction.

Skills

Digital strategy

Leadership

Project management

Cross-functional collaboration

Education

Bachelor’s degree in marketing/digital marketing/business/communications/information systems

Tools

SEO tools

AEO tools

CRM integration

Marketing technology

Job description

A Day in Your Life at MKS: The Director, Website & eCommerce will lead the global MKS website and eCommerce function, with responsibility for advancing the company’s website digital customer experience, web strategy, eCommerce performance, and ongoing website transformation. This leader will manage the platforms, processes, priorities, and cross-functional partnerships needed to deliver a customer-centered One MKS digital presence that supports brand activation, product discovery, lead generation, and online revenue growth.

You Will Make an Impact by:

• Lead the strategy, roadmap, governance, and continuous improvement of MKS customer-facing websites and eCommerce experiences across the global web ecosystem.
• Drive execution of the One MKS website transformation, improved navigation, application-led content architecture, product pathways, and enhanced findability.
• Oversee eCommerce capabilities that support B2B customer purchasing, including order placement, order status, shipment tracking, invoice access, and self-service functionality.
• Manage website and eCommerce project priorities, backlog, resources, dependencies, timelines, and stakeholder expectations to ensure timely delivery of business-critical initiatives.
• Partner with Marketing Communications, divisional marketing, product management, sales, IT, customer service, external agencies, and regional teams to align web and eCommerce activity with business priorities.
• Lead resolution of AEO, SEO, site performance, content, analytics, platform, and customer-experience issues, ensuring the site is technically sound and optimized for organic visibility and engagement.
• Provide leadership for web development resources, including internal team members, contractors, agency partners, and future development staff supporting front-end and back-end execution.
• Establish clear web governance processes, standards, workflows, performance measures, documentation, and operating rhythms to improve transparency and execution velocity.
• Support Strategic Plan and Annual Budget planning by identifying web/eCommerce investment needs, business justification, risks, resourcing requirements, and expected impact.
• Use data, analytics, voice of customer input, and internal stakeholder feedback to identify opportunities to improve digital engagement, conversion, usability, revenue, and customer satisfaction.

Leadership Expectations:

Serve as the accountable business owner for the website and eCommerce roadmap, balancing long-term transformation with near-term operational needs. Bring disciplined project management, strong cross-functional follow-through, and proactive risk escalation to a complex global digital environment. Communicate clearly with executive stakeholders, business partners, and technical teams, translating business requirements into achievable digital solutions. Develop and coach team members while strengthening accountability, collaboration, documentation, and best-practice sharing across the web/eCommerce function. Champion a customer-first mindset and ensure digital experiences reflect the MKS brand, business strategy, and expectations of technical B2B audiences.

Skills You Bring:

Bachelor’s degree in marketing, digital marketing, business, communications, information systems, or a related field; advanced degree preferred. 10+ years of experience leading website, eCommerce, digital marketing, or digital customer experience functions, preferably in a global B2B or technical environment. Demonstrated experience managing complex website ecosystems, eCommerce platforms, web development projects, UX/UI initiatives, AEO and SEO programs, and analytics-driven optimization. Strong understanding of B2B eCommerce, digital customer journeys, content strategy, search optimization, marketing technology, CRM integration, and web performance measurement. Understanding of AI tools and process for both internal efficiency and external customer engagement. Proven ability to lead cross-functional programs involving marketing, IT, product management, sales, customer service, external agencies, and global stakeholders. Experience leading teams, managing vendors, setting priorities, and converting business requirements into deliverable roadmaps and measurable outcomes. Excellent communication, executive presence, problem-solving, and project management skills.

Preferred:

Experience with headless or composable commerce architecture, server-side rendering, AEO and SEO remediation, and large-scale website redesign or consolidation programs. Familiarity with SAP-connected B2B commerce environments, purchasing and order management workflows, and self-service customer portals. Experience supporting global brand initiatives across digital properties. Knowledge of industrial technology, semiconductor, photonics, advanced electronics, or manufacturing markets. Experience building or scaling distributed web development teams and working with remote resources.

Success Measures:

Delivery of priority website transformation milestones on time and with clear stakeholder alignment. Improved website performance, AEO and SEO visibility, product findability, customer engagement, and digital conversion metrics. Increased velocity in resolving web/eCommerce backlog items and launching requested customer-facing features. Stronger governance, documentation, ownership, and transparency across web/eCommerce priorities. Improved internal stakeholder satisfaction and a more cohesive One MKS website digital customer experience.

Compensation and Benefits:

Salary Pay Range: $168,300.00 - 280,500.00 per year.

• MKS offers a comprehensive benefits package, including health insurance coverage (medical, dental and vision), 401(k) with company match, life and disability insurance, 12 paid holidays, sick time, 15 paid vacation days, [6 weeks fully paid] parental leave, adoption assistance and tuition reimbursement [and for participation in any stock programs, signing bonus, etc. Globally, our policy is to recruit individuals from wide and diverse backgrounds. However, certain positions require access to controlled goods and technologies subject to the International Traffic in Arms Regulations (ITAR) or Export Administration Regulations (EAR).
• Applicants for these positions may need to be “U.S. persons.” “U.S. persons” are generally defined as U.S. citizens, noncitizen nationals, lawful permanent residents (or, green card holders), individuals granted asylum, and individuals admitted as refugees.
• MKS Inc. and its affiliates and subsidiaries (“MKS”) is an affirmative action and equal opportunity employer: diverse candidates are encouraged to apply. We win as a team and are committed to recruiting and hiring qualified applicants regardless of race, color, national origin, sex (including pregnancy and pregnancy-related conditions), religion, age, ancestry, physical or mental disability or handicap, marital status, membership in the uniformed services, veteran status, sexual orientation, gender identity or expression, genetic information, or any other category protected by applicable law. Hiring decisions are based on merit, qualifications and business needs. We conduct background checks and drug screens, in accordance with applicable law and company policies. MKS is generally only hiring candidates who reside in states where we are registered to do business. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. MKS is committed to working with and providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation during the application or interview process due to a disability, please contact us at: [e-mail] . If applying for a specific job, please include the requisition number (ex: RXXXX), the title and location of the role.

Company Culture:

At MKS, it's all about courage, big ideas, and a serious passion for innovation. Winning here is about exploring possibilities, taking action, and solving our customers’ toughest challenges. It's not just a job – it's what you make of it. While you shape your role and make it unique, we invest in you with on-the-job and formal training, as well as educational assistance. Curiosity is key at MKS - ask questions, own your path. Our success comes from celebrating the unique skills, diverse perspectives, and lived experience of employees from over 100 countries. The goal is to make sure that everyone feels that they belong. Diversity isn't just a nice-to-have; making sure everyone feels included is a big deal for us.

MKS Inc., Product Overview