Director / VP Business Development

Props; New York (NY); On-site; USD 150,000 - 250,000; Full time

Job summary

Props is seeking a Director/VP of Business Development to open direct relationships with brand-side decision-makers and convert them into long-term clients. The role offers a base salary plus robust performance-based commissions, with travel to NY and a focus on high-growth verticals such as financial services, ecommerce, travel, and CPG.

You will own new business revenue targets, negotiate complex deals, and build a repeatable sales playbook while maintaining executive relationships through

Qualifications

• 5-8 years experience selling media/marketing solutions to brand marketers.
• Proven record closing annual relationships with Fortune 1000 brands (six- to eight-figure spend).
• Proven track record of owning and exceeding new business revenue targets.
• Fluency in acquisition metrics: CPA, ROAS, LTV, incrementality, MMM.
• Existing relationships in financial services, ecommerce, travel, hospitality, or CPG preferred.
• Excellent storytelling, communication, and presentation skills for senior decision-makers.
• Based in or able to travel regularly to New York.

Responsibilities

• Source and qualify direct brand relationships at large companies with significant digital spend.
• Own new business revenue targets and drive growth across priority verticals.
• Convert prospects into pilot engagements.
• Lead discovery, solution design, proposal development, and negotiation with clients.
• Maintain executive-level relationships through pilot, renewal, and expansion phases.
• Build and refine a repeatable sales playbook for ICPs, outreach cadences, objections, and deal stages.
• Maintain a qualified pipeline to support performance targets.
• Contribute to go-to-market strategy for Props’ performance creator marketing solutions.
• Represent Props at industry networking events.
• Define KPIs across the funnel and use them to optimize the sales motion.
• Collaborate on campaigns, events, and content to generate quality pipeline.
• Provide feedback from prospects to inform product roadmap and messaging.

Skills

Brand-side selling

Fortune 1000 relationships

Revenue targets

Acquisition metrics

Industry relationships

Storytelling

Travel to NY

Job description

Props turns creator marketing into a performance channel for brands. Instead of “chasing likes” and distributing affiliate codes, we lower CACs and deliver other critical business outcomes for our clients – all in a way that’s scalable, reliable, measurable, and results-driving.

A managed, turn-key service, Props combines the trust and stopping power of creator content with the precision and scalability of paid media to deliver key results for brands. Every day, Props campaigns outperform ads and traditional influencer programs, helping brands across a dozen industries – including CPG, ecommerce, travel, subscriptions, utilities, insurance, credit card, and banking – get more out of their marketing budgets.

About the Role

Our pitch is compelling, and our offering is unique. Now we just need to get our powerful story in front of more prospects.

As such, the Director/VP Business Development is a senior hunter. This is a front-line role that exists to open direct relationships with brand-side decision-makers — CMOs, VPs of Performance Marketing, Heads of Growth — and to convert those relationships into Props’ long-term clients.

Compensation includes a competitive base salary and robust performance-based commission.

Key Responsibilities

• Source and qualify direct brand relationships at companies with meaningful digital acquisition pressure — typically Fortune 1000, with $30M+ in annual digital media spend or an equivalent performance mandate.
• Own new business revenue targets and drive growth across one or more priority verticals (e.g., financial services & banking, insurance, CPG, travel, DTC, subscriptions, etc.)
• Convert prospects into pilot engagements
• Lead discovery, solution design, proposal development, and negotiation to align Props’ offering with clients’ performance and acquisition goals.
• Maintain the executive-level relationship throughout the pilot, renewal, and expansion phases. Partner with Client Success to ensure a smooth handoff from sale to day-to-day activation, setting clients up for long-term success and expansion.
• Build and refine a repeatable sales playbook for focused categories: ICP definition, qualification criteria, outreach cadences, objection handling, and deal stages.
• Maintain a qualified pipeline sufficient to support the performance floor below.
• Contribute to the go-to-market strategy for Props’ performance creator marketing solutions.
• Represent Props at industry networking events
• Define KPIs across the funnel and use them to fine-tune the sales motion.
• Collaborate on campaigns, events, and content that generate quality pipeline and accelerate deal cycles.
• Bring structured feedback from prospects and customers back to Product and Leadership to inform the roadmap and messaging.

Qualifications

• 5 - 8 years of experience selling media or marketing solutions directly to brand-side marketers.
• Demonstrated record of closing meaningful annual relationships with Fortune 1000 brands. (Six- to eight-figure annual spend per client)
• Proven track record of owning and exceeding new business revenue targets in a high-growth environment.
• Fluency in the language of acquisition — CPA, ROAS, LTV, incrementality, MMM — and the discipline to sell against benchmarks rather than ideas.
• Existing relationships in financial services, e-commerce, travel and hospitality, or CPG preferred.
• Excellent storytelling, communication, and presentation skills; able to translate a differentiated product into clear business outcomes for senior decision-makers (CEO, CCO, VPs, etc.).
• Based in, or able to travel regularly to, New York.