Director, Value Strategy & Marketing

Amgen Inc. (IR); Thousand Oaks (CA); On-site; USD 208,000 - 282,000; Full time

Job summary

Amgen Inc. (IR) seeks a Director to lead Value Strategy & Marketing for Rare Disease and Oncology, translating brand objectives and payer dynamics into actionable strategies.

You will define differentiated payer value propositions and ensure evidence is translated into credible customer value stories. The role involves guiding evidence strategy with HEOR, Medical, Brand, and Insights teams and shaping studies to defend coverage.

Qualifications

• Doctorate or advanced degree with 4+ years in commercial roles.
• 8+ years pharma/biotech, with U.S. payer market access experience.
• Leadership experience coaching senior managers.
• Strong understanding of U.S. payer decisions across medical and pharmacy benefits.
• Experience applying AI tools to strategy development.

Responsibilities

• Lead portfolio value strategy across Rare Disease and Oncology.
• Define payer value propositions and translate evidence into customer value.
• Guide payer evidence strategy with HEOR, CfOR, Medical, Brand, and Insights.
• Integrate payer considerations into launch and lifecycle planning.
• Partner with Market Access to shape engagement priorities and insights.
• Oversee payer value resources and training materials.

Skills

Value strategy

Payer marketing

Market access

Leadership

AI in strategy

Executive communication

Education

Doctorate degree

Master's degree

Bachelor's degree

Tools

HEOR

Job description

Career Category Sales & Marketing Operations Job Description Director, Value Strategy & Marketing - Rare Disease & Oncology

Key responsibilities also include:

• Lead portfolio value strategy across Rare Disease and Oncology, translating brand objectives, payer dynamics, competitive change, and access barriers into clear priorities and actionable strategies.
• Define differentiated payer value propositions for priority assets and ensure clinical, economic, real-world, and population-level evidence is translated into credible customer value stories.
• Guide U.S. payer-relevant evidence strategy with HEOR, CfOR, Medical, Brand, and Insights; identify evidence gaps and shape studies intended to defend coverage, improve quality of coverage, and support appropriate patient identification and treatment.
• Ensure payer and reimbursement considerations are integrated early into launch, indication-expansion, and lifecycle planning, including medical-benefit, pharmacy-benefit, site-of-care, specialty distribution, and utilization-management dynamics.
• Partner with Market Access and MVPH leadership to shape customer engagement priorities, prepare for high-value payer and health-system discussions, and translate field insights into broader portfolio actions.
• Partner with Coverage & Pricing to ensure value strategy complements coverage, pricing, contracting, and reimbursement strategies while maintaining clear functional accountability.
• Oversee development and deployment of payer value resources, including payer customer value aids (CVAs), economic tools, RWE communications, health care economic information (HCEI) and pre-approval information exchange (PIE) resources where appropriate, payer FAQs, training, and customer-specific materials.
• Lead, coach, and develop two Senior Managers; establish clear portfolio ownership, operating rhythms, and expectations for strategic thinking, cross-functional leadership, and executional excellence.
• Champion AI-enabled ways of working across Value Strategy & Marketing, using approved AI tools to accelerate insight synthesis, evidence translation, strategic development, content creation, and team productivity.
• Build AI capability across the team by identifying high-value use cases, encouraging responsible experimentation, sharing best practices, and ensuring adherence to company policies, privacy, compliance, and review requirements.
• Manage portfolio budgets, agency relationships, and investment priorities; allocate resources to the highest-value strategic opportunities and establish measures of impact.
• Communicate opportunities, risks, tradeoffs, and recommendations with clarity to senior leadership and drive alignment across a complex matrix.

Basic Qualifications

• Doctorate degree & 4 years of commercial experience OR Master’s degree & 7 years of commercial experience OR Bachelor’s degree & 9 years of commercial experience

Preferred Qualifications

• 8+ years of pharmaceutical or biotechnology industry experience, including significant U.S. market access, payer marketing, value strategy, or related Value & Access responsibility.
• Demonstrated experience developing payer, value, reimbursement, or market access strategies for specialty pharmaceutical products; Rare Disease and/or Oncology experience strongly preferred.
• People leadership experience with a demonstrated ability to coach, develop, and prioritize work across a high-performing team.
• Strong understanding of U.S. payer decision making across medical and pharmacy benefits, including medical policy, utilization management, specialty distribution, site of care, and reimbursement for physician-administered therapies.
• Launch and lifecycle-management experience, including the ability to anticipate future market dynamics and translate them into access implications.
• Demonstrated ability to synthesize payer insights, clinical evidence, health economic evidence, and real-world data into differentiated value strategies and executive recommendations.
• Experience influencing evidence-generation priorities and partnering effectively with HEOR, observational research, Medical, Brand, Market Access, and Coverage & Pricing teams.
• Strong business acumen, strategic judgment, analytical capability, and ability to manage multiple complex workstreams in a matrixed environment.
• Demonstrated aptitude for generative AI and emerging technologies, with the ability to apply them responsibly to improve strategic thinking, productivity, and organizational effectiveness.
• Strong executive communication and presentation skills; advanced degree such as MBA, MPH, PharmD, PhD, or another relevant graduate degree preferred.

Salary Range 208,319.70USD -281,844.30 USD Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential. For more information, visit www.amgen.com and follow us on www.twitter.com/amgen