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HighLevel is seeking a Director, UX Research (M5) to put deep customer understanding at the heart of product and strategy. You bring 12+ years in research, including 5+ years leading researchers, and you will guide a senior team in a fully remote, global context.
You will partner with Product Design, Engineering, Data and Marketing to shape the research agenda, synthesize insights and influence roadmaps. Experience with AI-assisted analysis and B2B SaaS is highly valued, as is the ability to
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We're proud to be a part of that.Learn more about us on our YouTube Channel or Blog Posts
We are seeking a Director, UX Research (M5) who can make deep customer understanding a driving force in HighLevel's product and company strategy. You have spent 12+ years conducting and leading research for complex digital products, including 5+ years leading researchers or research programs, and are ready to set the research direction for a broad platform used by agencies, entrepreneurs and SMBs around the world.
This role reports to the Vice President of Product Design and is a member of Design Leadership. You will lead a small, senior research team of one or two researchers and remain a hands‑on practitioner who personally leads the company's highest‑stakes studies.
We expect candidates at this level to demonstrate exceptional research craft, strategic judgment, cross‑functional influence and executive communication. You should be comfortable framing ambiguous business questions, choosing the right level of evidence for each decision and turning complex findings into clear direction for senior leaders.
Experience researching AI‑powered, automation‑heavy, CRM, marketing technology, platform or SMB software experiences is highly valuable. Experience using AI‑powered tools for synthesis, analysis, documentation or workflow acceleration is expected.
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.