Director, UX Design, Demand Tech Experiences

Amazon; Seattle, Northern (WA, KY); Hybrid; USD 216,000 - 293,000; Full time

Job summary

Amazon is seeking a Director of UX Design to build and scale the Demand Tech Experiences team. You will own strategy, lead a multi-disciplinary design organization, and collaborate with engineering, product, and business leaders to deliver scalable, data-driven experiences across advertiser workflows.

The role emphasizes mentorship, governance, and fast delivery while maintaining craft. You will partner with senior leaders to shape multi-year roadmaps and champion customer obsession.

Qualifications

• 12+ years of professional design experience.
• 8+ years leading design teams.
• Expertise in AdTech or B2B enterprise UX.
• Experience in end-to-end product design.
• Ability to communicate design concepts to executives.
• Proven track record in building scalable teams.

Responsibilities

• Own design strategy and roadmap across the Amazon Ads platform.
• Lead and develop the design organization with mentorship.
• Drive design operations excellence.
• Execute high-impact design initiatives end-to-end.
• Build experiences across advertiser touchpoints and AI workflows.
• Partner with cross-org stakeholders to unify experiences.
• Establish design governance and standards.
• Communicate design vision to senior leadership and partners.
• Mentor emerging leaders and foster psychological safety.
• Drive customer obsession with data-driven decisions.

Skills

Design leadership

AdTech

SaaS UX

Information architecture

Interaction design

Visual design

End-to-end design

Executive communication

Team scaling

Research collaboration

Tools

Figma

Miro

Job description

Director, UX Design, Demand Tech Experiences

Job ID: 10543300 | Amazon.com Services LLC

The Amazon Advertising User Experience (AUX) team is looking for a senior design leader to develop and scale design teams dedicated to creating innovative experiences that connect brands/businesses/agencies with their customers; globally and at scale. In this role, you’ll lead (and grow) a high-performing team of UX professionals (managers, designers, writers, design program managers, and researchers)—working collaboratively with engineering and product management and senior leadership through all aspects of the product development life‑cycle.

Key job responsibilities

• Own design strategy and roadmap across the Amazon Ads platform, partnering with product, engineering, and business leadership to translate market opportunities and customer needs into a scalable design vision
• Lead and develop the design organization—establish culture, hiring standards, mentorship, and career development that attract and retain world-class design talent
• Drive design operations excellence—establish systems, processes, and tools that enable the team to move at velocity while maintaining quality and craft
• Execute high‑impact design initiatives—lead end-to-end design from problem definition through production launch, ensuring designs are intuitive, performant, and measurable
• Build industry‑leading experiences across all customer touchpoints: campaign builders, management tools, reporting dashboards, agentic copilot experiences, and emerging AI‑powered workflows
• Partner with cross‑org stakeholders—work closely with peer design leaders, principal engineers, and product directors to unify experiences and accelerate innovation across Amazon Ads and partner teams
• Establish design governance and standards—define and evolve design patterns, accessibility standards, and design systems that scale across a growing product portfolio
• Communicate design vision compellingly—present strategic and tactical recommendations to senior leadership, executive sponsors, and external stakeholders (holding companies, customers, industry partners)
• Mentor and develop emerging leaders—coach individual contributors into design managers and future directors; foster a culture of continuous learning and psychological safety
• Drive customer obsession—ensure design decisions are grounded in data, research, and deep understanding of advertiser workflows, pain points, and aspirations

About the team

Amazon is investing heavily in building a world class advertising business and we’re responsible for defining and delivering a collection of self‑service enterprise advertising products that drive discovery and sales. We deliver billions of ad impressions and millions of clicks daily, and we’re breaking fresh ground to create world‑class products. Because successful advertising starts with a great customer experience, our team works backwards to meet the needs of our advertising customers. If you’re interested in joining a rapidly growing team working to build a unique, truly innovative advertising group with a relentless focus on the customer, you’ve come to the right place. The Demand Tech UX organization within Amazon Ads envisions and delivers intuitive, intelligent experiences that enable advertisers of all sizes—from holding companies to independent creators—to achieve their business goals effortlessly. We operate at the intersection of innovation and execution: multi‑year roadmaps move at 3x the speed of traditional enterprise software, and we're reimagining how advertisers think about campaign orchestration through agentic AI experiences. Our 40-person design team (designers, researchers, writers) collaborates closely with product, engineering, and business teams to transform complexity into clarity.

Basic Qualifications

• 12+ years of professional design experience, including 8+ years leading design teams
• Proven expertise in AdTech, B2B enterprise UX, SaaS platforms, or sophisticated workflow software (AdTech, financial services, analytics, etc.)
• Deep understanding of design strategy, information architecture, interaction design, and visual design best practices
• Experience designing end-to-end product experiences from discovery through production
• Demonstrated ability to communicate design concepts clearly to diverse audiences (executives, engineers, business stakeholders)
• Track record of building and scaling high‑performing design teams

Preferred Qualifications

• 5+ years of direct experience in advertising technology (AdTech), demand‑side platforms (DSP), or programmatic trading
• Experience designing AI‑assisted or agentic user experiences that transform how users work
• Familiarity with emerging design challenges in multi‑agent systems, autonomous workflows, and human‑AI collaboration
• Leadership experience in fast‑growing, high‑velocity organizations where shipping speed is competitive advantage
• Experience designing across omnichannel contexts (desktop, mobile, chat interfaces, data visualization)
• Track record of building design systems and establishing design governance at organizational scale
• Experience presenting to C‑suite, boards, or external partners (holding companies, customers)
• Familiarity with design tools (Figma, Miro) and modern design workflows

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, NY, New York - 238,000.00 - 322,000.00 USD annually

USA, WA, Seattle - 216,400.00 - 292,800.00 USD annually