Director, US Cardiac Marketing

Intuitive Surgical, Inc.; Norcross (GA); Remoto; USD 184.000 - 324.000; Tempo pieno

Descrizione del lavoro

Intuitive Surgical, Inc. is seeking a Director of Cardiac Market Development to translate global cardiac strategies into market-ready plans in the US.

You will lead localization, training execution, and cross-functional collaboration to accelerate growth across markets with different needs. You will oversee market development and marketing localization, define metrics, and manage budgets while partnering with VP US Marketing and Global Cardiac to drive program success.

Competenze

• 15+ years in medical devices/healthcare or regulated industry with experience in sales, marketing, market development, or commercial operations.
• Demonstrated success translating global strategies into market-specific plans with measurable execution.
• Experience with procedure development, product launch, lifecycle management, customer segmentation, integrated marketing, and commercial planning.
• Strong business and financial acumen, including budget tracking, forecasting, and performance management.
• Proven ability to lead through influence across functions in a matrix.
• Advanced analytical capability: defining metrics, leading operating reviews, interpreting results, turning insights into decisions.
• Strong process design, program management, and continuous improvement capability.
• Executive-level communication/presentation across clinical, technical, financial, and commercial audiences.
• Cardiac surgery/cardiovascular/robotic-assisted surgery or related clinical-commercial experience preferred.
• Experience supporting or delivering global training curricula, surgeon proctoring or mentoring programs, or KOL development is preferred.
• Cross-cultural agility and experience supporting multiple Asia Markets.
• Must live in the US region with ability to travel internationally (50%).

Mansioni

• Translate global cardiac strategies into US market plans and activation tools.
• Localize programs/content for US Marketing Standards.
• Lead US Cardiac marketing plan development and team expansion.
• Develop integrated market development plans across segmentation, activation, and digital channels.
• Enable collaboration with surgeons, care teams, hospital leaders, and KOLs to sustain programs.
• Capture learnings and share insights with Global Cardiac teams.

Conoscenze

Strategic leadership

Market development

Cross-functional collaboration

Cardiac domain

Data-driven decision making

Financial acumen

Global training

KOL development

Travel readiness

Formazione

Bachelor's degree in business/marketing/life sciences/healthcare

Descrizione del lavoro

Company Description

It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies-like the da Vinci surgical system and Ion-have transformed how care is delivered for millions of patients worldwide.

We're a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.

The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful-because every improvement we make has the potential to change a life.

If you're ready to contribute to something bigger than yourself and help transform the future of healthcare, you'll find your purpose here.

Job Description

Primary Function of Position

The Director, Cardiac Market Development, is a regional leadership role that collaborates closely with the Cardiac Sales Director in US by translating global cardiac procedure and product strategies into market-ready plans, programs, and tools. This role also serves as the US implementation partner to the Vice President, US Cardiac, helping bring key global programs, training processes, and global KOL development initiatives to life across markets with different customer needs, operating models, and development stages.

Working closely with the Cardiac Sales Director and the VP of Cardiac, this role localizes global programs and content, supports training and KOL development execution, tracks performance metrics, and improves quality and matrix efficiency. Commercial priorities and Market-level decisions remain with the US VP of Marketing and the Global Cardiac Vice President and this role is accountable for enabling and accelerating their execution.

Roles & Responsibilities:

Regional Procedure and Product Lifecycle Strategy

• Support the Cardiac Sales Directors and VP, Cardiac in developing and executing cardiac procedure strategies using market insights, customer needs, competitive dynamics, clinical pathways, and commercial priorities.
• Translate global portfolio, product launch, lifecycle, and procedure strategies into focused roadmaps, priorities, and activation plans.
• Coordinate with sales, clinical, capital, key accounts, customer training, marketing, market access, regulatory, and enabling functions to support readiness, sequencing, and execution.
• Identify adoption barriers, unmet needs, and growth opportunities and convert them into recommendations and action plans for the Cardiac Sales Directors and VP, Cardiac.
• Provide structured feedback to global teams on US/Canada Market requirements, customer needs, evidence gaps, positioning, and future portfolio opportunities.

Market Development and Marketing Localization

• Localize cardiac marketing programs, value propositions, messaging, content, media, and field tools consistent with US Marketing Standards, while maintaining brand, clinical, regulatory, and legal requirements.
• Provide direct leadership to the US Cardiac marketing manager and plan for clinical marketing team expansion aligned to market growth.
• Develop integrated market development plans spanning segmentation, account activation, peer education, society engagement, digital channels, and stakeholder awareness.
• Enable teams to build sustainable programs with surgeons, care teams, hospital leaders, key opinion leaders, training centers, and reference sites.
• Ensure content and media plans are insight-led, audience-specific, reusable, and aligned to the customer journey and sales execution needs.
• Capture, codify, and scale effective practices and share US learnings with other regional marketing leaders, the VP, Global Cardiac, and other Global partners.

Program Support, Metrics, and Operating Cadence

• Support the operating rhythm for cardiac Market development and marketing, including annual planning, quarterly business reviews, initiative tracking, and performance reporting.
• Define leading and lagging indicators for program effectiveness, adoption progress, launch readiness, content utilization, and return on investment.
• Work with FSO to create dashboards and decision forums that help leaders assess progress, resolve barriers, redirect low-value work, and scale successful programs.
• Support initiative portfolio tracking by clarifying owners, milestones, dependencies, risks, and expected outcomes.
• Support budget planning, tracking, and forecasting for cardiac Market development and marketing programs, in partnership with the Cardiac Sales Directors, VP US Marketing, and VP, Global Cardiac.

Quality, Process, and Matrix Effectiveness

• Design scalable processes, standards, and ways of working that increase execution quality, speed, consistency, and accountability.
• Clarify interfaces and handoffs across Global, Regional, and local Market teams to reduce duplication, scale best practices, close gaps, and improve matrix efficiency.
• Establish quality controls for plans, programs, content, metrics, and launch deliverables, so work is compliant, decision-ready, and fit for use.
• Facilitate cross-functional problem-solving and remove barriers that limit field execution or customer impact.
• Contribute to a culture of disciplined experimentation, learning, and continuous improvement using data and field feedback.

Partnership and Collaboration

• Act as the US point of contact for the VP, Global Cardiac on implementation of key global society initiatives, programs, training curricula, and global KOL development initiatives.
• Capitalize on synergies with US Thoracic Marketing Team to maximize opportunities at accounts, society meetings, and other marketing plans.
• Serve as a close working partner to the Cardiac Sales Directors in each Market on execution of growth priorities, programs, and training, with market commercial decisions remaining with the Sales Directors and VP/General Managers.
• Partner with US commercial teams to drive alignment through influence and collaboration.
• Act as the US point of contact for the VP, Global Cardiac on implementation of key global society initiatives, programs, training curricula, and global KOL development initiatives.
• Communicate progress, insights, and performance clearly to the Cardiac Sales Directors, VPs/GM US, and the VP Global Cardiac.

Qualifications

Skills, Experience, Education, & Training:

• Bachelor's degree in business, marketing, life sciences, healthcare, or a related field; advanced degree preferred.
• 15+ years of progressive experience in medical devices, healthcare, or another complex regulated industry, including experience in sales, marketing, market development, or commercial operations.
• Demonstrated success translating global strategies into market-specific cardiac commercial plans and measurable execution and scaling best practices across multiple regions.
• Experience with procedure development, product launch and lifecycle management, customer segmentation, integrated marketing, and commercial planning.
• Strong business and financial acumen, including budget tracking, forecasting support, and performance management.
• Proven ability to lead through influence across functions, and organizational levels in a complex matrix.
• Advanced analytical capability, including defining metrics, leading operating reviews, interpreting results, and turning insights into decisions.
• Strong process design, program management, and continuous improvement capability.
• Executive-level communication and presentation skills across clinical, technical, financial, and commercial audiences.
• Cardiac surgery, cardiovascular, robotic-assisted surgery, or related clinical-commercial experience is strongly preferred.
• Experience supporting or delivering global training curricula, surgeon proctoring or mentoring programs, or key opinion leader (KOL) development initiatives is strongly preferred.
• Demonstrated cross-cultural agility and experience supporting multiple Asia Markets.
• Must live in the US region and be able to travel internationally as needed; expected travel of 50%.
• English proficiency is required.
• Fluency in other languages is a plus.

Additional Information

Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.

Intuitive is an Equal Opportunity Employer.

We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

Mandatory Notices

U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees who are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government's licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan ("TCP") (note: typically adds 2 weeks to the hiring process).

For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee's start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

This position may be filled at a different job level than listed here depending on business need and/or on the selected candidate's experience, knowledge and skills.

Compensation will be based primarily on the job level at which the role is filled and the candidate's qualifications, consistent with applicable law.

Accommodation & Accessibility Notice:

Intuitive is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or an accommodation during any part of the application or interview process, please contact People Services at (email protected) .

We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.

Base Compensation Range Region 1: $216,000 USD - $324,000 USD

Base Compensation Range Region 2: $183,600 USD - $275,400 USD

Shift: Day

Workplace Type: Remote - This job will be remote and/or the job is designed to be performed outside of the office. Employees will come onsite when requested by the leader.