Director, Trade Content & Communications

Watkins Wellness; Indianapolis, Northern (IN, KY); Hybrid; USD 121,000 - 191,000; Full time

Benefits offered by this job

Culture and inclusion

Wellbeing programs

Learning & development

Social impact initiatives

Job summary

Delta Faucet Company is seeking a Director of Trade Content & Communications to lead the end-to-end trade content strategy. You will shape messaging, calendars and asset development across multiple brands, coordinating with Product, Sales, Channel Marketing and Brand Marketing to drive commercial growth.

The role requires 8+ years of experience in B2B or multi-brand environments, exceptional writing, and the ability to influence senior leaders while ensuring brand consistency across channels.

Qualifications

• Bachelor's degree in Marketing, Communications or similar field.
• 8+ years of experience leading integrated content and communication strategies.
• Strong writing, editing, storytelling and presentation skills.

Responsibilities

• Lead the Trade Communication Strategy aligned with business, brand and trade priorities.
• Develop messaging frameworks and channel plans for trade audiences.
• Oversee content development for price books, catalogs, product-launch content, and CRM assets.
• Manage governance, workflows, approvals and content production timelines.
• Partner with Product, Sales, Channel Marketing and Brand Marketing to deliver cohesive experiences.

Skills

Content strategy

Trade marketing

Writing & editing

Verbal communication

Brand consistency

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

CRM platforms

Content management systems

Job description

Director, Trade Content & Communications page is loaded## Director, Trade Content & Communicationslocations: US - Indiana - Indianapolistime type: Full timeposted on: Posted Yesterdayjob requisition id: REQ54183At **Delta Faucet**, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.**Your Role at Delta Faucet:**The Director of Trade Marketing Content & Communications will lead the development and execution of content and communication strategies that engage trade audiences and advance Delta Faucet Company's business and segment priorities.This leader will establish the overarching trade communication strategy, create compelling and consistent messaging across DFC's portfolio of brands, and ensure communications are coordinated across every stage of the customer journey. Working closely with Product, Sales, Channel Marketing, Brand Marketing, Training, Luxury, and Sales Enablement, the Director will connect business priorities to clear, actionable communications that strengthen customer engagement and support commercial growth.This role is ideal for a strategic communications leader who can build the vision and operating model while ensuring high-quality execution across a complex, multi-brand organization.**Responsibilities:****Lead the Trade Communication Strategy*** Develop and own an integrated, end-to-end communication strategy aligned with business, brand, and trade segment priorities.* Establish messaging frameworks, communication principles, audience strategies, and channel plans.* Translate complex business and product priorities into clear, relevant, and actionable communications for trade audiences.* Ensure a consistent voice, tone, and market position across all trade-facing communications.**Oversee Trade Messaging and Communication Planning*** Develop compelling messaging that supports segment strategies, product launches, marketing campaigns, sales initiatives, and customer engagement.* Create and manage an integrated trade communication calendar that provides visibility across functions and audiences.* Establish communication processes, workflows, governance, and approval structures.* Prioritize and sequence communications to manage message volume, reduce audience overload, and increase impact.* Ensure all communications meet brand, legal, and regulatory requirements.**Optimize Communication Channels*** Define and manage the appropriate mix of digital, CRM, field, sales, and customer-facing communication channels.* Evaluate channel performance and audience engagement to identify opportunities for improvement.* Introduce best practices and new approaches that strengthen the reach, relevance, and effectiveness of trade communications.* Use insights and performance data to continuously improve channel and content strategies.**Direct Trade Content Strategy and Development*** Lead the content strategy and development plan for trade marketing assets in partnership with Channel and Brand Marketing.* Oversee the creation of materials such as price books, catalogs, product-launch content, digital campaigns, CRM assets, sales tools, and customer communications.* Manage content development processes, including briefing, writing, editing, proofreading, approvals, production, and distribution.* Ensure content is accurate, audience-focused, on brand, and aligned with strategic and commercial objectives.* Identify opportunities to improve content reuse, scalability, speed, and overall effectiveness.**Build Strong Cross-Functional Partnerships*** Partner with Product, Sales, Channel Marketing, Brand Marketing, Training, Luxury, and Sales Enablement to align communication priorities and deliver cohesive customer experiences.* Serve as a strategic communications advisor to business and functional leaders.* Collaborate with internal creative teams and external agencies to deliver high-quality work on time and within budget.* Build alignment among stakeholders while maintaining clarity around priorities, roles, decision rights, and deliverables.**Qualifications:*** Bachelor's Degree in Marketing, Communications or similar field required, MBA preferred.* 8+ years of demonstrated experience developing and leading integrated content and communication strategies, preferably within a B2B, channel, trade, or multi-brand environment.* Expertise across written, visual, digital, and multimedia content.* Exceptional writing, editing, storytelling, presentation, and verbal communication skills.* Strong understanding of brand management and the ability to maintain consistency across multiple brands, audiences, and touchpoints.* Knowledge of sales processes, customer journeys, and the role communications and marketing content play in supporting commercial growth.* Strong project and portfolio management capabilities, with the ability to lead multiple complex initiatives simultaneously.* Experience establishing communication governance, workflows, editorial calendars, and approval processes.* Ability to influence senior leaders and build alignment across functions without relying solely on direct authority.* Strong analytical skills and experience using performance measures to improve content and channel effectiveness.* Sound judgment, attention to detail, and the ability to balance strategic thinking with execution.At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You'll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.Here are some of the benefits we offer for your personal and professional growth:* **Culture:** Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.* **Wellbeing:** Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.* **Learning & Development:** LinkedIn Learning access; internal opportunities to work on projects cross-company.* **Social Impact:** Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.## Company: Delta Faucet Company######Full time######Hiring Range: $121,300.00 - $190,630.00 USD######Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.*Delta Faucet Company* *(the \"Company\") is an equal opportunity employer and* *we* *strive to employ the most qualified individuals for every position***.** *The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal,