Director, Targeting & Field Intelligence

Novartis AG; East Hanover (NJ); Hybrid; USD 186,000 - 345,000; Full time

Job summary

Novartis is seeking a Director, Targeting and Field Intelligence in East Hanover, NJ (hybrid with possible remote work). The role shapes the strategic direction of customer engagement, leveraging analytics to optimize targeting across field teams and accounts.

It requires extensive leadership in pharma analytics and the ability to align field goals with enterprise objectives. Responsibilities include developing NBA strategies, prioritizing HCPs/accounts, and coordinating with I&A marketing

Qualifications

• Advanced degree in Business Administration, Data Science, Analytics or related field.
• Minimum 8+ years in customer prioritization, analytics or strategic planning in pharma/healthcare.
• Proven track record leading large cross-functional teams and delivering strategic targets.

Responsibilities

• Maintain and improve customer targeting strategy for field teams in a function.
• Identify and propagate best targeting approaches for efficiency.
• Recommend priority accounts/HCPs for field engagement based on reimbursement, access, and market factors.
• Develop call plans balancing workload across field force and meeting stakeholders’ needs.
• Support quarterly targeting and field NBA reviews with key stakeholders.
• Enable CRM and Field operations to ensure NBA implementation.
• Collaborate with I&A Launch I&A to develop launch targeting ahead of disease state education.

Skills

Strategic leadership

Customer engagement

Analytics

Team leadership

Data-driven decisions

Communication

Education

Advanced degree in Business Administration, Data Science, Analytics

Tools

Microsoft Excel

Job description

Job Description Summary

#LI-Hybrid

The ideal location for this role is East Hanover, NJ but remote work may be possible (there may be some restrictions based on legal entity). Please note that this role would not provide relocation as a result. If associate is remote, all home office expenses and any travel/lodging to specific East Hanover, NJ site for periodic live meetings will be at the employee’s expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require 15% travel.

The Insights and Analytics team is dedicated to enabling improved decision-making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting into the ED, Targeting and Field Intelligence, this role is crucial in shaping the strategic direction of customer engagement and market penetration. The primary TA the Director, Targeting and Field Intelligence will support will be RLT and will stretch across other TA across the enterprise.

By leveraging data-driven insights and a deep understanding of the healthcare ecosystem, the Dir, Targeting and Field Intelligence - equips the field force in a given function with the necessary tools and information to effectively engage with key stakeholders. This role is instrumental in driving the company's growth by aligning targeting efforts with market access opportunities and evolving healthcare trends.

Job Description

Key Responsibilities:

• Maintain and improve customer (HCP & Account) targeting strategy for all Novartis field teams in a given function, ensuring they are aligned with the organization’s broader strategic goals
• Improve overall targeting methods by identifying and propagating the most up-to-date, effective, and efficient approaches within the team
• Recommend priority accounts / HCPs for field force engagement based on various factors like reimbursement trends, access positioning, network influence, historic responsiveness, brand strategy, competitive pressures, in-depth understanding of the local healthcare ecosystem, etc.
• Address specific account and HCP needs while also adhering to compliance guidelines.
• Devise the call plan for accounts / HCP to balance workload across field force, while also catering to each account stakeholder’s unique needs and business objectives
• Support quarterly targeting and field NBA review with key stakeholders
• Support CRM and Field operations to ensure targeting and field NBAs are successfully implemented
• Work with Insights and Analytics Launch I&A team’s best practices to develop launch targeting and field NBA ahead of disease state education as well as product approval
• Provide insights on prioritization of accounts / HCPs for field force engagement based on various factors like reimbursement trends, access positioning, depth understanding of the local healthcare ecosystem, etc.
• Implement Next Best Action models across core marketing and field functions to drive better engagement with patients and HCPs
• Work with I&A marketing analytics team to ensure NBA provides a coordinated customer experience
• Coordinate targeting & NBA strategy across all field functions to drive a better customer experience
• Work with I&A AI/Data science team to develop an NBA decision engine
• Develop a feedback mechanism to gather insights from the field to push for continuous improvement

Novartis seeks an individual with extensive experience in strategic leadership and customer engagement within the pharmaceutical or healthcare industry. This role requires a deep understanding of customer targeting strategies and the ability to align these with broader organizational goals. The candidate should have a proven track record of guiding teams in identifying and prioritizing customers and assessing patient growth opportunities. Experience in reviewing, enhancing targeting methods, and implementing Next Best Action models is crucial for driving engagement and achieving business objectives.

Desirable Requirements:

• Education: Advanced degree in Business Administration, Data Science, Analytics, or a related field
• Minimum 8+ years of experience in customer prioritization, analytics, or strategic planning within the pharmaceutical or healthcare industry
• Proven track record of developing and implementing strategic goals and targets for large field teams
• Ability to inspire and guide cross-functional teams towards achieving strategic objectives
• Excellent analytical skills, with the ability to interpret complex data and translate insights into actionable strategies
• Experience in collaborating with senior leadership to align field goals with broader business objectives
• Strong understanding of market dynamics, competitive landscape, and industry trends in pharmaceuticals
• Exceptional communication and interpersonal skills, with the ability to effectively liaise between field teams and senior management
• Demonstrated ability to foster a culture of continuous improvement and data-driven decision-making
• Proficiency in using advanced analytics tools and technologies to support goal setting and performance evaluation

Novartis Compensation Summary:

The salary for this position is expected to range between $185,500.00 and $ 344,500.00

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [e-mail] or call [phone] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range

$185,500.00 - $344,500.00

Skills Desired

Business Analytics, Business Analytics, Change Agility, Competitive Intelligence (CI), Cross-Functional Collaboration, Customer Insights, Customer-Oriented, Data Analysis, Databasing, Data Science, Forecasting, Go-to-Market Strategies, Healthcare Industry, Influencing Skills, Innovation, Machine Learning (ML), Marketing Analytics, Market Research, Microsoft Excel, People Management, Predictive Analytics, Product Marketing, Qualitative Research, Quantitative Research, Research Methodologies {+ 5 more}