Director-System Marketing

IU Health; Indianapolis (IN); On-site; USD 120,000 - 190,000; Full time

Job summary

IU Health seeks a Director of System Marketing to lead strategy and execution of marketing initiatives that drive growth and strengthen brand preference across the enterprise. This leader will oversee three core areas and align marketing with regional needs and national clinical programs.

The role demands building a high-performing team, guiding annual planning, and managing budgets while fostering cross-functional partnerships to deliver measurable growth in patient and provider engagement.

Qualifications

• Bachelor's degree in Marketing, Health Administration, Business Administration, or related field.
• 7–10 years of relevant experience including significant experience leading brand strategy.
• 3+ years of direct supervisory leadership experience in a healthcare-related industry.
• Experience leading in a matrix organization and complex work environments.
• Knowledge of state and national regulatory agency guidelines.

Responsibilities

• Lead the strategy and execution of marketing initiatives that drive growth and strengthen brand preference.
• Oversee Service Line Marketing, Indianapolis Metro Regional Marketing, and Destination Health Marketing.
• Align marketing plans with enterprise growth objectives and local market needs.
• Provide strategic direction, oversight of budgets, and resource allocation across teams and agencies.
• Develop high-performing teams and cross-functional partnerships to achieve measurable results.

Skills

Brand strategy

Leadership

Strategic planning

Healthcare marketing

Team development

Education

Bachelor's degree in Marketing / Health Admin / Business Admin

Masters degree preferred

Job description

Overview

Director-System Marketing

Our leaders shape strategic initiatives, develop passionate teams, and work to improve health outcomes. They advance our mission and exemplify excellence, compassion, teamwork and purpose in all that they do. Indiana University Health is seeking individuals who embody these values to join our Indiana University Health's leadership team in the role of Director of System Marketing.

The Director of System Marketing leads the strategy and execution of marketing initiatives that drive growth, strengthen brand preference, and advance organizational priorities across IU Health. This leader oversees three key areas of responsibility: Service Line Marketing, Indianapolis Metro Regional Marketing, and Destination Health Marketing, ensuring alignment between enterprise growth objectives, local market needs, and IU Health's nationally recognized clinical programs.

The Director partners with executive, operational, physician, and regional leaders to align marketing strategies with organizational priorities and growth objectives. This leader provides strategic direction and oversight for service line, regional, and destination health marketing, ensuring brand plans, campaigns, and marketing investments effectively support system and regional goals. This Director's responsibilities include establishing marketing priorities, guiding annual planning processes, overseeing budget and resource allocation, monitoring performance, and ensuring alignment across teams, agencies, and stakeholders.

The Director leads and develops a high-performing marketing team, fostering a culture of collaboration, accountability, innovation, and continuous growth. This leader establishes clear priorities, develops team capabilities, and builds strong cross-functional partnerships to advance organizational goals. The leader is accountable for delivering measurable results in growth, patient and referring provider engagement, brand strength, and market performance.

Key Relationships

Reports to: Executive Director-Marketing

Candidate Qualifications

Candidates for the position will be evaluated according to the following criteria and competencies.

• Bachelor's Degree Required. Masters Preferred.
• Degree in Marketing, Health Administration, Business Administration, or related field preferred.
• Requires 7-10 years of relevant experience including significant experience leading brand strategy.
• Requires 3+ years of direct supervisory leadership experience in a healthcare-related industry.
• Requires leadership experience in a matrix organization and complex work environment.
• Requires knowledge of state and national regulatory agency guidelines.

Indiana University Health is unlike any other healthcare system and we're looking for team members who share the things that matter most to us. IU Health leaders play a crucial role in advancing the mission of our organization and inspiring teams to make a meaningful difference in the lives of patients. As one of Indiana's largest employers and the most comprehensive medical system in the state, our vision is to lead the transformation of healthcare through quality, innovation and education, and make Indiana one of the nation's healthiest states.

IU Health is the largest health system in Indiana with nearly 40,000 team members, 15 hospitals and $8.64 billion in operating revenue. The system’s programs in cancer, cardiovascular, neuroscience, orthopedics, pediatrics and transplants have received national recognition for quality patient care. IU Health, in partnership with the Indiana University School of Medicine, bring together highly skilled physicians, researchers, and educators into close collaboration to provide world-class care for children and adults and improve the health of patients and communities across Indiana.

Indiana University Health is dedicated to a fair hiring process and is committed to equal opportunity and nondiscrimination for all individuals, regardless of age, color, disability, ethnicity, marital status, national origin, race, religion, gender identity, expression, sexual orientation, or veteran status.