Director, Strategy Marketing

Nexperia Germany; Texas; On-site; USD 180,000 - 240,000; Full time

Job summary

Nexperia seeks a Director of Strategy to join the BGICS Leadership Team, guiding long-term direction while ensuring governance and operating discipline. You will help decide where to invest, co-own roadmaps with PM and R&D, and represent BGICS in strategy and planning processes across global sites.

You will lead market research, define segment strategies, and oversee KPI/OKR reporting, while collaborating with Sales, Product Management, and central Marketing to drive revenue growth and

Qualifications

• Master degree in Electrical Engineering or Physics (plus MBA).
• 15+ years in Semiconductor Sales & Marketing.
• Deep knowledge of Power, Signal and Analog ICs and their markets.
• Proven track record in BG-level P&L, budgets and investment decisions.
• Strong ability to analyze data and perform financial modeling.

Responsibilities

• Contribute to BGICS strategy, market development and annual planning processes.
• Co-own roadmap priorities with Product Management and R&D leaders.
• Lead market research to size markets and track trends; brief leadership on changes.

Skills

Strategic marketing leadership

Financial modeling

Power ICs

Analog ICs

Go-to-market

Cross-cultural leadership

Executive communication

Leadership of global teams

Market strategy

English communication

Education

Master in Electrical Engineering

MBA

Tools

Excel

Power BI

Job description

Position Overview

As a member of the BGICS Leadership Team, reporting to the BGICS General Manager, the Director of Strategy is the General Manager's right hand, shaping the long-term direction while simultaneously providing governance and operating discipline in the now. Amongst the most critical functions of the role are guiding where we invest (or divest), and driving the operating rhythm that keeps leadership aligned across Nijmegen, Dallas and our global sites. The position further holds decision rights on segment priorities, co‑own roadmap priorities with Product Management and R&D leaders, and represents BGICS in the company strategy and the annual planning & LTP processes with Corporate Strategy and Corporate Development.

Key Responsibilities

Strategy & Market Development

• Consolidate the global, BGICS demand picture aligned with sales (GSM), business group ambition and central marketing strategy teams; lead BGICS input to the annual strategy cycle, LTP and Deep Dive.
• Decide priority market segments and applications (e.g., automotive, industrial, consumer, mobile, computing); set segment strategies with revenue, share and design‑win targets.
• Direct market research and market intelligence to size markets, track share and identify opportunities and trends.
• Analyze competitor portfolios and strategic directions; provide market input to M&A, partnership and investment opportunities with Corporate Strategy office.
• Track competitors such as Texas Instruments, On Semi, Analog Devices, and MPS; briefing leadership on pricing, capacity and technology moves.
• Own the BGICS T&E budget, including market reports and intelligence sources (e.g., S&P Global / IHS Markit), events and demand‑creation programs

Portfolio & Roadmap

• Co‑own BGICS roadmap priorities with Product Management, R&D and Technology teams; hold decision rights on market requirements and segment fit for new products.
• Define market‑level segment value propositions and positioning for new and existing product families.
• Approve go‑to‑market plans for new product introductions, including launch messaging and sales enablement

Customers & Demand Creation

• Meet key customers to discuss strategic directions and future requirements; continuously searching for mega trends and market openings.
• Along with the General Manager, be the spokesperson at a BG level, at corporate events, townhalls, webinars and external events and conferences.
• Pipeline management - process and tool (Sales Bridge today) to develop sales opportunities from promotion to design‑in / win.
• Build the BGICS application online presence (application notes, reference designs, web content).
• Coordinate the BGICS application and product demos for Nexperia's exhibitions, e.g. Embedded World, Electronica and PCIM.
• Represent Nexperia to media and analysts, e.g. in press interviews and industry events.

Leadership & Organization

• Member of the BGICS Leadership Team; contribute to BG business decisions, targets and resource allocation.
• Establish (consolidating across all BGICS LT members), monitor, track, and report out on annual and quarterly KPI and OKR results
• Serve as the one connection point for all matters coming form the company[1]
• Partner cross-functionally with Sales, Product Management, R&D, Quality and central Marketing; act as BGICS representative toward the EMT and corporate functions as called upon.
• Coordinate BGICS Sales & Marketing trainings for regional sales and FAE teams

Skills Needed

• Master degree of Electrical Engineering or Physics; business qualification (e.g., MBA) is a plus.
• 15+ years in Semiconductor Sales & Marketing, including senior strategic marketing leadership.
• Deep knowledge of Power, Signal and Analog ICs and their associated applications and markets
• Proven record growing revenue and market share in IC segments through segment strategy, pricing and go-to-market.
• Experience owning marketing budgets and contributing to BG-level P&L, LTP and investment decisions.
• Strong command of pipeline and design-in management processes and tools.
• Strong financial modeling and analytical skills (Excel, Power BI or similar).
• Experience working across cultures in European, US and Asian settings; Dutch, Indian, or Mandarin speaking ability is a plus.
• Excellent communication and facilitation skills with senior executives and boards.
• Senior leadership: leading leaders and building high-performing global teams.
• Strategic thinking and decision-making under uncertainty.
• Influence across BGs, regions and the EMT; executive presence with C-level customers, media and analysts.
• Fluent English in spoken and written; intercultural awareness.
• Self-driven and demonstrating the Nexperia´s values: Passion, Professionalism, Perseverance and Performance

Nexperia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pr