Director - Strategy & Business Development - Veeva Digital Events Services

Veeva Systems, Inc.; San Francisco (CA); Hybrid; USD 125,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Flexible PTO and company holidays

Retirement programs

1% charitable giving program

Job summary

Veeva Systems, Inc. is seeking a seasoned leader to drive go-to-market strategy and commercial success for Veeva Digital Events services. You will collaborate with sales, partners, customer teams, and product leadership to standardize HCP engagements across the event lifecycle.

The role requires 7+ years in life sciences, a BS/BA, and strong executive presence. You will influence at the C-suite level and travel up to 25% as needed.

Qualifications

• 7+ years in life sciences Commercial Strategy, Sales/Marketing Ops, Meetings or HCP Engagement.
• BS or BA degree is required.
• Deep expertise in end-to-end event lifecycle within life sciences.
• Proven history of bringing products or services to market.
• Autonomy with CEO mindset to drive outcomes across teams.
• Executive presence to influence at C-suite/VP level.
• Excellent verbal, written and visual storytelling abilities.
• Willingness to travel up to 25%.

Responsibilities

• Develop, communicate, and execute GTM strategy for Veeva Digital Events services.
• Lead deal strategy for Digital Events Services and support pipeline opportunities.
• Create GTM materials to demonstrate capabilities and business value.
• Collaborate with product teams to translate feedback into features.
• Define industry standards for HCP engagements and represent Veeva externally.
• Drive platform adoption and articulate ROI with life sciences customers.

Skills

Executive presence

Communication skills

Leadership & execution

C-suite influence

Strategic thinking

Travel readiness

Education

BS or BA degree

Tools

Vault CRM Events Management

Vault CRM Suite

Cvent

ON24

Zoom Enterprise

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We’re not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

You will be responsible for driving the go-to-market strategy and commercial success of Veeva Digital Events (VDE) services and offerings. In this role, you will collaborate closely with commercial sales, partner networks, customer account teams, implementation, and product leadership to standardize and elevate HCP engagements across the end-to-end event lifecycle. The ideal candidate excels at communicating across diverse business functions and executive leadership (including C-level and brand marketing leaders). You possess strong initiative, creativity, and a team-first mindset, embodying a \"humble, hungry, and smart\" approach to overcoming complex business challenges.

What You’ll Do

• Go-To-Market & Vision: Develop, communicate, and execute the market vision and GTM strategy for Veeva Digital Events (VDE) services and offerings


• Sales Enablement & Support: Lead deal strategy for Digital Events Services, support Events Management deals, and partner with the commercial sales team to convert new pipeline opportunities


• Value Messaging: Build compelling GTM materials demonstrating VDE capabilities and business value, effectively positioning them to both internal stakeholders and customer executive teams


• Cross-Functional Collaboration: Partner with product teams to translate customer feedback into feature enhancements and shape future service offerings


• Industry Leadership: Define industry standards for HCP engagements and represent Veeva as a thought leader at major conferences (such as Veeva Summit), webinars, and industry panels


• Customer & Account Strategy: Work alongside Account Partners and Strategy Leads to drive platform adoption and articulate clear ROI to life sciences customers. Develop strong and mutually valuable relationships with new and existing customers

Requirements

• 7+ years of experience in the life sciences industry, specifically in Commercial Strategy, Sales/Marketing Operations, Meetings & Conventions, or HCP Engagement & Speaker Bureau Management


• BS or BA degree is required


• Deep Subject Matter Expertise: Deep expertise in managing the end-to-end event lifecycle within life sciences


• Track Record: Proven history of successfully bringing new products, services, or offerings to market


• Leadership & Execution: High level of autonomy with a CEO mindset to drive outcomes across matrixed internal and external teams. Strong strategic intuition paired with a roll-up-your-sleeves execution mindset


• Executive Presence: Confident presenting, negotiating, and influencing at the C-suite and VP level


• Exceptional Communication Skills: Fast learner with strong verbal, written, and visual storytelling skills


• Travel: Willingness to travel up to 25%

Nice to Have

• Hands‑on experience with Vault CRM Events Management and the Vault CRM Suite


• In‑depth understanding of life sciences compliance guidelines, FMV, and transparency reporting regulations surrounding HCP interactions


• Experience in management consulting or commercial agency services within the pharmaceutical sector


• Familiarity with enterprise event technology and virtual meeting platforms (e.g., Cvent, ON24, Zoom Enterprise)

Perks & Benefits

• Medical, dental, vision, and basic life insurance


• Flexible PTO and company paid holidays


• Retirement programs


• 1% charitable giving program

Compensation

• Base pay: $125,000 - $200,000


• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [e-mail].